Steve Jobs on Developers & Platforms
Jobs consistently said platforms matter when they make development faster and the user experience better. He tied Apple’s strategy to integrated hardware, software, and services, while pushing developers toward native apps, universal binaries, and tools that let them build once and ship across Apple’s ecosystem.
“Focus is about saying no.”
“The key here is to get to Xcode.”
“We believe we have a fantastic platform here for people to create amazing apps.”
1:45:26Steve Jobs on the iPhone: Apple reinvents the phone
1:11:10Steve Jobs on Focus and Product Strategy: WWDC Fireside Chat
1:29:49Steve Jobs on the Future of Computing: D5 with Bill Gates
1:32:36Steve Jobs on the iPad: A third category of device
1:12:54Steve Jobs on Operational Applications: Why NeXT Matters
1:52:47Steve Jobs on iPhone 4 and FaceTime: A bigger leap
1:23:45Steve Jobs on Leopard and iPhone Web Apps
55:15Steve Jobs on The Future of Computing: Design Meets Society
1:45:29Steve Jobs on Apple's Turnaround: The Hierarchy of Skepticism
1:24:42Steve Jobs on Leopard Preview: Time Machine and Spaces
1:40:28Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac
35:07Steve Jobs on NeXTSTEP 3.0: A full software demo
1:43:34Steve Jobs on the iPhone 3G: Faster, cheaper, wider
1:24:21Steve Jobs on the iPod Touch: Music, Web, and Wi-Fi
1:34:38Steve Jobs on Intel Macs: The Mac Transition Begins
1:27:45Steve Jobs on iPods and iTunes: Ping, Nano, Touch
1:58:24Steve Jobs on iCloud: Syncing Your Content Everywhere
1:00:39Steve Jobs on Intel Transition: Mac moves to Intel
1:55:46Steve Jobs on Mac OS X Tiger: Spotlight, Dashboard, and more
1:13:05Steve Jobs on iPod and Podcasting: Why Pocket Devices Compromise
18:49Steve Jobs on Marketing Strategy: Targeting the Professional Market
1:48:46Steve Jobs on Mac OS X Jaguar: The next big release
2:00:14Steve Jobs on Innovation: Safari, iLife, and PowerBook
4:08Steve Jobs on Wi-Fi Interference: Turn Off Your Laptops
0:58Steve Jobs on Macintosh Software: Bill Gates Joins the Bit
18:44Steve Jobs on NeXTSTEP: A New Platform for the 1990s
1:09Steve Jobs on Apps Over Search
56:17Steve Jobs on iPod and iTunes: New Products and Movies
1:30:26Steve Jobs on the Mac: Back to the Mac
31:27Steve Jobs on the Web: Dynamic Pages and the Future
21:20Steve Jobs on Interpersonal Computing: The Next Revolution
2:09:54Steve Jobs on Mac OS X Progress: 10.1 and Developer Apps
52:37Steve Jobs on Personal Computing: The Bicycle of the Mind
2:05:51Steve Jobs on the Power Mac G5: fastest personal computer
1:04:29Steve Jobs on iPod and iTunes: Let’s Rock
1:18:22Steve Jobs on the iPhone SDK and App Store
1:40:41Steve Jobs on Tiger: Spotlight and the 30-Inch Display
34:19Steve Jobs on Interpersonal Computing: NeXT demo
1:18:49Steve Jobs on iTunes for Windows: the next generation music store
4:26Steve Jobs on the iMac: Making Great Computers Easy
1:06:55Steve Jobs on the iTunes Music Store: Buy, mix, listen
1:29:12Steve Jobs on Mac OS Strategy: Apple’s Roadmap
59:57Steve Jobs on iPhone OS 4: Multitasking, Folders, and iAd
1:51:08Steve Jobs on Mac OS X Strategy: WWDC Update
1:43:13Steve Jobs on Mac OS X: Aqua and the Digital Hub
12:01Steve Jobs on Interface Builder: Building Apps Visually
1:36:46Steve Jobs on Macintosh Introduction: The computer for the rest of us
4:40Steve Jobs on iPhone 3G for Business
1:50:03Steve Jobs on Mac OS X Jaguar: 150 New Features
1:36:56Steve Jobs on Xserve: Apple Enters the Server Market
1:32:16Steve Jobs on Mac OS X 10.1: The mainstream release
0:47Steve Jobs on Mathematica: Happy 10th Anniversary
1:18:27Steve Jobs on NeXTSTEP on Intel: the software-only pivot
1:52:21Steve Jobs on NextStep 3.0: The networked future
32:38Steve Jobs on WebObjects: Turning the Web Dynamic
29:31Steve Jobs on Dynamic Web Applications: Act 2 of the Web
32:59Steve Jobs on WebObjects and Dynamic Web Services
44:26Steve Jobs on Apple’s Return to NeXT: Rhapsody and the Future
4:00Steve Jobs on the iMac Launch: Making Enough Computers
1:21:57Steve Jobs on Mac OS X: The Next Macintosh System
50:02Steve Jobs on OpenStep and WebObjects
1:31:26Steve Jobs on Jaguar and the Digital Hub
17:42Steve Jobs on Mac OS 8.5: Sherlock, Speed, and Scriptability
43:43Steve Jobs on the App Store: 30 Days In
5:35Steve Jobs on Apple Operating System Strategy
0:59Steve Jobs on iPhone Apps: A Muslim Community Idea
1:14Steve Jobs on Apple's Differentiation: Why Apple Must Exist
1:32:09Steve Jobs on Apple's Future: Rhapsody and the Yellow Box
1:24:02Steve Jobs on Mac OS X for Publishing: Jaguar for creatives
3:33Steve Jobs on Digital Librarian: Search the world in minutes
35:17Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials
9:00Steve Jobs on the App Store: How Apps Reach Every iPhone User
0:38Steve Jobs on Customer Message: Serving users and developers
1:45Steve Jobs on Motorola iTunes Phone: Music on the Go
2:04Steve Jobs on Fax and OCR: From fax to editable text
6:03Steve Jobs on iMac and Market Share: Aggressive Growth
3:47Steve Jobs on Touch Interfaces: Hardware Wrapped in Software
1:02Steve Jobs on the Macintosh Office: People Before Mainframes
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