Steve Jobs on Design
Jobs repeatedly defines design as making technology usable, human, and integrated. From the Macintosh to the iPhone, iPad, and MacBook Air, he argues that good design removes barriers, favors simplicity, and often reshapes the product itself rather than adding features.
“We think design is how it works.”
“Simplicity is the ultimate sophistication.”
“We don't think most users are going to miss the optical drive.”
22:10Steve Jobs on Connecting the Dots: Three Stories
1:45:26Steve Jobs on the iPhone: Apple reinvents the phone
1:24:29Steve Jobs on Macintosh Introduction: The computer for the rest of us
1:16:25Steve Jobs on MacBook Air: The thinnest notebook in the world
1:32:36Steve Jobs on the iPad: A third category of device
50:11Steve Jobs on the iPod: 1,000 Songs in Your Pocket
1:52:47Steve Jobs on iPhone 4 and FaceTime: A bigger leap
55:15Steve Jobs on The Future of Computing: Design Meets Society
53:40Steve Jobs on the iPod Nano: A thousand songs, unbelievably small
1:45:29Steve Jobs on Apple's Turnaround: The Hierarchy of Skepticism
21:13Steve Jobs on Apple Campus: Cupertino's New Headquarters Plan
1:35:54Steve Jobs on Flash and Tablets: Why Apple Chooses
23:00Steve Jobs on Apple's Early Vision: Computers for One Person
19:40Steve Jobs on Personal Computers: a fractional horsepower tool
1:40:28Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac
35:07Steve Jobs on NeXTSTEP 3.0: A full software demo
39:19Steve Jobs on Think Different: Apple’s brand values
59:45Steve Jobs on the iPad 2: Faster, thinner, smarter
2:10:30Steve Jobs on Mac OS X: Aqua and the New Apple
40:43Steve Jobs on the White iBook: Built for the Digital Lifestyle
15:46Steve Jobs on Apple’s Comeback: The making of a legend
26:51Steve Jobs on iMac: Apple’s consumer breakthrough
1:42:11Steve Jobs on the Power Mac G4 Cube: The Ultimate Desktop
4:20Steve Jobs on We Don't Ship Junk: Macs, Intel, and the iMac
4:47Steve Jobs on the Future of Libraries: The Computer Is a Bicycle for the Mind
1:11:52Steve Jobs on iMac and iLife 08: the new desktop and apps
10:16Steve Jobs on Macintosh: Building a Better Way
52:38Steve Jobs on Unibody MacBooks: A New Notebook Era
7:31Steve Jobs on Paul Rand: A Designer Who Solves Problems
2:38:27Steve Jobs on the NeXT Computer: A New Architecture
23:01Steve Jobs on Pixar and Storytelling: Technology in Service of Art
1:29:36Steve Jobs on iMac DV: Desktop Video for Everyone
1:40:41Steve Jobs on Tiger: Spotlight and the 30-Inch Display
4:15Steve Jobs on Apple Store Design: The First 25%
10:11Steve Jobs on Apple Stores: The ultimate use of glass
4:26Steve Jobs on the iMac: Making Great Computers Easy
4:56Steve Jobs on iPhone 4 Antenna: Hold It Right
1:03Steve Jobs on Technology in Search of a Customer
13:36Steve Jobs on Android Fragmentation and the iPad
10:29Steve Jobs on the iMac Launch: Apple’s consumer comeback
44:56Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket
10:45Steve Jobs on Product Introductions: iPod Nano, iPhone, MacBook Air
1:43:13Steve Jobs on Mac OS X: Aqua and the Digital Hub
12:01Steve Jobs on Interface Builder: Building Apps Visually
1:36:46Steve Jobs on Macintosh Introduction: The computer for the rest of us
2:10Steve Jobs on Quality: We Just Can't Ship Junk
2:02Steve Jobs on Managing Great People
1:21:08Steve Jobs on Apple's Product Line: iMac, iBook, and G4
2:06Steve Jobs on Design: How Things Work
0:57Steve Jobs on Apple Is Software
0:39Steve Jobs on Stealing Great Ideas
0:52Steve Jobs on Silicon Graphics Workstations
1:27Steve Jobs on New iPods: Great, great, great
1:14Steve Jobs on MacBook Air: A very light laptop
3:49Steve Jobs on Lisa: Restored Demo Footage
0:57Steve Jobs on The Mouse: Point, Click, and Move
4:00Steve Jobs on the iMac Launch: Making Enough Computers
1:21:57Steve Jobs on Mac OS X: The Next Macintosh System
16:52Steve Jobs on Pixar and Music: Quality, Storytelling, and the iPod
14:26Steve Jobs on Year of the Notebook: New PowerBooks and Wireless Input
54:01Steve Jobs on the Power Mac G3: Think Different Performance
3:35Steve Jobs on Design: Good design, great work
1:20:56Steve Jobs on Power Mac G3: Fast, Expandable, Sexy
2:33Steve Jobs on Apple and Microsoft Lawsuit: Don’t Copyright Function
21:16Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented
5:43Steve Jobs on the iPhone: Apple’s leapfrog device
0:48Steve Jobs on Object Orientation
7:16Steve Jobs on PowerBook G3: Faster Than Pentium
0:24Steve Jobs on the iPod Nano: $149 and more powerful
0:57Steve Jobs on The Mouse: Pointing Instead of Special Keys
2:22Steve Jobs on Apple II: The future of personal computing
0:30Steve Jobs on Perseverance: Making It Really Great
0:37Steve Jobs on MacBook Air: One-Hand Demo
0:46Steve Jobs on Apple Product Demo: From the Top
1:06Steve Jobs on Apple Name: Simplicity and Sophistication
16:06Steve Jobs on Macintosh: The Computer for the Rest of Us
1:24:02Steve Jobs on Mac OS X for Publishing: Jaguar for creatives
5:14Steve Jobs on Apple History: From Garage to Return
5:12Steve Jobs on Design: Apple Had Us Designed This Computer
8:49Steve Jobs on Digital Art: Immersive Multimedia and the Mac
6:59Steve Jobs on Lisa: Apple’s personal office system
8:45Steve Jobs on the iPod Shuffle and Mac Mini
3:47Steve Jobs on Touch Interfaces: Hardware Wrapped in Software
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
0:27Steve Jobs on NPR Radio: Listening in the Car
0:49Steve Jobs on Designing the Mouse
0:33Steve Jobs on New Products: The Next Dream
1:28Steve Jobs on Computers as a Medium
10:31Steve Jobs on NeXTstation Launch: the second-generation NeXT lineup
0:20Steve Jobs on Revolutionary UI
3:10Steve Jobs on Faxing: Better Than a Fax Machine
0:31Steve Jobs on Touch Screens
0:17Steve Jobs on Craftsmanship
4:43Steve Jobs on Death & Mortality: Follow Your Heart
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