Steve Jobs on New iPods: Great, great, great
What Jobs talks about
In this short keynote segment, Steve Jobs introduces new iPods with his trademark rapid-fire praise. He emphasizes how much better they are in size, design, colors, and overall ease of use.
The transcript is largely a cascade of superlatives, but the core message is clear: Apple is presenting products that are smaller, cleaner, and more beautifully designed, while also being highly successful and widely adopted.
As a snapshot of Apple’s music-era messaging, the recording shows how Jobs framed product launches around emotional appeal, industrial design, and momentum.
Jobs speaks throughout.
In his words
“Much better, much easier, much cleaner, much much cleaner”
“Awesome colors, great colors, beautiful design”
“A fifth as thick, a tenth the volume”
“Better, and better, and better”
“It's even more amazing, and it's really quite something”
Key points
- Jobs frames the new iPods as smaller, cleaner, and much better.
- He highlights design and colors as major strengths.
- He stresses how products go well together and feel easy to use.
- He presents Apple’s success through big adoption numbers.
- The tone is celebratory and highly emphatic, with repeated superlatives.
Full transcript
One of the largest in the world in a long time, highly successful, larger, larger, giant, incredibly small, amazingly rich, incredibly talented, much better, much easier, much cleaner, much much cleaner, go well together, go great together, thrilling, remarkable, pretty amazing, pretty incredible, incredible, incredible, incredible, awesome, awesome, awesome, awesome colors, great colors, beautiful design, unimaginably beautiful, great, great, great, great, great, great, great great, great, great, great, great, great, great, great, great, great, great, and it will copy it, and you now have a copy, really great, really well, really easy, really hard, really lucky, really outstanding, really wonderful, really fast, really cool, really cool, really nice, really nice, really nice, really nice, really nice, very nice, very cool, very strong, very happy, better, and better, and better, on, and on, and on, smarter, and smarter, and smarter, better, and better, and better, better, and better, even better, highly recyclable, a fifth as thick, a tenth the volume, 20 million, 30 million, 36 million, 100 million, 100 million, 1.8 billion, that is a ton, wonderful, wonderful, it's even more amazing, and it's really quite something.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.