Steve Jobs on Making Something Wonderful

Apple internal meeting · 2007
Video thumbnail: Steve Jobs on Making Something Wonderful
1 minInternal meeting27K views across 2 uploads78-word transcriptWatch on YouTube ↗

What Jobs talks about

Jobs reflects on one of his core beliefs: that people can express gratitude to humanity by creating something amazing and sharing it with the world. He frames making as an act of attention, love, and contribution.

His point is less about product mechanics than about purpose and culture. The value of the work comes through in the act of making it with care, even without direct contact between creator and audience.

Jobs speaks throughout.

In his words

“One way I believe people express their gratitude to all humans is by doing something amazing and showing it.”
“You've never met those people.”
“You've never held their hands.”
“In the act of doing something with full attention and love, something is conveyed there.”

Key points

  • People express gratitude in many different ways.
  • Creating something amazing is one way to give back to humanity.
  • The creator may never meet the people who receive the work.
  • What matters is doing the work with full attention and love.
  • The act of making conveys something meaningful on its own.

Full transcript

There are many ways to be a person. And some people express their deep gratitude to their species by different ways. However, one way I believe people express their gratitude to all humans is by doing something amazing and showing it. And you've never met those people. You've never held their hands. You've never heard their stories or told your story. But, somehow, in the act of doing something with full attention and love, something is conveyed there.

Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.