Steve Jobs on Design: Apple Had Us Designed This Computer
What Jobs talks about
In this brief Apple IIe promotional video, Jobs focuses on design as a defining quality of the personal computer. The transcript is fragmentary, but the repeated emphasis is clearly on how Apple shaped the machine.
The key idea is that the Apple IIe is presented not just as a computer, but as a designed product. That aligns with Jobs’s long-running belief that design is central to the user’s experience and to Apple’s identity.
Jobs appears in a promotional voiceover; no other speaker is identifiable from the transcript.
In his words
“The personal computer is.”
“Design.”
“Apple had us designed this Apple.”
“Enhanced.”
“Personal computer.”
Key points
- Jobs emphasizes design as the core idea behind the Apple IIe.
- He presents the personal computer as a product Apple deliberately designed.
- The video frames the Apple IIe as an enhanced personal computer.
- Even in a short promo, the message is that design matters in computing.
Full transcript
The apple pie. Klein, Kreiswert, and doctor. Computer Doctor.
Mark, the personal computer is. Design. Personal computer Apple had us designed this Apple. Personal computer. Personal computer.
Computer computer. Enhanced.
Personal computer.
Transcribed from the audio by speech recognition (Deepgram). Timestamps link to the video above. Errors are possible.