Steve Jobs on Quality & Craftsmanship
Jobs treated quality as something customers judge from the product itself, not from marketing. Across these recordings, he says great craftsmanship comes from taste, culture, and relentless attention to details, and that design is about how something works, not just how it looks.
“Customers don't form their opinions on quality from marketing”
“There's just a tremendous amount of craftsmanship in between a great idea and a great product”
“We think design is how it works.”
19:22Steve Jobs on Hiring A Players: Building Great Teams
7:27Steve Jobs on Hiring A Players: Build a self-policing team
1:42:11Steve Jobs on the Power Mac G4 Cube: The Ultimate Desktop
52:38Steve Jobs on Unibody MacBooks: A New Notebook Era
2:38:27Steve Jobs on the NeXT Computer: A New Architecture
19:19Steve Jobs on Quality: Re-engineering the Basics
1:34:19Steve Jobs on Power Mac G4: The first supercomputer on a chip
26:21Steve Jobs on Toy Story: The First Computer-Generated Feature
2:10Steve Jobs on Quality: We Just Can't Ship Junk
2:06Steve Jobs on Design: How Things Work
0:53Steve Jobs on Making Something Wonderful
3:39Steve Jobs on Computer Animation: Pixar's future
0:52Steve Jobs on Silicon Graphics Workstations
3:35Steve Jobs on Design: Good design, great work
1:20:56Steve Jobs on Power Mac G3: Fast, Expandable, Sexy
0:30Steve Jobs on Perseverance: Making It Really Great
1:24:02Steve Jobs on Mac OS X for Publishing: Jaguar for creatives
1:23Steve Jobs on Monsters, Inc.: Automatic Fur and Poignant Story
2:04Steve Jobs on Fax and OCR: From fax to editable text
5:12Steve Jobs on Design: Apple Had Us Designed This Computer
0:56Steve Jobs on iPhone Orientation: Fortune Photo Error
0:49Steve Jobs on Designing the Mouse
0:33Steve Jobs on New Products: The Next Dream
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