Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials

next community So I thought I would do something pretty cool for you all as you know I've got some very unique and rare next stuff including CDs and VCR recordings That I don't think anybody else on the planet really has at this point in time and a lot of the stuff came from original Xnexters including Rich Page the vice president of engineering and Gary Bradford estate He would do all the presentations Setups for Steve Jobs and I recently put one of the Steve Jobs demoing Next step 3.1 on Intel and so I was going through some of my archives and As I say I'm turning more of the stuff into ISOs and trying to share it with the next community And I think we're getting a lot more people joining in. I'm hoping that I'm Entertaining I'm relatively new to Creating these YouTube Videos I'm trying to get better at it and the screen recordings helping quite a bit so without further ado I Have

This evening a an original next sales tools CD and This was from Rich Page, I believe So this is what the marketing and sales next sales reps would get and so For an example, I'm just going to kind of go through it. Let's start with the readme So this kind of says the CD-ROM is confidential may not be distributed to customers resellers or companies Please please take care to keep the CD-ROM and information on it confidential as It is 35 years later. I think the trails probably gone cold and I've waited a little bit to just make sure this was okay I Know quite a bit of the people that are on here, you know I'm actually friends with them to this day so Here's the sales tools and it kind of goes through and we can look we'll take a look at what apps they would use there's a list of apps and demo apps and then there's I could go kind of through what the registered developer and consultant Packages look like and you know what they would give you is a contract And I've been on the the other side of receiving the contracts and everything else

And I think I'm one of the last guys still authorized to continue to maintain and support distribute next step and open step To help maintain the hardware for hobbyists as well as a few Corporate Customers that are believe it or not still using next step to this day if it isn't broke don't fix it I've even gone to Apple and said you guys ought to really buy these guys and the software or at least port it over and Their response was well, it would take a woman a comma and a whole lot of zeros And they were more than happy to have me do this support because as you can imagine all these years later there's been several incarnations of Employees at Apple and I have Been fortunate that I've been you know a lot of the people that I've worked with all along are now very senior at Apple Which is kind of neat and a lot of them have retired So this is kind of fun, I'm sure when they see this they'll get a kick out of it, too So it goes through and it talks about the sales tools of the strategic marketing and So let's step through I'm just gonna kind of pick things that I found that were really interesting Let's start with say the demo apps that they would provide and We've seen a lot of these

neural solutions page chain paper out as book for space wet paint so these would all start a demo mode for them and As far as local apps It's kind of neat because a lot of these are actual working apps That I do not did not have the ability to have fully functioning So we have app soft draw Backspace which is a really neat screensaver and for fun. I wanted to show you what's going on with backspace Because there are some very interesting Modules that I have not seen before this would be one of them, right and So I'm hoping that we can bring up some more here if we go into the backspace directory And if it'll be Kind enough to let me click through and find the rest of them. That would be great So why don't I try and shut this down real quick?

Click to open and hopefully it'll open the whole app for me And let's see if we've got do screensaver. It should bring up a bunch of different ones And of course, this is the way things are gonna go here So I'm gonna just kind of click through because there's a lot of really neat ones now the screensaver was actually invented on next and what the guys wanted to do is they were thinking about Star Trek of the the field of stars so if I do Let's just do Let's See if we do a screensaver I wanted to open just in a little window and there should be a way to do this I Was just doing it. So Let's try normal, maybe Okay, door will let me just run through these real quick without having to jump back and forth The analog clock there's battle I don't think I've seen that one before I have seen this one I Think I've seen boy space I've seen digital clock Fading image This might be a new one because it lets me just add images So on my master I saw I'm gonna be able to add a lot more modules, which is kind of fun Fireworks This is the first time I've seen it working Okay, there's a way that you can compile it and I hadn't been able to get it working. So it's nice to have a working module

Flexi cubes kind of fun. I haven't seen this one before Fly Life Lizards cool. I haven't seen this one before either Lorenz cross And rotate I'm sure that a lot of you out there have run next step all these years and have not seen a lot of these and I think these may have been just available to To employees it next the Martin view. Well, this one's amazing. I really like it. I really hope that I'm getting Audio I'm trying a different setup for my microphone I hope I sound better and like I'm not talking in a tin can this evening and I hope it does not cut out Message this one's kind of neat. I haven't seen this one before so I could add in a message Movie show would let you play actual movie clips. Haven't seen that one And then multi lets you pick a bunch of different ones Oh Nico is the cat. That's kind of cool Let's see if he wakes up and crawls across the screen This is like my cat Bella as soon as I say her name. She's probably gonna wake up and come over here and meow Come on, Nico. Wake up, buddy. There we go Then he's gonna fall asleep again, we've got patchwork

Planet I like this one, too It's Polyhedron some of these make me kind of Dizzy, but they are running pretty quick here on a previous quicks Slideshow so it lets you pick your own slides, which is kind of neat Sliding image so you have an image just bouncing around snakes And this is what the uh, the very first screensaver looked like right? This was uh invented because they like star trek And they didn't want to get screen bird and then they came up with space, too Here's spheres, I like this one too and that's probably done with render bed Ooh, that one's cool spin Swarm Tan circle teapot. I'm just going to wing through these Verona Wandering polygon That one's cool too, I haven't seen that one for sure and this one which I really like World space Okay, so that's it for that so let's move on and we'll take a look at some of the other apps here

So you've got chartsmith and concurrence and create and I won't go through them individually right now because it's a little late here But there is a complete Mathematica, there's lotus improv Mesa Monster shelf which lets you add different apps. So these were what the next reps were actually using The pages app pencil me in which is a really neat way to keep track of customers and so forth See if I launch that You'll get an idea what pencil me it is and I still have some copies of this available for sale So it's a nice calendar and You can write in and you know Very advanced for the day and it'll actually give you a little notifications Uh, there's presentation builder Quest or rolodex, which I believe is like a rolodex app Which was pretty handy Seed And I believe that one bobs, but it lets you create your own seeds Taylor which is a postscript editor I would get a fax in and it would blow people's minds because I never would have to print it out I could go into taylor fill it out and fax it back And they would ask how did you do that?

because most of the time you put the fax out and Hand write things in there's word perfect World clock which lets you get several different clocks going at once Which is good for me because I have customers all over the world uh Right now right up right now is the original Kind of like word perfect app for next so Then there's a game and 3d reality 3d reality, I believe lets you create 3d shapes. I'll launch that real quick. We'll just run the demo here And I believe you can just drag these in And then it'll drop 3d shapes in here's the cube and so forth and then you can go and shade them in create little scenes and animations Uh, which was pretty cool for the day So i'm going to go ahead and click that out And I don't want to log out so i'm going to cancel Um So that's uh This next answers was pretty cool, too Okay so they had All the drivers and all of the answers that you'd ever want to Ask about next In fact, I found something that had Detailed information on practically every next app ever written which I thought was kind of cool Um

I'm gonna go here. So there's demo apps local library Jump through I haven't seen these either. So we've got next logos. Very cool. Um I wonder if it was under palettes, but it had the complete listing of All of the apps so Sales package Interesting So this is uh, probably from all the different, uh, third-party vendors And it kind of you know gives a description of All of the applications Um As I say i'm just kind of winging it i'm going to learn more about this and come back and do a better Video in the future, but I thought you guys would be interested in just seeing it So here we have public relations And so you have press coverage Articles Clips oh, this is interesting Let's see, if it'll let me open, uh, are there any postscript files?

Because these look to be just text files And Table of contents Uh Press releases Cool, so we've got awards So Okay Customer site selected as finalist of the dp expo awards Wow, that's kind of cool. So it lists who's going to be uh winning the awards in advance Mount clemons hospital chrysler financial and quest Um So I I hadn't gone through every directory here With so this is kind of neat for me too. So here's an example of all of the different applications You you could kind of search that it would bring up Uh detailed information on each product and there was just a ton of them I had not seen before And so they would give you temporary licenses and in this case this one expired at the end of august in 93 So we could wind the clock back I suppose and run it And uh, here's the license manager So this would be how you would create uh licenses

And you'll see a lot of next softwares run in demo mode So there's actually the source code in here that I have not seen before If you develop a next app you could use this source to actually create um the license keys Now I want to see if that also lets me uh, take a look at You know existing Abandonware apps and maybe we could unlock them which would be called really cool As I do have permission from a lot of the original developers uh to where we could use them as hobbyist licenses now because a lot of the uh, the uh apps were Very good. Um And let's say i'm going to open this one in I want to go to right now So i'm going to go back to my local apps here And I want to go to right now And then I should be able to jump back To um Was that the local library god As usual i'm making a mess of this, um Developer relations Public relations, okay Press covers press releases Oh, no, okay, so, um

I Should have had this going I am sorry i'm crashing Burning kind of love this presentation tonight. It's been a long day for me So just bear with me how about if I just click stuff and open it and you guys Just go in The fans go wild and the plot I hope I'm not losing subscribers this evening because I know I'm not the only person that's tired Maybe this will be one of those videos. It puts you to sleep on the net. I've been listening to rain and thunder Okay company Q&A I think What I should have done I saw something in there about Steve Jobs bio And I thought we might want to take a look at that because that seems like something we'd all be interested in I am gonna come back and make a better video and I'm debating whether I even want to put this one out there We'll call this the bozo version okay, so This I might have needed this actually a map to where I'm going Because I lack direction map to Chicago next okay. Yes, this would have come in handy today You're like, what does that do sales guy bless him? He's wandered and lost in the lost Lost world. He's lost all the debt. He's creating crappy videos for YouTube

With the old oh, here's her like license agreements, so I wanted to show examples of this and So this is I believe the end user license agreement So, you know, I'm sure you guys really want to read the fine print and write to use licenses So I have all my contracts in here as well Here's the strategic alliance tools I'd actually opened a bunch of this stuff earlier. Just thought well I could kind of wig through and show you guys And this kind of goes through and it'll give you You know stuff from the past Let's go to center, okay, and I'm not sure this must have been kind of just a beta Presentation Because some of the fonts are kind of distorted on that particular one some of them were really good So this was The monthly newsletter That went out so it kind of gives you this 94 Expo update info I Know some of you were out there at the Expo Probably at the stone design raves, right?

Okay, so I'm gonna close that I'm just gonna keep rocking and rolling through here this blast from the past There's the seminar overview program So this is everything I needed, you know To Be a next sales rep. I actually handled the academic bundle sales for next nationwide Outside of the bookstores. I was the guy that you'd call If you call the next number said academic they went forward There were others at some point in time, but I got so good they just sent everything my way Now you could tell really how good I was just by the way I'm presenting this right At the end of a long day making another video Yeah, I don't know if I even want to put this one out there. Okay, don't save I I Was doing great with the screen savers so This would be your starter kit They'd give you a bunch of different stuff Brochures and data sheets and and I have still have stacks of this stuff So this time it was next step 3.1 for Intel and There's things in here to talk about the transition And a couple surprises too that I want to unleash on you guys that I think you're gonna be impressed with

because this particular CD Belonged to somebody really special I think So this is this baby for seminar program introduction plan Kind of gives you an idea and You know guy was traveling all over the place. In fact, I've got the Tour cert that says hyperreality you decide next objects tour and it goes to a bunch of different cities Here's an explanation of the different software vendors You know just a nice spreadsheet that kind of tells what they do contacts and Phone numbers and such of all the third-party stuff So all these different apps I have open at once which is pretty neat. You can do this on next step with no problem so You've got the quick base installer so I could go through and install this And then it will link all these tools, right?

And you have the query guide I'm just gonna go ahead and shut that one down We've got preview going Lotus improv Diagram which was pretty neat And This was I believe our Tiffany app which I need to add the license key in this particular Partition that I have we can do Tiffany free from the author word perfect One of the projects that I'm going to be working on coming up in the next few weeks is Tracy is the wife of the original developer Kurt that passed away that developed Lotus improv So she's gonna be bringing the systems. He used well at Lotus, and I'm gonna tune it up for him for display that they're gonna have at the Groover labs In Wichita, Kansas In Wichita, Kansas And it's kind of a co-op lab where you can go in and it's you know, let's developers run a buck and stuff It's kind of cool It's 42,000 square feet and then they're gonna have a little dedicated area with next So I'm gonna give them a tune-up and to put a slideshow on there and I think they're gonna probably give me some of the The hardware it's still in the original next boxes

You know in exchange for the tune-up we'll do new caps on the board and I'll probably set them up with the Zulu scuzzy With all the apps and I'm gonna be able to add a ton more apps on here Now there were a couple other things. Let me see if I could jump through here That I dropped up here So we've got the local library I'm gonna see False images It's probably gonna open Tiffany again So this is kind of neat Okay But if we you can see all these different logos so IBM Oracle, that's actually really really good to have So That gives me all the different logos now that we can add to my master CD and Next step, so I'm assuming this is the Building blocks version that you probably would find on The boxes the next boxes from the factory, I'm just taking a guess And okay See, yep, okay that makes sense Wow, so I can create those even this is kind of cool so I could create Recreate all the promotional materials that next used Thank You rich. I really appreciate it rich was a the vice president of hardware engineering at next it brought all the next hardware

Your cubes and your slabs he was the man in charge of all that So I really appreciate him sending me all this stuff a while back including his next cubes and all these CDs So I'm putting it all to good use and I hope I'm not being too boring And I in case you need some sleep. I hope I am Boring and you're falling asleep because I know we all work way too much these days Okay, so this is the registered consultant program And I guess that's what I am here, right? so you kind of go through and it gives you a description of the benefits and I'll just wade through it real quick all the forms, you know, we needed to fill out and then there was also The registered developer program I believe Now this is actually the course schedule, but there was a registered developer program that was kind of the same way So if you want to take classes We've got some classes coming up here in July If we turn back the clock to 1994 and the pricing $1,500 1,800 Next networking system administration 1,500 So, you know when I'm talking to you guys on the phone, I appreciate the tips I had a guy give me a tip the other day. Thanks, Jeremy It helps keep the lights on here black hole

486 floppies So this might be interesting as I'm not sure if this is a different than the the shipping floppies sales info offices next collateral Collateral guides Yeah, all this stuff is cool man, I don't think any of us have seen this before um So I'm gonna make a more detailed I'll keep saying that video in the future and have my act together a little bit more. This was just kind of a Get to know the sales Tool CD and I have a bunch of these so it also does Comparisons With the competition right so I'll be able to bring all that stuff up I Believe there's a lot of Steve Jobs stuff in here in fact I'll save this for last and then call it an evening because it's 2 in the morning here But I think this might have even been Steve's Actual CD that he used for his presentation Because the local string is SJ demo PDO HP Oracle and Because there's that and then there's the cars demo here and if you watch the video

3.1 Where he brings in all the cars right the makes and models of cars this is the CD that Steve Jobs used so We're dealing with a real cool historical item that I would consider priceless I wanted to say this Till the last it won't be the last I'm going to go back through and see if I can get all this stuff working As it is really important Thank you for bearing with me Up here here if you've never seen it. Here's the first web browser From another one of my customers Tim Berger's Lee And I could bring this up See panel And there you go version 1.0 first version of next step worldwide web application and His boss's thought it was going to be a bad idea Now with any luck my microphone has not cut out tonight On that note, I think I'm gonna sign off because we are at a really good place and so while I'm Fussing around. Why don't we just do a screensaver until I can figure out how to shut the microphone off?

And let's see. Which one did I really like I? Think Which one was it? Well, they're all so good. I think this Martin one's pretty cool. We'll do that one So we'll do the screensaver right and all I should have to do is Control click right and I'm out Have a good evening. I think I just click over here We shut down Not too shabby I'm gonna have to redo that one. I know you know Couple you out there and your chills for what he's the dudes out there snoring by now. Peace out