Steve Jobs on Product Development
Across these recordings, Jobs treats product development as disciplined focus: say no to distractions, start from the customer experience, and build only a few products that are better than the alternatives. He ties great products to integration—hardware, software, and design working together—and repeatedly favors simplicity, wireless use, and tools that remove friction for users.
“Focus is about saying no.”
“Start with the customer experience and work backwards to the technology”
“We think design is how it works.”
1:11:10Steve Jobs on Focus and Product Strategy: WWDC Fireside Chat
1:16:25Steve Jobs on MacBook Air: The thinnest notebook in the world
1:32:36Steve Jobs on the iPad: A third category of device
1:12:54Steve Jobs on Operational Applications: Why NeXT Matters
50:11Steve Jobs on the iPod: 1,000 Songs in Your Pocket
1:52:47Steve Jobs on iPhone 4 and FaceTime: A bigger leap
1:23:45Steve Jobs on Leopard and iPhone Web Apps
1:36:30Steve Jobs on Apple Origins: From Blue Boxes to the Apple I
55:15Steve Jobs on The Future of Computing: Design Meets Society
53:40Steve Jobs on the iPod Nano: A thousand songs, unbelievably small
1:45:29Steve Jobs on Apple's Turnaround: The Hierarchy of Skepticism
1:35:54Steve Jobs on Flash and Tablets: Why Apple Chooses
23:00Steve Jobs on Apple's Early Vision: Computers for One Person
1:24:42Steve Jobs on Leopard Preview: Time Machine and Spaces
1:40:28Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac
35:07Steve Jobs on NeXTSTEP 3.0: A full software demo
59:45Steve Jobs on the iPad 2: Faster, thinner, smarter
2:10:30Steve Jobs on Mac OS X: Aqua and the New Apple
7:20Steve Jobs on Apple's Turnaround
2:00:55Steve Jobs on the iPod Mini: A new member of the family
1:14:19Steve Jobs on iBook and AirPort: Wireless for the rest of us
19:57Steve Jobs on Computer Science as a Liberal Art
26:51Steve Jobs on iMac: Apple’s consumer breakthrough
1:13:05Steve Jobs on iPod and Podcasting: Why Pocket Devices Compromise
33:39Steve Jobs on Antennagate: Data, Cases, and Fixes
10:01Steve Jobs on the iPhone: Apple’s next big product
1:42:11Steve Jobs on the Power Mac G4 Cube: The Ultimate Desktop
18:49Steve Jobs on Marketing Strategy: Targeting the Professional Market
1:11:52Steve Jobs on iMac and iLife 08: the new desktop and apps
20:12Steve Jobs on NeXT Vision: Building for Education
10:16Steve Jobs on Macintosh: Building a Better Way
4:08Steve Jobs on Wi-Fi Interference: Turn Off Your Laptops
52:38Steve Jobs on Unibody MacBooks: A New Notebook Era
7:31Steve Jobs on Paul Rand: A Designer Who Solves Problems
2:38:27Steve Jobs on the NeXT Computer: A New Architecture
18:44Steve Jobs on NeXTSTEP: A New Platform for the 1990s
23:01Steve Jobs on Pixar and Storytelling: Technology in Service of Art
1:30:26Steve Jobs on the Mac: Back to the Mac
8:31Steve Jobs on Apple's Turnaround: Focus, culture, and product
1:03:56Steve Jobs on Video on iTunes: Music, Movies, and TV
31:27Steve Jobs on the Web: Dynamic Pages and the Future
21:20Steve Jobs on Interpersonal Computing: The Next Revolution
2:05:51Steve Jobs on the Power Mac G5: fastest personal computer
1:34:19Steve Jobs on Power Mac G4: The first supercomputer on a chip
1:18:22Steve Jobs on the iPhone SDK and App Store
5:18Steve Jobs on the Intel Transition
4:15Steve Jobs on Apple Store Design: The First 25%
8:46Steve Jobs on Macintosh: The 1944 wartime parody
34:19Steve Jobs on Interpersonal Computing: NeXT demo
15:02Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility
0:14Steve Jobs on Time Machine: really great
4:26Steve Jobs on the iMac: Making Great Computers Easy
26:21Steve Jobs on Toy Story: The First Computer-Generated Feature
17:38Steve Jobs on Apple's Origin Story
4:56Steve Jobs on iPhone 4 Antenna: Hold It Right
1:03Steve Jobs on Technology in Search of a Customer
4:08Steve Jobs on iPhone 3G Pricing: Trust Us
13:36Steve Jobs on Android Fragmentation and the iPad
0:20Steve Jobs on Teams & Collaboration: The Hard Part
3:53Steve Jobs on Personal Computers: Simple, useful, and everywhere
10:29Steve Jobs on the iMac Launch: Apple’s consumer comeback
44:56Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket
1:29:12Steve Jobs on Mac OS Strategy: Apple’s Roadmap
12:45Steve Jobs on Digital Movies: Making Films You Can Share
10:45Steve Jobs on Product Introductions: iPod Nano, iPhone, MacBook Air
59:57Steve Jobs on iPhone OS 4: Multitasking, Folders, and iAd
7:41Steve Jobs on Founding Apple: Building for Ourselves
1:13:28Steve Jobs on Apple and Education: Making Great Computers
12:01Steve Jobs on Interface Builder: Building Apps Visually
1:36:46Steve Jobs on Macintosh Introduction: The computer for the rest of us
2:10Steve Jobs on Quality: We Just Can't Ship Junk
1:21:08Steve Jobs on Apple's Product Line: iMac, iBook, and G4
11:50Steve Jobs on Apple's Early Story: from garage to growth
2:06Steve Jobs on Design: How Things Work
0:57Steve Jobs on Apple Is Software
1:47Steve Jobs on the iPhone: Three Revolutionary Products
1:50:03Steve Jobs on Mac OS X Jaguar: 150 New Features
1:32:16Steve Jobs on Mac OS X 10.1: The mainstream release
1:18:27Steve Jobs on NeXTSTEP on Intel: the software-only pivot
1:52:21Steve Jobs on NextStep 3.0: The networked future
0:39Steve Jobs on Stealing Great Ideas
3:39Steve Jobs on Computer Animation: Pixar's future
11:06Steve Jobs on Focus: Always Forward
32:38Steve Jobs on WebObjects: Turning the Web Dynamic
0:52Steve Jobs on Silicon Graphics Workstations
1:27Steve Jobs on New iPods: Great, great, great
29:31Steve Jobs on Dynamic Web Applications: Act 2 of the Web
32:59Steve Jobs on WebObjects and Dynamic Web Services
18:56Steve Jobs on Higher Education: Building NeXT for Learning
1:14Steve Jobs on MacBook Air: A very light laptop
4:00Steve Jobs on the iMac Launch: Making Enough Computers
0:06Steve Jobs on the iPod Max
1:09Steve Jobs on Apple Retail Stores: A Launch Announcement
1:49Steve Jobs on Apple's Comeback: I'm Back at Apple
14:26Steve Jobs on Year of the Notebook: New PowerBooks and Wireless Input
54:01Steve Jobs on the Power Mac G3: Think Different Performance
3:35Steve Jobs on Design: Good design, great work
0:33Steve Jobs on Education: Video Computer Projects in Classrooms
0:32Steve Jobs on Collaboration: Welcome to the NeXT World
30:25Steve Jobs on Steve and Wozniak: The early partnership
29:07Steve Jobs on Dynamic Web Catalogs
41:53Steve Jobs on Publishing Technology: G3 Speed and QuickTime
50:02Steve Jobs on OpenStep and WebObjects
1:31:26Steve Jobs on Jaguar and the Digital Hub
7:03Steve Jobs on the Power Macintosh G3: Apple’s fast comeback
1:20:56Steve Jobs on Power Mac G3: Fast, Expandable, Sexy
0:11Steve Jobs on Rehearsal
17:42Steve Jobs on Mac OS 8.5: Sherlock, Speed, and Scriptability
0:13Steve Jobs on One More Thing
21:16Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented
5:43Steve Jobs on the iPhone: Apple’s leapfrog device
1:33:43Steve Jobs on the Digital Hub Strategy: Mac OS X to iPod
0:48Steve Jobs on Object Orientation
5:35Steve Jobs on Apple Operating System Strategy
7:16Steve Jobs on PowerBook G3: Faster Than Pentium
0:24Steve Jobs on the iPod Nano: $149 and more powerful
2:22Steve Jobs on Apple II: The future of personal computing
0:30Steve Jobs on Perseverance: Making It Really Great
0:59Steve Jobs on iPhone Apps: A Muslim Community Idea
18:10Steve Jobs on Passion and Focus: Building Great Products
0:37Steve Jobs on MacBook Air: One-Hand Demo
5:24Steve Jobs on Hiring: Bet on People, Not Credentials
1:14Steve Jobs on Apple's Differentiation: Why Apple Must Exist
14:31Steve Jobs on Apple TV and YouTube: Living-Room Video
0:46Steve Jobs on Apple Product Demo: From the Top
1:35Steve Jobs on Game Consoles: A Presentation Aside
2:38Steve Jobs on Startups: Building a Company from Scratch
1:50Steve Jobs on iPad Origins: The tablet came first
16:06Steve Jobs on Macintosh: The Computer for the Rest of Us
1:05Steve Jobs on Macintosh: Home and business markets
1:24:02Steve Jobs on Mac OS X for Publishing: Jaguar for creatives
35:17Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials
5:22Steve Jobs on the iBook Launch: Pricing, Education, and the Web
9:00Steve Jobs on the App Store: How Apps Reach Every iPhone User
4:16Steve Jobs on iPhone and Tablet Origins: The Secret
0:13Steve Jobs on Product Launch Confidence
1:23Steve Jobs on Monsters, Inc.: Automatic Fur and Poignant Story
11:13Steve Jobs on Personal Computers: Making Computers for People
0:35Steve Jobs on Product Line: Simpler, Better, Focused
0:38Steve Jobs on Customer Message: Serving users and developers
5:14Steve Jobs on Apple History: From Garage to Return
2:04Steve Jobs on Fax and OCR: From fax to editable text
1:48Steve Jobs on Product Introductions: one more thing
0:51Steve Jobs on Education: Maine's Laptop Initiative
5:12Steve Jobs on Design: Apple Had Us Designed This Computer
8:49Steve Jobs on Digital Art: Immersive Multimedia and the Mac
6:59Steve Jobs on Lisa: Apple’s personal office system
6:03Steve Jobs on iMac and Market Share: Aggressive Growth
0:31Steve Jobs on iCloud: Library Anywhere
3:47Steve Jobs on Touch Interfaces: Hardware Wrapped in Software
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
1:02Steve Jobs on the Macintosh Office: People Before Mainframes
1:42Steve Jobs on Software Companies
0:38Steve Jobs on the iPhone and iMac: Live screens demo
0:49Steve Jobs on Designing the Mouse
0:33Steve Jobs on New Products: The Next Dream
1:28Steve Jobs on Computers as a Medium
10:31Steve Jobs on NeXTstation Launch: the second-generation NeXT lineup
10:43Steve Jobs on Object-Oriented Programming: the next breakthrough
0:20Steve Jobs on Revolutionary UI
6:14Steve Jobs on Apple's Turnaround: Rebuilding the Macintosh Franchise
1:24Steve Jobs on Launch Deadlines: Spring 1987 Matters
3:10Steve Jobs on Faxing: Better Than a Fax Machine
0:31Steve Jobs on Touch Screens
0:17Steve Jobs on Craftsmanship
5:05Steve Jobs on the iPhone Launch: Three Products in One
0:15Steve Jobs on Tool Builders
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