Steve Jobs on Mac OS X Jaguar: The next big release

I was writing a document on the PC, it made like beep beep and then half of my document disappeared and I was like, my document was eaten, it was a great document and I had to rewrite it, and I had to do it quickly, so it didn't come out as well, it's a bit... A scotch tape. I'm Ellen Fajci and I'm a student. It's a scotch tape to carry a lot of CDs, so I can put them all in a single case. But it never works because it puts too much pressure on the door and they always end up tilting and opening.

You have these heavy books that hit us all day and the CDs come out and scratch with all the crumbs in the bag. I love my iPod. 100 CDs in something that's this big. So much music. It makes me feel powerful. Hamilton Mars. I'm a student. You can create art, send messages, write letters, pay the bills, communicate, listen to music, watch movies. Everything you want to do with the Parfait and eat it. And do it outside. I've said everything. The computer is better than the Parfait.

And this Parfait is good. My name is Wilfred. And I'm a porn actor. Good morning. Good morning. Welcome to the Macworld in New York. We're really excited to be here. We have great news this morning too. It's going to be a long show, but a great show. So let's start with our Switchers campaign, which you've just seen some fun ads. Our research shows us that there are many people who use Windows who would like to switch to a Mac, but are a little worried about this or that.

And we thought, what's the best way to push them to take the next step? And the best way that came to mind was to make sure that people like them, who have switched to a Mac, tell their experience as it was. And this is precisely the meaning of the Switchers campaign. They are real people who tell their story. How much has it been successful so far? Well, as far as we know, we created a website and in just over a month, since June 10th, we had 1.7 million unique visitors on that site. And since we can understand if they come to a PC or a Mac, I'm happy to tell you that 60% of them, or about a million, are using Windows. Another thing we're observing is the arrival of new products like this one, from a company called DTO, which is presenting today at the fair, called Move to Mac.

It includes a software that is executed on the PC, extracts all the files, preferences, and all the rest, helping you to transfer them. In fact, the package includes a voice cable. You connect it to the Mac and run it. A software on the Mac takes the files to the PC and places them in the correct points of the Mac, and the cost seems to be $59. So, products of this type are also coming out. The response we got to this campaign was extraordinary, and you'll see a lot more, because we think there are many other users ready to switch to Mac. Now, one of the places where we're seeing it in a very concrete way are our retail stores. We see people entering the stores with the Switcher ads under their arms, saying, tell me more. And, as you know, now we have 31 stores.

I'm really happy to say that in these 31 stores, we welcome over 100,000 visitors a week. We had 130,000 last week. To give you a little perspective, this Macworld is the largest IT fair in the East Coast. Yet, in our 31 stores today, we see the equivalent of two Macworlds in visitors every week. It's 100 Macworlds every year, 5 million visitors a year. And some of them buy more than one computer. We're seeing small business clients from the education sector coming to our stores. This particular client is buying 25 iBooks.

It's the best purchase experience we know in the world. Tomorrow, we'll open our 32 stores. We're really proud to be in New York. This is our first store in New York. It's located in the corner between Prince Street and Green Street in Soho. This is the subway stop, in case you want to go there. We've been in the construction phase for a while. There's a big barricade in front. And it's the perfect building for us. It's located in a centenary building, which was an old post office. A New York post office. To tell the truth, the post office still occupies the back quarter of the building, and we occupy the front three quarters.

It's called Station A. A hundred years ago, they were already thinking of us. And when I enter this splendid old building, the interior is really wonderful. I suggest you go and visit it. A splendid lighthouse to let in natural light in the stores. All our products on display. And to go upstairs, we've built this really beautiful staircase, made entirely of glass. It's a prodigy of engineering. And we have the Genius. We have two Genius Bars upstairs. Twelve meters of Genius Bars. It was the most appreciated thing in our stores. We have more software titles than we've ever had before. And we have the best and biggest section for kids we've ever had. So it's worth taking a leap. It opens tomorrow at eight in the morning. If you really want to enter, you should arrive a little early.

Apple Store. Apple Store. Let's move on to technology. I want to start with Mac OS X. Recently, some doubts have been raised about how many people are actually using Mac OS X. Well, let's talk about it. How many active users do we have? We have many. We went from less than half a million active users a year ago to two and a half million active users today. This is a very precise number. There are several ways to triangulate this data and they all point to two and a half million active users. But let's add the next two quarters of this year because we think that in the next two quarters we will double the number to five million active users by the end of the year.

As you know, in January we made sure that all new Macs shipped by Apple were launched with Mac OS X. And we have just finished a research that answers the question what percentage of people who have purchased new Macs in the last six months choose to keep Mac OS X as their first operating system? And the answer to all our product lines is an average of 77%. So we are very confident that we will reach five million active users by the end of the year. We are perfectly in line with our predictions on these numbers. And this represents 20% of our installed base going from zero to 20% in 24 months. It is the fastest operating system transition we have ever seen in history. It is the fastest operating system transition that Apple has ever made.

It is the fastest operating system transition that Microsoft has ever made. And we are proud of it. And we think that the transition to Mac OS is proceeding well. And of course, in this phase, driven by applications, and we are seeing great news there too, we went from less than 500 applications 15 months ago to 3,500 native applications for Mac OS X today. And there are also some new ones announced at the fair. Alias Wavefront announces here at the fair Maya 4.5 for Mac first of all. Now, why do they announce it at the Macworld? Why should they announce Maya? A completely new version of Maya at the Macworld. Because Maya on Mac has gone from 0% in their business when they announced it nine months ago to 25%.

Their business today in just nine months. How many software developers would like their business to grow 25% in just nine months of these times? I think a lot. Another developer, Blizzard, came out with a wonderful product, Warcraft. Warcraft came out about two weeks ago simultaneously on Mac OS X and Windows. And it is exactly what we are trying to see with games. And we are really starting to see the game launch increase on the operating platform Mac OS X. It introduces a new version of Elements. And this is fantastic because, as you know, you can set it so that when you double click on an image it opens with any application. You can set it to open Elements and then you can do things like the correction of the color and really interesting operations in Elements.

But they inserted something in Elements so that when you're done it sends it directly to iPhoto. So you can go on a trip And the last thing I want to highlight today is RealNetwork. We all wanted a Real Player on Mac OS X and it's a pleasure for me to introduce Rob Glaser, CEO of Real Networks. Give us some good news. Thank you Steve. Welcome. Happy to see you Steve. It's a real honor and a privilege to be here this morning. I'm accompanied by my colleague Steve Benfit and we're here to show you Real One Player for Mac OS X which is available in beta version from today. Without further ado, let's start it Steve. What we're going to see here is a beautiful video of Real One, my favorite baseball team.

Let's watch it. Let's double the size Steve. One of the most incredible things of this thanks to the Velocity Engine, OSI Engine and OS X is that it has a more fluid video playback than any other platform in the world. Simply beautiful. We're going to let the shadows continue in the background. Basically, what we have now is that we have over 285 million players out there, the Real Player out there, the Real One Player. And now we're excited to add the 2.5 million of current users of OS X, in addition to the many other millions that will arrive in the weeks and months to come. Download it today from real.com. It's available later this summer and we'll have our subscription service Real One. We now have over 3 quarters of a million subscribers to premium audio and video content such as sports, news and other entertainment programs.

And now we'll bring it to Macintosh by the end of the summer. So Steve, thank you very much, let's give a fantastic Mac World. Well, there's a lot of great content out there on the web. Now we'll all be able to watch them on Mac OS X, so thank you. So, Mac OS X 10.1. It was an incredibly successful version. So, what's next? This is Jaguar, the next version of Mac OS X. We're officially announcing it today. Version 10.2. This is the look it will have.

It's the most beautiful CD we've ever made. Pixar has rendered the fur. Mac OS Jaguar contains more than 150 new important features. And let me list a few. First of all, as you know, it's based on Unix. What you may not know is that Apple has become the first supplier of Unix to the world. Bigger than Sun, bigger than Venus, bigger than anyone else. But let's not get ahead of ourselves. We think we have one of the best Unix versions available. Jaguar makes it even better, with a lot of new fantastic Unix features.

We won't go into details today, but it includes things like FreeBSD 4.4, IPv6, open directory structures, LDAP, etc. So we think we have the best Unix version, the most advanced in circulation, and now we're number one. We're also working on Windows. We have a lot of clients that coexist in mixed environments and we want to be an even better client on a Windows network. So we've added SMB navigation, Active Directory support, and VPN support. If you want to use VPN on your Windows network. We've made significant improvements to the Finder. First of all, it's multi-threaded, so it's much, much faster. Second of all, the number one request, the Spring Loaded folders.

And something that will prove incredibly useful, the integrated search. So I'd like to invite Phil Schiller, our Senior Vice President of Marketing at Salesul. Phil will help me with today's demonstrations. Phil, show us the new Finder. Hey Steve, good morning everyone. I'd like to take just a moment to show you three of the most appreciated features of the new Finder, which will significantly improve our daily life on the computer. Well, first of all, as I can understand from your applause, the new feature of the most requested Finder are the Spring Loaded folders. I have a file on the desktop, a trailer of a movie, which I want to move to my film folder. The classic method would be simply to open the hard drive, find the folder, drag it in, and it works well. But some prefer another way, using the Spring Loaded folders.

So I take the file, drag it over the hard drive, and it opens automatically. Then I drag it over my user folder, and it opens. Then on my directory, and it opens again. I can go to any folder I want. This is the music. I go back. I go to the movie. It opens immediately. And then I release the file, it goes exactly where I want it to go. I clean my desktop. It works exactly as you would like the Spring Loaded folders to work. Let me cancel the operation, and I'll show you another way it works. We open our hard drive. As you know, we had the icon view, the list view in macOS 9. There are also in macOS 10. We have another view, new in macOS 10, and absent in macOS 9, the column view. This is my favorite view. The Spring Loaded folders work here too. I can simply go over any folder in the column view, and navigate in the system, until I find the folder I want.

So the Spring Loaded folders work exactly as requested by the customers. The second thing I want to show you is the new integrated search in the Finder. I have a folder of fonts on my desktop. I double-click to open it. It contains more than 3,000 fonts. This shows the speed of the new Finder Multithread. It is really fast and responsive. When I open the toolbar, there is the search field integrated directly there. I can click on it. I can click on it. I can click on it. I can click on it. I can click on it. I can click on it. I can click on it. A search field is integrated directly there. Perhaps, among these past 3,000 fonts, I want to look for one. I search for the font called Dedo, I type it, I send it. I find all my Dedo fonts in a fraction of a second. It is really quick.

Let's go back. I want to look for all my condensed characters I write here Condensed, I send it, and here they are, all my condensed fonts in a fraction of a second. In the Finder, I see the path in which it is located, all the folders that contain it. Perhaps I want to open a folder. So, it is really easy. It is integrated and the search is now incorporated directly in the Finder. The third and last function that I want to show you in the Finder is my favorite and it is something that we can do with the desktop and the desktop images. We have a new panel of system preferences for desktop images, where you can choose among all the different images included in Mac OS X. But my favorite function is to be able to select. Any folder I want, in particular the image folder. I have a photo folder of my children here that I took with my Nikon digital camera.

I can click on any and set it as a desktop. Here is my son Mark. And not only can I set the image as before, but now I can select it to change at different intervals. Every time I log in, which is reactive from rest, or here, we will do it every five seconds. We close everything. So while I work, my children can be with me all day. And I know that some experts out there use fantastic tools like our semi-transparent Unix terminal. I can also see my children through my work. This is the new Finder. Thank you.

The next thing we did in Jaguar is to add a lot to the universal accessibility so as not to leave anyone behind on Mac OS X. We added really interesting things using the zoom graphics of Quartz, a screen reader, full keyboard access and visual notifications. We don't have time to examine these things today, but you can see them at the stand right after the keynote. The next is QuickTime 6. QuickTime 6 is integrated in Jaguar. We released QuickTime 6 on Monday of this week, right? A day and a half ago, Monday afternoon, in a day and a half, we had over a million downloads of QuickTime 6. QuickTime 6 is the first MPEG-4 solution out there.

And the question seems to be very high. So what is this MPEG-4? Well, our sector has benefited enormously from some standards that we all use. TCPIP in communications, HTML for internet and the web, MP3 has inaugurated the revolution of digital audio and MPEG-2, the video format used in every DVD player and on every DVD disc, offers us this sensational quality, offers us this. And these standards are really important, they unite our sector. The next big standard comes from the same people who created the MPEG-2 that we use in our DVD players and it's called MPEG-4. It's the best digital video in circulation and the world is adopting it.

We will no longer have these islands of video owners, everyone will get on the MPEG-4 cart, probably, with the exception of Microsoft. But we're getting ahead of ourselves. Now, for video in MPEG-4, they have adopted the best audio in the world, the best audio codec in the world, better than what we have, better than Windows Media Audio, better than anything else, and it's called ACI. It was invented by those of Dolby and is part of the standard MPEG-4. And we have adopted them both in QuickTime 6. And we have added the instant loading streaming. So, Phil, show us a demo of QuickTime 6, if you want. Thank you, Steve. We actually have a live streaming on the Internet right now, if you don't know where people are watching through QuickTime.

So, hi, Iceland. There are about 50,000 people participating in the show here. There are just as many people right now watching on the Internet through a QuickTime streaming, or 50,000, or 50,000. Of these, half are watching using the QuickTime Standard that we have had so far. And for the first time today, half are also trying the brand new streaming, QuickTime 6, in MPEG-4. It has never been done before in the sector. So, a very important event for MPEG-1. Now, let me show you some of the great features of QuickTime 6 using MPEG-4 content. There are both video and audio. I want to do some side-by-side comparison tests for you. First of all, let's look at the audio. I'm about to open an audio file, a musical song, and this song, which I just opened, was recorded directly from the CD, without any additional compression.

It requires 1.3 MB per second to be played, and it's in the AIF format, for those who don't care. Now, I'm going to open the same song again using that brand new AIS codec mentioned by Steve, and it's recorded at one-tenth the speed of data transmission. It's one-tenth the size, and what I'm going to do is play them at the same time, going from one to the other, so you can listen to them both and judge for yourself how they sound. You can understand what the playback is at any time from the little lights in the Mac OS X's window. When the window is lit, you know it's the one you're listening to. So, the one at the top is non-compressed CD music, the one at the bottom is AAC audio. Let's play them together. Let's move on.

So, here we are, back and forth between AAC and non-compressed audio. I don't know about you, but I can't hear the difference. It's much better than what I have at home. Now, for the next demo, we're going to open a video to see this fantastic new MPEG-4 video codec. The first window I open is a DVD-MPEG-2 quality video. It's the standard DVD player. Directly from the DVD format. It requires 6 MB per second of bandwidth for the playback. Oops, I'm sorry, 6 MB per second. And now, let me open a second video. It's the same music video coded with the MPEG-4 codec, a third of the data rate. Let's see how they look.

So, excellent video and audio quality, side by side. The last QuickTime demo I want to show you today is about instantaneous streaming. This will make our lives much easier as we start to watch more and more content on the Internet. I'm going to play a video from a MPEG-4 and ACI quality server.

First of all, notice how quickly the mouse starts to be played. No more preloading. And while it's playing, I'm going to jump to different parts of the video. And look how fast it goes. It behaves as if it were on my computer, but it comes from a server. The last thing I'm going to do is play this music video as if I were moving back and forth. And again, look at the incredible reactivity of the new instantaneous streaming. So, let's start this music video right now. I'm going to enjoy the sun. This is instantaneous streaming.

It works as if it were on my computer. Thank you. This is QuickTime 6. In every copy of Sherlock and on the web. This is QuickTime 6. In every copy of Sherlock and on the web. From today, Sherlock Jaguar. Next, Sherlock 3. We have completely rewritten Sherlock to evolve the channels of Sherlock in Internet services. But what are Internet services? We hear a lot about them. Normally, our Internet interface is a browser. We go on the Internet with a browser and click, and click, and click, trying to get what we want. Yet, on the other side of the Internet, there is a server.

And if we wrote smarter clients, we could get what we want in a much smarter way. And so, most of the work on Internet services concerns the business-to-business sector. It's rather sophisticated. But we thought, hey, Internet services for all of us. We can do great things to help people with everyday activities. And that's exactly what we did. Internet services for all of us. That's what Sherlock 3 is. Let me show it to you. So, this is Sherlock 3. It has a lot of channels, and we will add more in the future. So, while we move on to Sherlock 3, let me show you some examples, such as shareholder titles. I go to shareholder titles, and I see here the Apple shares, a 0% variation.

I can add some new titles. Let's say, for example, Pixar. I could like to follow this. And... Let's say Microsoft here. And what's going on? The market is not open yet. Oh, I was scared. But... The beauty of this tool is that it tracks my titles, and every 30 seconds it updates itself to check the prices. So I don't have to go to a web browser and click on Update to see them. It will also retrieve all the news here. Here are all the news. I can read them right here. I don't have to go to another browser to read them. I can also see the graphics running here for a year, for a week, or intraday graphics. So I have all the information about my titles right here. All in one window. Let me go to the movies. Now, I don't know about you, but for me, finding movies online means doing a lot of clicks in a browser.

So what I did is that Sherlock asks you to enter your postal code. It came out, it searched in the air, in the light of this postal code, and it found all the movies in programming today. And I can choose one, right? I can choose, let's say, Minority Report, and it will show me in which movie it is projected. It will show me a locandina, and it will show me, even if I want to see the trailer. So you understand the concept. If I choose a movie, it will also give me, you know, obviously, the address and the position of that movie. I can choose the time of the movie. I can even buy the tickets if I want to go to that show. Now, let's say I like a certain movie.

I can search for a movie, and say, you know, I really want to go to the EMC Empire. It's right behind the corner. What do they give there? And I can choose something there, find out the time, and go see it. So it's really, really convenient. Do you see the difference between using a browser and using Sherlock 3? If I'm an eBay drug addict, I can go to eBay and look for anything I want. I'll look for the Yankees, right here. And I'll set a minimum price of $500 just to look at nice things. And I'll do the search on eBay. And here's everything that's on eBay about the Yankees. And some things. They have images, and others don't. And it shows me everything that's on eBay. I can also follow the ads. And here are some that I'm following right now. It will keep updating everything very frequently, so I won't have to press refresh or go back to check manually.

Here are some articles for $22,000 and $44,000 about the Yankees. Ok, now I also have the images up here. Let me look for some images of Joe DiMaggio since we're talking about baseball. And again, it goes on the Internet and finds images of all kinds and most of them have to do with what you asked for. Here's an example. Just click on it. You can go to the website and open a browser and get some versions bigger than these things. You know, some beautiful images of Joe DiMaggio. Really fantastic stuff. I was playing yesterday and I typed Homer Simpson and even Homer Simpson is on the Internet. Here it is, right there.

This one was also fantastic. There was this one that was quite funny but the best one was this one. Here we are. So maybe this is the most interesting channel All are the yellow pages. With yellow pages, once again, I inserted my postal code, and, you know, after the keynote, I'd like to go and eat some sushi. So, the Sushi fingerprint is what made me find every sushi restaurant, ordered by distance, here, nearby. And here are all the sushi restaurants. And if I click one, here are the directions to get there. And here's a map. And so, I can simply click and discover where I want to go and eat sushi after the keynote.

Strong, isn't it? So, this is... This is Sherlock 3. Internet services for all of us. We think it will become very popular. The next one is Inkwell. Inkwell is a really fantastic technology. As you know, Apple introduced the recognition of writing on devices with Newton a long time ago. That group is still in Apple and is doing a great job. And now we have taken what is probably the best recognition of the writing of the sector, and we have integrated it directly into the text system itself, not in a specific app, but in the foundations of the operating system. So, you can write in any application without training. And we don't have time to do a demonstration today, but once again, you can go and see the stand.

It's really strong. So, this is Inkwell. The next one is a technology that, I think, will really change things. It's called Rendezvous. Rendezvous is a technology that will allow us to automatically discover other devices on any network based on IP without any configuration. And these devices can be other computers, peripherals or devices that we haven't even thought about yet. And discover them automatically on any IP network, including airport networks based on 802.1c. Any 802.1c network, any Ethernet, any IP-based network, literally without configuration. Nothing to set up.

So, I would like to show you a demo of where this technology is going. Bill, can you help me? We will use iTunes for this demonstration. And this is something that we will take Rendezvous and we will integrate it into iTunes, probably at the beginning of next year. And this is the kind of novelty that will arrive, you know, in six months, in nine months, in iTunes. So, I have iTunes here and I can, of course, play a song from my library. But let's say we have more than one computer at home and I want to access the playlists of that other computer, right? Wouldn't it be great if we could share our computer? All of us who have a computer at home could share music together without carrying CDs, without exchanging files on hard disks and things like that.

I don't know how to configure all of this. I don't know how to make it work. I don't know what file sharing is. How can we make it work? So, my brother Phil comes in with his PowerBook and all he has to do is open the PowerBook and restart it from the stop. These two computers will automatically find each other. And his playlist, his library, has just been added to mine. Here's his library. I can simply play any song I want. Now, if Phil decides to go away and puts his computer in stop, what happens? The music stops and his library disappears because we're not copying the music. We're streaming it through AirPort. Let's say Phil comes back. Thank you. Phil comes back and I can open his library, see all of his playlists, go to Folk music and play another song.

We're streaming the music through AirPort. Configuration zero. I didn't know anything about it. It appears in my iTunes sources list. Phil leaves and disappears dynamically. This is just the beginning. And I repeat, we'll integrate it in iTunes at the beginning of next year. And I think it will be wonderful. But you can only start to imagine which devices we'll be able to communicate with each other without continuity solution and with zero configuration. Rendezvous is a technology that Apple has experimented as part of a working group, IETF. It's a standardization organization based entirely on Internet standards and it's totally open. No one will be the owner of Rendezvous and therefore... Thank you.

We think it will be a very important thing to automatically discover other devices on any IP network with zero configuration. Now, what is another category of devices you would like to discover on a network without having to configure it? Well, how many people have ever configured a network printer? Oh, it's a nightmare. And I'm really happy to announce today that Epson... Hewlett-Packard... and Lexmark... have all adopted Rendezvous and they will integrate it in their network printers. This is just the beginning of the opening of the ranks. I think here we actually have a prototype of HP printer.

And let's see how it is to configure a network printer now with Rendezvous. Phil, thank you Steve. So, I have a Mac here that runs Jaguar. I have here a document that I opened. A text edit document. And of course the document talks about Rendezvous. And what I want to do is print it. But when I go to print... You will see in my print panel that it says selected printer. I don't have a printer. Now, as Steve said, I have a brand new HP printer right here next to me that includes Rendezvous. It's on but it's not connected to the network. This is not a USB printer that I will connect locally because we do this perfectly. If you connect a USB printer, it's on the printer itself. But, as Steve said, if you have already done it, you know that you have to set the network settings, the IP settings on the computer. You have to set the IP settings on the printer.

You have to connect it to the network. You have to go back to the computer and configure it to find the IP settings of the printer. Most consumers don't even know what an IP network is or what a setting is. So now, with Rendezvous, I have the Ethernet network here and I will connect the printer to the network. As I said, the printer is on but it will take a few seconds to recognize it. I just connected to a network and the printer will communicate. The computer is here and it says, I'm looking for a printer. Hello, is there anyone here? The printer has now communicated with the computer saying, I'm a printer. I'm on the network. My name is HP LaserJet 2200. Here's what it does. It doesn't just say, here I am. Here's my IP address. It also says, here's how to connect to me.

And here's what I can do. It's self-recognition. So, of course, what do we want to do? We want to click on Print. As soon as I click on Print, Print Center starts up and starts working. It's talking to the LaserJet and it's printing. I've always said I wouldn't have made a demo of a printer. It's like watching the paint dry, but this is more exciting because it's Rendezvous. And the sheet is coming out of the printer. And as promised, it prints without any configuration. This is Rendezvous. So, Epson, HP and Lexmark will integrate all this into their network printers. And we will never have to configure network printers again. So, Rendezvous, we think, will be an extraordinary technology.

So, Rendezvous, we think, will be an extraordinary technology. Next in Jaguar, Mail. We've improved Mail a lot. We've added search in all the files. The most requested feature, so you can search in every file at the same time. Sophisticated rules and better ways to manage more Mail accounts without problems. But the best thing we've added is what we call Unwanted Post. We're all addicted to Unwanted Post. It's a serious problem and no one has yet found a solution. We think we've found it. We have a technology called Adaptive Latent Semantic Analysis, but you don't need to know anything about it. What it does is analyze everything and understand what Unwanted Post is.

It works great from the get-go and can teach you to improve even more. So we think this will be perhaps the most important feature of the new Client Mail. Let me show you. Let's see Mail here. Very good. Let's move on to the backup system here. Let's start Mail. Let's remove Doc from here. This is our new Client Mail. I can select a message.

You've noticed that we've added conversations. Every time you have a conversation in a Mail message, we'll automatically highlight it. This is part of the new rules system. You can add your own. It's very, very simple to do rather sophisticated things. So let's go ahead and look for a message in here. I'll look for Dan. And look how fast it was to find all my messages from Dan in this box. Let's look for Switch. I want to find something on the Switchers campaign. And there's nothing in this box about Switch. But let it go. Look in all my boxes. I can go in and say. And this is looking in every box of my system. Boom. It instantly finds stuff that I might want to add. And here, you turn on the light, etc, and it's fantastic. Oh, I have a new spot switch, which is what I was looking for.

And look, now we even play QuickTime in line. Everything has become so easy. So QuickTime in line in e-mail messages. But the best thing is, oh, the post is unwanted. I get a lot of spam, and oh, you can see a little bit of this stuff here. It only fills up the mailbox, and it's really a mess. So, what are we going to do about it? Well, post is unwanted. Go to the e-mail menu, there's the voice, post is unwanted. We have three settings, deactivated, training, and automatic. And we will set the training mode. And when you activate it, it automatically identifies what it thinks is all the unwanted mail in your mailbox. It's the color brown, right? And it's really, really great from the get-go.

You can make it even better. If you find something, think, oh, this is an unwanted post. Just press the unwanted. Or there's even a button right here, next to the message. Of course, this is an unwanted post. If you find a message that doesn't identify as such, you can say, this is an unwanted post, and it will learn this. So you can use the training mode. It's not eliminating any of your e-mails. It's not moving any of your e-mails. It's just counter-marking them. And so you use it for a few weeks. And you say, wow, it's really precise. Then you go here and you say, let's switch to automatic mode now. And it will ask you if you want to take all your unwanted mail. I got that one. Automatic. Well, it should ask me if I want to take all my mail and move it to an unwanted mail folder. And it would just leave me the good mail.

And I don't know why it's not doing it now, but it's not doing it now. And I don't know why it's not doing it now, but it's not doing it now. So we won't be able to see it. But it's really, really fantastic. So this is mail. Let's say that the most beautiful function will be the unwanted post. It's very easy to use. I think that when you use it, you will be amazed. We at Apple are amazed at how well it works. So this is mail. The next section is addresses. As you may know, the section that we provided in the previous versions of macOS 10 was not great. We did something really, really great here. Many apps have their own databases with information about people.

And what we did is unify them in a system database for people. A single place where all that information can flow and be used by any application. Totally open API for our developers. And there is a wonderful app to make all this really easy. Let me show you. This is the addresses section. And it's a very, very simple app to use, but it's actually a rather sophisticated app. It manages the groups here. And manages the access to the server of the app and the search for elements within it. But I will use it simply in this way. And it's really very simple to find things. So let me proceed first. And show you the modification. I'll go back to my Mac here.

I will enter the modification mode and I can use the Tab key to move and modify. It's really very fast. It's really very simple. So I'll insert the Apple company here. And I might want to add a new phone number. And I might want to add a new job number. Maybe I'll add a new business. And I messed up a bit here. But you see, when I leave the modification mode, it understands what it needs to keep. It eliminates everything else and makes it beautiful and clean for you. Again, we have a complete head-up search. Let's say you're looking for Phil. Uh, I found four Phil. I can simply scroll between them in this way. Very fast. And it's really very simple to find things. Here is Phil Schiller. And we have integrated some interesting behaviors on this information. Uh, on vacation you can see the rollover here. So on vacation, I click. It says I can get a map of the house for Phil's vacation in Hawaii. So I click here.

It will open a browser. It will go to MapQuest. And it will give me a map. Not bad. I can also go to Phil's e-mail address and say, Hey, I can open his ID and his public folder. I can visit his homepage, Mike.com. Or I can even send him an e-mail. And again, I can send him an e-mail. And here is his e-mail address, right? Very simple. But one of the most beautiful things I can do is I can go to his work number here. Or let me go to his work fax first. His work fax. Let's say my fax is on the other side of the room. Or I can enlarge the character so that I can read it from afar. Very interesting.

And I can go to his work phone number. Sorry, to his cell phone number. And we have integrated the Bluetooth support in Jaguar, right? The hardware. You can buy a $50 Bluetooth USB adapter from us that connects to any USB port of your Mac. And when you run Jaguar, the Bluetooth is working and activated. And there is a new generation of cell phones that has integrated Bluetooth. We can use Bluetooth as a modem to connect to the Internet with our laptops. But we can also call directly. So I'll just make the call. Now it's transmitting this information to my phone. My phone should be calling Phil. There. Go.

Hi Steve. Phil can even call me. Let's see what happens when Phil calls me. When Phil calls me, the system takes the caller ID from his phone, the number, and looks for it in the column to show me the name of Phil Schiller right here. I can answer, send it to the secretary or send a text message saying that I am busy at the moment. Sent. Done. Really not bad. This is the column. Thank you. The simplest thing in the world to use.

Extremely sophisticated and available for every application. A single unified place for information about people. The next one is iChat. We have integrated instant messaging directly in Mac OS X Jaguar, right in the product itself. It's compatible with iMessage, AOL's instant messaging system. We are the first company to introduce in their community of 140 million instant messaging users, the largest and most popular in the world. And you can use your email address emailmac.com as your username or your AOL username. Both are fine. In addition to the list of friends, one of the things I want to show you today is that we have used Rendezvous inside it.

How could you use Rendezvous in this? What other devices would you like to find? Well, other people. Because if you have a list of friends with all your contacts, but you are in a meeting and the people present are not in your list, you can select a menu and Rendezvous will look for all the people near you, creating a list of friends, special Rendezvous. Let me show you how it works. So, here is my list of friends right here. I can view the list of friends by name or surname, but at the moment I will view it by availability. Now, I notice that Nancy Heinen is not in my list of friends, so I will proceed to add someone to my list of friends and I will simply do a search.

This comes directly from the section my unique database and I will look for Nancy Heinen and proceed to add him. And here it is added. And it is also online. So, this is what... Oh, there is an invitation from Fred Anderson. He asks where to have dinner tonight. Well, I can simply click on it and go... anywhere. Anywhere you want. And... Too expensive for me here. What do you think of Britney Spears' new place, Naila? Just opened. So, now...

We have some problems here. Now, Fred can send me a message, which is quite interesting. If we are still online here. Ok, here it is with another chat. What do you think of Tribeca Grill, Robert De Niro's place? And it is good. Here is the menu. Oh, we are going offline. Well, what I will do is press... He can actually send me an URL in a message. I click on it and I will go to the browser to get it. He sent me the menu of Tribeca Grill, so I can see how it is here. I am vegetarian, so I can see if there is vegetarian food here. Very, very simple. Now, I can also send him some things.

I go back online here. Let's say that... I want to send him... I want to send him... a... a... a map. How do we get to Tribeca? No, it's actually Phil, who wants to join us. Will you come to dinner? Do you want to join us? Oh, yes. Oh, I didn't receive a message. Well, I'll send you a map. So, I go to the section here, and I know I have the Tribeca Grill in my section. T-R-I... Tribeca Grill here. And I can go to their address and I can go look for a map. Advertising is gone. And so, I have a MapQuest map. Now, how do I send it to Phil? It's not in my friends list. Sorry for this. It's not in my friends list.

So, what do I do? I go up here and I create a friends list. Now, he's there on a PowerBook with AirPort. Has he already found it? So, I have Phil in my friends list. Whoever is in the parishes, using AirPort on the local network where I am, will appear. And how do I transfer a file to Phil? With iChat, all I have to do is drag a file from MapQuest to Phil. And here it is, he's transferring that file to Phil. It's that simple. How did he do it? How is it from the recipient side here? Let's go here later. Phil sent me a message. And... Okay. Where? Okay.

Great. The file is coming from Phil. I just save it. He'll put it on the desktop for me. Double click. And it's that simple to transfer files with this. It's really, really simple. So, here it is. This is iChat. And we think it's the best instant messaging experience in the world right now. So, Rendezvous. A completely new mail client. iChat. A new section, recognition. Integrated graphing. Integrated QuickTime 6. Much better universal access. A completely new finder. Not a completely new finder. A noticeably improved finder. Sherlock 3, completely new. And Rendezvous, an extraordinarily exciting technology.

The first three are about communication with people. The three centers are integrated base technologies in the operating system, accessible from any application. And the last three are about finding things, files, information on the Internet, and other devices automatically. And all this is integrated in Mac OS X Jaguar. Mac OS Jaguar will cost 129 dollars. It's less than a dollar for each main feature in it. And it will be on the shelves in advance. We said we would have delivered Jaguar before the end of this quarter, at the end of the summer. You know that people don't know the story. They interpret it as September 32. Jaguar will be on the shelves of stores on August 24, about five weeks from now.

We are in advance, which is a rarity in software. And it's really a good thing. Here's how the package looks like. Now, if you buy a Mac before August 24, what do you do? Well, we have our update program on every Mac that we ship from now on, that you buy. And you have $19.99 and we send you a copy of Jaguar on shipping and management costs. So Mac OS Jaguar, the next big release of Mac OS X, we are really proud of it. And we think it's the most innovative release we've had in a long time. And what it does is prove the concept of Mac OS X. We said that people would have loved it. Mac OS X would have been our users, our developers, but who would have benefited the most would have been us, because we could have innovated faster. And if you look at the innovation in Jaguar that we have made in the last nine months, since we released 10.1, it's stunning.

It's simply stunning. So I encourage you to take a look at it. Now let's move on to the iTools. iTools extend your digital life. With email, mac.com, iDisk, which is the easiest and best Internet archiving space to use, and Homepage, our hosting web service, we have integrated it with a button for photos, so you can create shared photo pages and we will host it on the web for you. Literally a single button. And how did it go? iTools went very well. We doubled the number of subscribers in the last year, going from 1.2 million to 2.2 million members. And it's fantastic. So these are the iTools. But the world is changing. The external conditions have changed a lot. For a while, you could get free services from Yahoo, free email from Hotmail, free Internet space from iDrive, which was the biggest, and from many other online archiving companies.

And all that has disappeared. Yahoo now makes you pay serious fees for everything. If you want the email pop, you pay $30 a year just for the email. The same goes for Hotmail. You can't even get the email pop for free anymore. iDrive doesn't owe you anything. They failed, just like all the other Internet archiving companies. The world has really changed, and we should reflect on that too. So, starting from September 30th, iTools, as we know them, will disappear, and we'll replace them with something we call Mac. Where does this name come from? Well, Microsoft has Dontenet. And they talk about all these Internet services, which is exactly what iTools have been doing since the beginning.

And we thought, you know, if we get on this boat, it's exactly what we're doing. We're really offering something concrete. We really know what it means. So we'll call it Mac. Mac. Here's where we start. And as you'll see, over time, we'll add more and more features. iMac, Mac.com, iMap, Pop and Webmail. We have a fantastic Client Webmail. So, from any computer in the world, you can access your post on Mac.com. Then, we'll go from 25 megabytes to 100 megabytes. We've also made it very fast. It's fast on everything, but it's extremely fast on Jaguar.

And we've added password protection, so you can have folders only accessible to the people you want. Obviously, we keep our web hosting and our photo hosting with just one click. We're adding a backup software. We've written a great backup software that analyzes and suggests everything you might want to save, allowing you to do it on your iDisc, CD or DVD. Even if Macs have a number of viruses of different orders of magnitude lower than PCs, we've added an antivirus software by McAfee that detects over 60,000 viruses and is constantly updated. This is the first version for Mac. If you had to buy these tools separately, they would cost...

We offer them in a single package, a single product, with an annual subscription of $99. And for all iTunes subscribers, starting from last night, there's a special offer for the first year at $49. And we'll keep adding new features at the same price. And I think you'll really appreciate what we'll do over time. So it's available today. You can go to our website. We'll have physical boxes in stores in a few weeks. You can extend your digital life with Mac. What's next? Something really nice. I'd like to present a new app called iCloud. iCloud, if you use a Mac to manage your tasks, is a hand from heaven.

We've created what I think is the best calendar I've ever seen on a computer. We started from the assumption that modern life fills multiple calendars. You can no longer manage your life on a single calendar. And to program your life, you have to be able to see all the calendars that make it up. So iCloud tells you, OK, you have a work calendar, a personal one, one for your children, I have a Macworld calendar, and it allows you to see them individually or all together. This is iCloud. It's a single window app, just like iTunes, iMovie and iPhoto. Very easy to use. Click and say, I want to see my work calendar. And here it is.

But I can also say, let's see my personal calendar. And I can see the overlaps. See the two conflicts right there? I see them clearly like daylight. Let's see what my children are doing. And let's take a look at the Macworld calendar too. Because these are the calendars that make up my life. Now, iCloud is the first calendar program created in the post-Internet era. So we thought, why not be able to share calendars on the Internet? What would happen if we could? Well, we can do it. We have adopted a model of publication and subscription with automatic update when the source provides changes. So to publish, I can take a calendar, like my work calendar, and say I want to publish it with a menu command.

I get a panel here and I can publish the changes automatically by clicking on a box and pressing a button. This will automatically upload my calendar to a chosen web server. Or, if you are a blogger... will host it on Mac, so the first new Mac feature available already today is the iCal hosting. We will host your calendars for you on Mac, so with a single button you can publish your calendar and you will receive a confirmation. You can send an email to other people to notify them or go to view the page. When you go to view the page or when someone else views it, this is what they see. They see your calendar on a web page, really beautiful, from any computer in any part of the world. We thought it was fantastic, but not enough, because you can't see this calendar if it's not mine and I want to consult it. I can't see it with my other calendars.

I can't see if these events are in conflict with those of my calendar, so we integrated it to the subscription. You can go to any calendar. Let's say I receive an email that says, here's Yankee's program while you're in New York. I click on that URL and I instantly get this panel that asks me if I want to sign up to this calendar, how much time do I want to update? Every day, every hour, every 15 minutes, every week. I will choose every day. And when I press this button, the calendar is added to mine and it will check once a day if it has been updated. And here's what it would look like if I activated it. And now I can see that calendar together with the rest of my calendars. It makes sense. So let me show it to you. So this is iCalc right here. I opened my work calendar. It's very easy to add events here. I could simply drag an event here. I could say that I want to take that event and make it an event that repeats itself weekly on Monday, Wednesday and Friday.

And simply plan it like this or delete it. I can move things very easily, change schedules, move days, whatever I want. Very, very simple. I can add my personal calendar here and notice that I have some overlaps here and I can simply decide which calendar is my plan. And I can solve the overlaps like this or I can live with them and manage them as we do every day. I can add the calendar of the guys and again that of the Macworld. I can look for anything and find every event very quickly with these calendars. But let me show you how to publish a calendar. Let's take this calendar here.

All I do is go to the calendar menu and click on Publish. And this menu appears. I want to publish my calendar. I want to publish the changes automatically. So every time I make a change, what is on the web server will be updated, I will publish it on Domac and all I have to do is press a button here. And boom! My calendar has been published and I can send an email to colleagues or friends or I can visit that page right now with a browser. And this is the calendar page on the browser and I can watch it every day, right here. Here if I just want to watch a day, a week, a month, right. Everything I want, directly from a web page, from any computer in the world. So this is my published calendar. But now, what happens if I want to sign up for a calendar?

As you know, my life goes on here. Let me enter the email and someone sends me an email about the summer school and I will have to go and look for it. Here is the summer school program. So here is the summer school program of your child's elementary school. And all I have to do is click on this link. I get this panel that says sign up for this calendar. Do you want to update it? Yes, I would like to update it. You know, maybe every day is fine. And when I press this button, it adds this calendar which is the Yankees program to my calendar and it will check every day if it has been updated. And it's that simple. I can even get calendars via web.

Do you want to go to the Yankees game? Here is the program. I click on this. I get one of these things. And again, boom! And here are the Yankees. Very, very simple, isn't it? And this is your life with all your calendars. Now you can see everything and manage everything much more easily with iCal. So this is iCal. Modern life requires multiple calendars. You need a way to see everyone if you want to manage your life. And this is the purpose of iCal. Share calendars via internet with a button to publish, a button to subscribe allowing you to add calendars.

You can keep things simple or complicated as you want. iCal works on Mac OS X Jaguar. We will distribute it this September. It will be a free download on apple.com. So take a look. And this is iCal. Well, now I would like to talk for a few minutes about the Digital Hub. As you know, the Digital Hub is our fundamental strategy in Apple. We announced it 18 months ago. We believe that the Personal Computer will be the center or Digital Hub of our new digital lifestyle. We have all these fantastic digital devices in our lives. And having a Mac at the center of them increases the value drastically.

And it increases the value drastically because we have written some incredible applications like iMovie, iTunes, DVD and iPhoto. And when you take these applications and combine them with the new technologies the results are amazing. And I think that most of you know what I'm talking about. This has been an incredibly successful strategy for us. There is nothing like it in the Windows world. Let me talk for a minute about iPhoto. iPhoto is an amazing application. We introduced it 6 months ago. It is the equivalent of your shoe box for digital photography. It imports photos from your camera without any problem. It allows you to modify them in any way you want. It allows you to cut them. It allows you to print on your printers.

But its real value is that it keeps your photographs safe. It is the digital shoe box. iPhoto allows you to organize them, find things very quickly and share them in ways that we could not do before. Like this. We can print. We can order online prints. Fantastic presentations. A page to create a web page of our photos and host it on Mac. And you can also, for $29.99, have a book with a hard cover with your photos inside. It is truly amazing. And so I am happy to say that in the first 6 months we have distributed over 4 million copies of iPhoto. This has been one of our most popular applications ever. So, now I would like to focus on iTunes. We have two iTunes available today.

It has been an incredibly successful application for us too. In fact, iTunes and iPod together have contributed to make Apple the first IT company in the world to win a Grammy last February. And we are really proud of it. Since iTunes 2 was announced 18 months ago, we have distributed over 14 million copies. Really popular. So, what's next? iTunes 3. Today we launch the next major iTunes revision called iTunes 3. What's new? It has some fantastic new features. The first are some new ways to describe our music.

Now we can evaluate our music from 0 to 5 stars. And we have the count of plays. So, every time you finish listening to a song, the count of plays automatically increases. You can see how many times each song is played. And also the evaluation is really nice. You can simply take a song, scroll it up, down, down, and evaluate it from 5 stars. It's really fantastic. We have also added, in addition to crossfading, we already have a function called audio control, which, once activated, makes sure that all your songs are played at the same volume level, which is really nice. We have also added support for audible.com. We have received many requests in May. If you want to buy content from audible.com, whether it's books or these interviews, Robin Williams, who are fantastic, I highly recommend them, on audible.com.

To listen to them without interruptions, we even keep track of the bookmark. So if you stop and leave, you can pick up exactly where you left off. Now, all these features together would make a great update to iTunes, but I kept the strong piece for the end. But what's new? It's in the sources column. If you look, I have my blue playlists right there. Music from the 60s, the most voted, most recently played, the 25 most played. What are they? They are something completely new. They are playlists in which you do not know how to insert music. These playlists are called smart playlists. These playlists insert music by themselves and configure them using rules. So let's talk about it. Let's go to my 25 most played.

I want a playlist. I want a playlist. which always contains my 25 most played songs and every time I play a new song and it goes into the Top 25 I want that playlist to be updated automatically and it always reflects the 25 songs I have heard How do I do it? With a simple rule I say I want 25 songs selected based on the most listened I have a playlist with my 25 most listened songs I can also make things more complicated I go to Advanced and I can say I want a playlist with music from 1999 So music from the 90s with a number of reproductions of at least 20 times that I have evaluated with 4 or 5 stars I take all that music I choose 50 songs randomly and I put them in this playlist It's fantastic I can create a playlist that says I want a gigabyte of songs that I have never listened to so I can put them on my iPod and listen to them on the train Right?

Stuff like that Smart playlist So let me show you It's fantastic I go out of mail Hi I launch iTunes 3 Very well So this iTunes 3 It seems the same Easy to use as always And you know I can choose any song Play it as always Now let me do it Let me find a song Uh, here it is Just let me drag Let me find one that has a count of reproductions of the same number It has a count of reproductions of the same number It has a count of reproductions of the same number And I will drag the song at the end so we don't have to listen to it And when I finish listening to the song You will see this count of reproductions It will automatically increase to 1 while the next song passes I can also evaluate this song I can say, you know, how many stars I want to give it From 0 to 5 Let's say we give 4 stars to the song And now I have evaluated it with 4 stars I can order my songs for evaluation And look at the ones I think are the best I can order them for count or reproduction, whatever I want Very very simple So now Let me create an intelligent playlist I will create a playlist here Intelligent playlist And I will say I love Bob Dylan So I will say that the artist contains Dylan I can insert all the artists I want, but I like Bob Dylan This is now a playlist with every Dylan song I own And if I add new ones, they will be automatically added to this playlist I can say, well, it's great, but I want to improve that playlist Uh, I want to limit it to 10 songs randomly selected And so now I have 10 songs randomly selected

In fact, if I delete one, if I say I don't like it, it will immediately insert another one Because it must have 10 songs randomly selected I keep replacing it Ok, I can I can even go and say, well, take this playlist and Step forward It will keep everything I typed And it will say, ok, I want another one where it says My rating is Let's say, greater than 3 stars L So I want Dylan songs with 4 or 5 stars Randomly selected And that's what I'll get So let me show you another one I can go to the music of the 60s And this is all my music from the 60s I have Hard Day's Night here, which is not here Uh, right now And I can simply drag Hard Day's Night into my library And what you will see is that It will be added immediately to my smart music playlist From the 60s because It has Hard Day's Night from the 60s And again I will create a last smart playlist for you here I will say, I want to create a smart playlist Advanced Android Where I say I want to limit it to Uh, 500 And instead of songs I have gigabytes, megabytes, hours, minutes, whatever I want 500 megabytes of songs Um Where my Um is actually I have to do it in advanced 500 megabytes of songs Where No, I have to do it up here, I'm afraid The number of plays It's 0, 500 megabytes randomly selected

And this will give me a playlist of 500 megabytes with Songs That I have never listened to And I will listen to them on my iPod Here it is It's so easy to create smart playlists It's very, very simple And this is a preview of iTunes 3 So, very easy to use As always, you can evaluate your songs You have the automatic list of songs There are also a lot of other new fields The most important thing is the smart playlist I think it will really change the way we listen to music We have support for Audible.com Really a wonderful product It only works on Mac OS X It's a free download on Apple.com starting today So, this is iTunes 3 What would iTunes be without iPod?

Let's talk about iPod iPod has been a great success for us And today We will make it even better We have the 5 gigabyte iPod 1000 songs in the pocket Sold at 399 dollars Today it costs 299 dollars We want to make it accessible to a greater number of people The 10 gigabyte iPod 2000 songs in the pocket 499 dollars Today it costs 399 dollars But for the 10 gigabyte iPod there is more Because We made it even thinner This is the 5 gigabyte model We made it about 10% thinner Which matters a lot when you carry it in your pocket And We switched to a new solid state scroll wheel As you know, for those who have an iPod The wheel is one of the most beautiful features It allows you to navigate super fast and very easy We switched to a solid state version Without moving parts that look like glass It's fantastic And it's on 10 gigabyte iPods We also added a small door To protect the Firewire This was requested by many We also added a remote control Just connect it You can connect any headphones to this Volume, play, pause, back and forth Directly on the remote control Very simple And we also add a case This was also highly requested So the case with the belt clip You simply insert your iPod with the remote control It's really really beautiful And all this is included in the new 10 gigabyte iPod

But we didn't stop here Because today we present a 20 gigabyte iPod 4,000 songs in your pocket Includes case, remote control, scroll wheel, solid state, etc. 499 dollars So now we have 3 iPod models We have a 5 gigabyte, 299 dollars A 10 gigabyte, 399 dollars And a 20 gigabyte, 499 dollars 1,000, 2,000 or 4,000 songs in your pocket We also have a new software Even better We added some really great features in the software In addition to being able to browse music for artist, album or song We added genre and composer Our classic music customers said I want to find Bach, not the executor And so we added the composer And I think it's definitely better Play count The count of your plays will be automatically downloaded on your iPod And the counts of your iPod plays Will then be uploaded on iTunes Updating the current counts So every time you listen to something on the iPod It is also recorded in the iTunes counts We download the smart playlists on the iPod The iPod has sound control So you can play all the songs at the same volume if you want And supports Audible.com With two-way bookmarks So you can listen to something on iTunes When you record on the iPod, it starts exactly where you stopped You stop, you sync with iTunes And you record exactly where you left on the iPod Again on iTunes We also have a new menu structure for the iPod

Let me show you with a demo This is our iPod And of course we have the playlists as always We can view our music through the playlists But we have this new menu called Layout And that's how you can lay out your music You can lay it out for artist Here you get a list of all your artists You can lay it out for album Here you get a list of all your albums You can lay it out for songs, of course An alphabetical list of songs But the two new things are the genres We have all the different musical genres With which you can lay out your music Including spoken here And composers So you can lay them out for composers, as you prefer You know, you go into a composer You choose a song And you lay it out for a composer So, this is Sfoglia.

Good, we added something new to the iPod, called Extra. Let's find out what's inside. Good, contacts. We've already seen the contacts before, and we can have our contacts on the iPod. So, I can say, you know, let's take Fred Henderson here. And here are all Fred's contacts. Here's Obi. Here are Obi's contacts here, right on my iPod. He needs a list of contacts with me, I don't have to bring any other device. But here's a novelty. Calendars. You can have a calendar on your iPod. In fact, you can have all the calendars you want. From iCal. And so you can drag any standard calendar from iCal. Let's take a look at everyone. And here's how it looks. And the clickable gear comes in very handy here, because look here.

I can simply scroll through the months. Let me go back to today. And I can go to today and see all the things I have to do. If I want to take a closer look at one of these, I can simply go in here and look. So, now we have the calendars on the iPod, together with the contacts. And of course we have a clock, because when you have a calendar, you have to know what day it is. And so we've added a clock here, and we've made the game very accessible. So if you want to play, you don't have to look for it anymore. This is the new software for iPods, and it's really beautiful. I encourage you to take a look at it. Genres, composers, contacts, calendars.

We have three iPods starting at $299. They'll be in stores at the beginning of August. The boxes are like this. And in addition to this, we'll sell accessories for the current owners of iPods at $39. One of them. So if you want to buy a case, a pair of headphones or a remote control, you can get them for $39. So here's the new iPod. In three different models. But there's another little thing. Charles Haddad of Business Week recently hypothesized that if the iPod worked with PCs, it could become a horse of Khan, who enters the fortress of Windows and conquers the unbreakable. PC fans, in other words, it could show them how much it could be really beautiful.

We think so. And so today we present the iPods for Windows. Applause We collaborated with one of the most popular music readers on Windows, MusicMatch, to succeed. We worked with them and made the iPod automatically sync with their software, MusicMatch. And yes, it's not iTunes, but it's better than anything else on the Windows side. So we have automatic synchronization. We will sell the same three models at the same price for Windows. We also include a 6 to 4-pin FireWire connector for Windows machines, because that's usually what they have. These Windows models will be in stores by the end of August because we want to give priority to Mac customers.

And this is the new iPod line. Applause Now we will do something really different. I want to present what I consider a revolutionary application. And I think this app will change a lot of things. We will look at this app as at the beginning of something really interesting and new. This app is called Sync. The purpose of Sync is to synchronize your digital life. Now we have the best section in the world. Now we have the best calendar in the world.

And when you are on your Mac, life will be fantastic. But what happens when you are not on your Mac? What you want to do is bring these things with you, so you have this information at hand even when you are not on your Mac. So, what is the most popular device in the world? It's the cell phone. And there is a new generation of cell phones that is very different. They are no longer your father's cell phones. They have GPS. They are always connected to the data. They have colored screens. They have integrated organizers. They have columns and calendars that only wait for data. They work with an open standard called SyncML and we joined this group.

It's a good standard. They have integrated Bluetooth. So this is a whole new generation of cell phones. And they synchronize. And we think it's so beautiful that we want to add it to the digital app. This is the most interesting device from the digital camera that we added in January. So we will make room and add this new generation of cell phones to our digital app. Now, since we are here, we can also take the palm and ... And you have seen calendars and contacts on the iPod. Wouldn't it be great if they automatically synchronized every time you connected the iPod? Just like music. So we also add the iPod here. Now we have three devices with which we want to synchronize.

Calendars and columns. But the most popular of these, of course, is the phone. And someone says, I don't understand. Why should I synchronize my phone with the computer? Well, because you can insert data on a large screen and with a standard size keyboard. If you ever tried to insert a hundred numbers in this little phone, you would go crazy. In this way you can do it as you insert most of your data. Even more, have you ever lost a phone? Or have you just lost your life? Are all your contacts on that thing? Have you disappeared? Well, if you lose the phone in this way, you don't lose your life. Because all your data is safe on the computer. And you still have it. The third thing is that we are going to buy a new phone. Instead of using hours to insert the data, just synchronize them and load them in a few seconds.

These are three of the many reasons why to synchronize the phone with the computer. We want to synchronize all three of these devices. And that's exactly what ENC does. What it does, it shows you all the connected devices. Firewire for the iPod, USB for the Palm, Bluetooth, Wireless for cell phones, anything. Regardless of how they are connected, they appear and you can examine them one by one. Set the iPod, I want to synchronize all contacts. You can only choose certain groups. Synchronize all calendars and synchronize automatically every time it is connected. This is how it is configured. The phone, the same thing. Which contacts, which calendars. And you know, some phone memories are not that big.

You can decide how far in the future you want your calendar to arrive. Here it is. And when you want to synchronize, you can synchronize them all individually or all together by pressing a single button. Here it is. They are all synchronizing. It takes less than a minute and they are synchronized. And it's really, really fantastic. And I'd like to show you. So, I have iSync here. And again, the first thing I would like to say is that Bluetooth has arrived. And we are automatically detecting the phones with Bluetooth by inserting them here in synchronization. And I can go ahead and configure things. As I said, I can choose certain contacts to synchronize or all certain calendars or just some.

And I can say, yes, it synchronizes with my iPod every time I connect it. And I can do the same thing with the phone. More or less the same thing. And how far I want to go with my calendar. And... What do I have here? Let's put the phone in picture-in-picture mode. Let's proceed with the opening of the phone. Okay, I have a phone right here. And this is a new phone from Zecca. I activated Bluetooth, so Bluetooth has been recognized. But as you can see, the section is empty on this phone, right? And it asked me, do you want to load the numbers from a SIM card? I don't have a SIM card anyway, so I'll say no. And this phone works on the Singular network. Singular covers about 30% of the country now, including New York City and the entire western coast, operating on a GPS network.

It's fantastic. So what I'm going to do is just synchronize with the phone. And I'll insert all my contacts from the section in the phone. So all I do is just press this button. And now, oops. I'm synchronizing with the phone. And you can see the synchronization right there. I'm transferring all my columns to the calendars. And now what I'm going to do is see if it worked. I'll go down to my column. Let's say I choose Abby.

I press a button. And let's see if it's called Obby. I have Abby here with a microphone on her cell phone. Let's hope she squeaks. And let's see if it works. Let's see if it works. And let's see if it works. Let's hope she squeaks. Is that your acoustic signal? That's Obby's signal. So, let's think that this is the beginning of something very, very big. We call it Mac to Mobile, right? You want your Mac to synchronize bi-directionally, without interruptions, with all your mobile devices.

And that's what we're doing. And again, this is the beginning of something really big with a new era of cell phones. And let's think that the cell phone that joins the digital lab, synchronizing with the Mac, will be something really, really good. One of the leading companies in these new phones is Sony Ericsson. It was formed by a joint venture between Sony and Ericsson and they are becoming very, very strong. And I am very, very proud to have here today Mr. Harasan, the president of Sony Ericsson. And I would like to welcome him to Macworld for the first time. Thank you. Good morning, ladies and gentlemen. And thank you very much, Steve, for inviting me to this exciting Macworld here today.

You will remember that when we spoke for the first time about the extension of Apple's digital lab strategy to include cell phones, I was immediately convinced that it was a splendid opportunity. It is wonderful for me to see the best cell phone connect without problems to applications on the Macintosh. Today I believe that Apple can proudly claim to be the leader in easy connectivity to use between personal computers and cell phones. Our products complement each other extremely well. It is also fantastic to have Singular, one of my biggest customers, to support all this with a new high-speed network.

The first product by Sony Ericsson, the T68Ui, is one of the most powerful cell phones on the market today. In addition to the application that you have just seen in Steve's demo with the screen and the camera accessory, it was the first complete GSM solution in the world to take and send photos instantly to anyone, anywhere in the world. The absolute priority of Sony Ericsson and Apple is to ensure that our products work together in the most fluid way possible with a minimum configuration and very easy-to-use applications.

Both companies understand that open technological standards are essential to achieve this goal. We are pleased that Apple has adopted the Bluetooth and SyncML standards. Sony Ericsson is at the forefront in the development of both technologies and has introduced several products that support them. Today, many other manufacturers in a number of sectors are releasing Bluetooth products. In the PC sector, Apple has once again taken the initiative by integrating Bluetooth support in the operating system.

As you can see, I am very excited about the collaboration between Apple, Sony Ericsson and Shingular. Today, we have achieved an important goal. The dream of easy wireless connectivity between personal computers, mobile phones and networks is now a reality. This is the result of three companies that share the vision and passion for achieving goals. The demonstrations you have seen today are just the first example of what we will be able to do.

As the platforms become even more advanced, the range of applications and their impact will be even more impressive. This is just the beginning of a fascinating journey. Keep an eye on this space. Thank you very much for your commitment and your attention. You know, in a year, every phone will have these features, but Sony Ericsson is really in the lead at the moment and produces excellent products. And Yarasan is right. We are working very well with them and we are just at the beginning. We want to be able to synchronize certain photo albums with the phone, to have the images you want on the phone, etc.

It's just the beginning and it's very exciting. The third part of this equation, in addition to the Mac and the phone, is the network. And the networks are being re-equipped for the GPRS. The leading company is Shingular Wireless. And I am very happy to invite on stage Stephen Carter, CEO of Shingular Wireless, to his first MacWord to say a few words. Thank you, Steve. Well, I imagine it is somehow inevitable that a mobile telephony company that believes in the power of self-expression will one day have to meet a company that thinks differently. And certainly thank you, Steve, for the opportunity to be here today.

We are at the dawn of a new era, I believe, in wireless, not your father's wireless phones. A fantastic expression. I think that maybe I will plagiarize it a little in the future, but it is really the point where we are today. Wireless is no longer exclusively about voice. And why? Well, one of the fundamental things is that the networks are changing. We are investing billions of dollars in a new network that will provide a data capacity that is always active and faster. In fact, within the next year, the GPS will be further enhanced with something called Edge, which in theory can produce 470 kilobytes per second and in real working conditions, easily 150.

So we have networks that are changing. We have devices like this fantastic Sony Ericsson phone, the T68, the color screen, the icon, the incredible functionality. Inside it ... So, two points in our favor. But there is a third, and I call it the factor, who cares. And the factor, who cares, are the applications. In Singular, we have been managing a program for developers for a couple of years, I think. And the number of developers who come to work on applications has increased constantly. We now have almost 5,000 developers registered. But when Steve called and talked about this particular application, we were really excited.

We started to think that everyone was looking for the killer app. And I still found the killer app. I'm not sure this is the killer app, but it's definitely closer to many others we've seen before. And so we're really, really excited about this. The other thing that excited us a lot was the expression, open standards. Because I think we're in a position where wireless computing and cable are coming together, as it should be. But to allow it, we must have open standards and we applaud Apple and Sony Ericsson for embracing this concept. Looking ahead, there are so many applications that Bluetooth and other technologies can enable.

We are very excited about it. We think that synchronization of the heading, of the calendar, etc. is just one of the keys to allow people to change their lives in a mobile way. And at the end of the fair, I think that what will really sell all this is the ability of these companies to make simple what is complex. Something that we have tried to do at Singular and I know that it is at the center of your philosophy. And looking at the way Sony Ericsson is developing its user interfaces, it is certainly an absolute priority for them. So, once again, I thank you for the opportunity to be here today. Thank you all and buy.

Many phones, GPRS. Thank you very much. So, we are adding the phone to the digital hub. We think it will be a really important thing. There is another moment when you would really like to be able to synchronize things, and it is when… When do you have more than one computer, right? How many of us change something on the computer at work, go home and find out that it's not there? It's on the office computer, right? It happens to me very often. Wouldn't it be fantastic to be able to synchronize the column and the calendar between the various computers?

Well, this is another thing that we will add to Mac. We will add Mac to iSync. So, if you are a member of Mac, you will be able to synchronize your computer with our Internet servers. Every hour, every 15 minutes or daily. So you synchronize the computer before leaving the office. You synchronize the computer at home when you get home. Everything you have done during the day is on your car at home. You have more machines that will remain synchronized. And this will also be added for Mac members. So just press a button to synchronize everything you have, including your computers, for columns and calendars and who knows what else in the future.

So, home computers and synchronized work. So, from Mac to iSync. Gira su Jaguar. Sarà disponibile a settembre. Sarà un download gratuito su Apple.com. E spero che tutti voi abbiate la possibilità di provarlo. Quindi, a digitale. Abbiamo aggiunto il telefono, abbiamo aggiunto Palmare, abbiamo una bella storia qui. E ciò che rende questa storia davvero fantastica, ovviamente, sono le applicazioni che abbiamo scritto per supportarla.

Sono tutte state scritte in Apple. E ci sono alcune applicazioni incredibili, come iTunes 3. Eccezionale. Dovete provarlo. La migliore app di fotografia digitale al mondo. La migliore applicazione di montaggio videoconsumer al mondo. I DVD. Il modo migliore al mondo per creare DVD. iSync, un'applicazione rivoluzionaria, che ci aprirà le porte a tutta una nuova serie di utilizzi. E poi, applicazioni come iCal, il miglior calendario che abbiamo mai visto su un personal computer. Addressbook, il miglior database e applicazione per gestire i contatti che abbiamo mai visto. Mail, con il filtro per la posta indesiderata.

È la prima vera svolta che abbiamo visto in questo settore. iChat, la migliore messaggistica istantanea su qualsiasi personal computer. E Sherlock 3, l'inizio dei servizi internet per tutti noi. Tutte queste applicazioni sono in dotazione o gratuite. E non c'è nulla di simile sul fronte Windows. Ed è per questo che pensiamo che crescerà, e avrà ancora più forza, man mano che procederemo con queste incredibili nuove applicazioni. Quindi, grazie. Ma aspettate un momento.

C'è un'altra cosa di cui mi sono dimenticato. Si tratta dell'iMac. Volevo parlare dell'iMac solo per un minuto. L'iMac è stato davvero fantastico per noi. Credo che i clienti lo adorino. Per lo schermo piatto, i display ultranitidi, i velocissimi processori G4 e i SuperDrive. Potete masterizzare i vostri DVD, che funzionano nei lettori DVD domestici. E il suo design è svalorditivo, permettendo di orientare il display dove si desidera. E il riscontro che abbiamo ricevuto è stato fantastico. Walt Mossberg, un giornalista non facile da contentare, ha detto Il nuovo iMac a schermo piatto è il miglior PC desktop consumer sul mercato e costa meno di un PC Windows con le stesse specifiche l'ha detto il mese scorso.

Quindi siamo davvero soddisfatti dell'iMac. Ho alcuni dati interessanti da condividere con voi. Vendiamo tre modelli. Quello di flash alta ha un SuperDrive integrato. Masterizzate i vostri DVD. Come detto, sono molto lieto di riferire che la percentuale di tutti gli iMac venduti con un SuperDrive è del 50%. I clienti vogliono SuperDrive. È la cosa più richiesta che abbiamo nella linea iMac, nel senso di dati meno uno con SuperDrive. Si vede nelle statistiche di vendita. E quel modello viene venduto a $1,899. Da oggi abbasseremo il prezzo a $1,699 così da poter raggiungere ancora più persone. Ma questo non risolve la richiesta numero uno che abbiamo ricevuto per l'iMac. La richiesta principale riguarda un display più grande.

L'iMac ha un fantastico display da 15 pollici. Ma oggi introduciamo un modello con un display panoramico da 17 pollici. Andiamo a dargli un'occhiata. È stupendo. È davvero bellissimo. È gigantesco. E ancora puoi spostarlo dove vuoi anche mentre ruota. Abbiamo un display da 17 pollici qui. Quello è l'LCD da 17 pollici. Ha la stessa area visiva di un CRT da 19. Proprio sulla scrivania. Regolabile in qualsiasi angolazione davanti a te. È incredibile. E ha 1.440x900 pixel, ovvero il 64% di pixel in più rispetto all'iMac da 15 pollici.

Ora, tieni presente che un cinema display è solo 1.600x1024. Questo è quasi un cinema display proprio qui su questo iMac regolabile in qualsiasi angolazione. E naturalmente ha un formato cinematografico che i nostri clienti hanno imparato ad amare. È davvero meraviglioso ciò che puoi vedere con questo schermo più ampio. Abbiamo anche potenziato la grafica con NVIDIA GeForce 4. Quindi ha una grafica davvero veloce. E dunque, un LCD da 17 pollici, G4 da 800 megahertz, un quarto di gigabyte di memoria, 80 gigabyte di disco, NVIDIA GeForce 4 AMX e un SuperDrive. 1999. Applausi Li avremo nei negozi tra due settimane.

Vi invito caldamente a provarli. Sono davvero straordinari. Quindi questo è ciò che avevo per voi oggi. Per concludere vorrei solo fare due cose. Primo, vorrei ringraziare tutti nei nostri gruppi software, sia il gruppo di AB che quelli di SINA, per questo incredibile sistema operativo e le applicazioni che stiamo vedendo. Questi ragazzi hanno lavorato davvero davvero sodo nell'ultimo anno. Vorrei fare loro un applauso. Applausi E secondo, vorrei ringraziare tutte le persone del gruppo Hardware di John Rubenstein e del gruppo operativo di Tim Cook per il nuovo hardware, i nuovi iPod e i nuovi iMac che vedete qui oggi. Anche loro hanno lavorato giorno e notte.

Quindi grazie a voi. Applausi Ci troviamo in tempi molto difficili per tutta la nostra economia e in particolare per il nostro settore. I nostri concorrenti stanno licenziando migliaia di persone e c'è certamente motivo di disperarsi. Se credete che il personal computer sia fondamentalmente qualcosa per fare fogli di calcolo e laboratori di testi e un terminale HTML per internet e se pensate che sia solo questo, allora c'è motivo di disperarsi. Ma non è quello che pensiamo noi. Noi pensiamo in modo diverso. Crediamo che il personal computer stia vivendo una rapida evoluzione per diventare il centro delle nostre vite digitali e non siamo mai stati così entusiasti di tutto questo. Stiamo investendo e supereremo questa crisi innovando come dimostrano i prodotti che avete visto qui oggi e molti altri in arrivo.

E quando la situazione si capovolgerà ci troveremo in un'ottima posizione. Quindi continueremo a investire durante questo periodo perché vediamo un futuro più radioso che mai. Per il personal computer. Grazie mille.