Steve Jobs on Apple Retail Stores: A Launch Announcement
What Jobs talks about
In this brief remark, Jobs opens with a string of jokes about problems he is not there to solve, using humor to set up the point of the message.
He then shifts to the practical announcement: the first Apple iSight Apple is going to be launched in September. The tone is light, but the focus is on a product or store launch tied to Apple retail.
Because the recording is so short, the main value is in the offhand style of the announcement and the glimpse it gives of Jobs presenting Apple news in a casual, charismatic way.
Jobs speaks throughout.
In his words
“I am not going to bring you peace to the Middle East.”
“I am afraid I cannot solve the Israeli water problem.”
“I just want to tell you that the first iSight Apple is going to be launched as September in Ramadave.”
“Pretty cool, huh?”
Key points
- Jobs uses humor to dismiss unrelated political and social issues.
- He makes a brief announcement about an Apple launch in September.
- The message is delivered in a casual, joking tone.
- The recording appears to center on Apple retail or a related Apple launch.
Full transcript
I am not going to bring you peace to the Middle East. I'm afraid I cannot solve the Israeli water problem. I am not going to help you to put Itzik Bear-Gil behind bars. I'm not here to congratulate Israel Baron for winning. For Shavuot land, I'm not going to help you cancel Gamaliel fit commercials. Nope. And even God cannot help Israel's football team. I just want to tell you that the first iSight Apple is going to be launched as September in Ramadave. Pretty cool, huh?
From YouTube captions, lightly punctuated for readability. Timestamps link to the video above. Errors are possible.