Steve Jobs on Marketing
Jobs treated marketing as a way to express Apple’s values, not a substitute for product quality. He argued that the best marketing educates, focuses on creative users, and tells a clear story about choice, value, and what Apple stands for.
“Advertising is not everything.”
“As Regis McKenna once said, the best marketing is education.”
“Customers don't form their opinions on quality from marketing”
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39:19Steve Jobs on Think Different: Apple’s brand values
1:43:34Steve Jobs on the iPhone 3G: Faster, cheaper, wider
18:49Steve Jobs on Marketing Strategy: Targeting the Professional Market
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4:08Steve Jobs on Wi-Fi Interference: Turn Off Your Laptops
8:02Steve Jobs on Apple Retail Strategy: The Fifth Avenue Store
8:46Steve Jobs on Macintosh: The 1944 wartime parody
3:01Steve Jobs on iTunes Music: Madonna Joins the Store
4:26Steve Jobs on the iMac: Making Great Computers Easy
4:56Steve Jobs on iPhone 4 Antenna: Hold It Right
4:08Steve Jobs on iPhone 3G Pricing: Trust Us
10:29Steve Jobs on the iMac Launch: Apple’s consumer comeback
1:36:46Steve Jobs on Macintosh Introduction: The computer for the rest of us
0:21Steve Jobs on iTunes on Windows: Glass of Ice Water
7:04Steve Jobs on Marketing: Think Different
1:27Steve Jobs on New iPods: Great, great, great
4:00Steve Jobs on the iMac Launch: Making Enough Computers
0:06Steve Jobs on the iPod Max
1:09Steve Jobs on Apple Retail Stores: A Launch Announcement
41:53Steve Jobs on Publishing Technology: G3 Speed and QuickTime
0:13Steve Jobs on One More Thing
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0:24Steve Jobs on the iPod Nano: $149 and more powerful
0:46Steve Jobs on Apple Product Demo: From the Top
1:35Steve Jobs on Game Consoles: A Presentation Aside
35:17Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials
0:13Steve Jobs on Product Launch Confidence
1:48Steve Jobs on Product Introductions: one more thing
6:03Steve Jobs on iMac and Market Share: Aggressive Growth
0:56Steve Jobs on iPhone Orientation: Fortune Photo Error
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