Steve Jobs on Retail & Apple Stores
Jobs treated Apple Stores as part of the product: a place to give customers hands-on access, expert help, and a better buying and ownership experience. Across these recordings, he says retail stores both make money and build trust, and that Apple should use them to help people understand and enjoy its products.
“We decided that selling our products was not enough.”
“Every single one of our stores makes money.”
“A brand is a simple thing, which is trust”
21:13Steve Jobs on Apple Campus: Cupertino's New Headquarters Plan
40:43Steve Jobs on the White iBook: Built for the Digital Lifestyle
1:34:38Steve Jobs on Intel Macs: The Mac Transition Begins
1:27:45Steve Jobs on iPods and iTunes: Ping, Nano, Touch
1:48:46Steve Jobs on Mac OS X Jaguar: The next big release
2:00:14Steve Jobs on Innovation: Safari, iLife, and PowerBook
52:38Steve Jobs on Unibody MacBooks: A New Notebook Era
8:02Steve Jobs on Apple Retail Strategy: The Fifth Avenue Store
1:53:10Steve Jobs on the Digital Hub: iMac, iPhoto, iPod
1:30:26Steve Jobs on the Mac: Back to the Mac
50:49Steve Jobs on iTunes, Music, and the Digital Hub
2:09:54Steve Jobs on Mac OS X Progress: 10.1 and Developer Apps
4:24Steve Jobs on Apple Store Visit: iPhone launch night
4:15Steve Jobs on Apple Store Design: The First 25%
10:11Steve Jobs on Apple Stores: The ultimate use of glass
44:56Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket
7:41Steve Jobs on Founding Apple: Building for Ourselves
1:09Steve Jobs on Apple Retail Stores: A Launch Announcement
54:01Steve Jobs on the Power Mac G3: Think Different Performance
29:07Steve Jobs on Dynamic Web Catalogs
1:36Steve Jobs on the Apple Store: Now I Can Finally See Inside
2:38Steve Jobs on Apple's Teamwork: Candid Moments at Apple
6:09Steve Jobs on Apple Store Opening: All Systems Are Go
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