Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket

Good morning, and thank you for coming. We have a lot of exciting things today. So, first of all, I want to give you some updates, and then we'll get to the heart of the matter. The first update I want to give you is about the new iMac G5. We introduced this computer in September, and this is one of the best computers we've ever designed. This computer is phenomenal. This entire computer is on the back of the screen, making it the most minimalist desktop computer ever offered in this industry, and we are very proud of that.

This computer comes in a 17-inch model, and also a 20-inch model, and it looks really amazing. The entire computer is there, right in front of you, and it looks beautiful wherever you are, at home or at work. Now, the iMac G5 has received the best of all the products we've ever had. I just want to show you a few of them. This is the Time magazine. Perhaps the coolest personal computer ever made. Apple's latest computer is as cool and sleek as its best music player. That's the Time magazine. PC Magazine. Now, this is a PC magazine. Not a match magazine.

PC Magazine gets a 5 out of 5. A simple design, stunning, and complete. With the iMac G5, Apple has given Mac lovers another reason to keep using it. And its unrivaled execution will also attract the interest of Windows PC buyers. PC Magazine. Next is Detroit Free Press. The latest iMac G5 is the best personal computer I've ever used. Without a doubt, there is nothing like it. If you ever thought about switching from a Windows-based PC to a Mac, this is for you. The machine surprises you both visually and in the personal use. And finally, Walt Mossberg. Walt may be the most difficult critic to satisfy. And, and we were shocked when he wrote this, and it was very, very, very, uh, very, very long.

Oh, I wrote these words on the most elegant desktop computer I've ever used. A computer that is not only extraordinarily beautiful, but also fast and powerful, free of viruses, and very affordable. That's Walt Mossberg. So, we are very happy with this review, and we think this will be, you know, a very good Christmas for iMac, eh, G-Wen? So that's the latest news about the new iMac. Next, Rytel. Did you know that we now have 93 stores across the U.S. and Japan? Amazing! 93 stores. And our fiscal year ends at the end of September. We have 24 million visitors. We received 24 million visitors to our store in the last fiscal year.

And our Rytel store earned an income of $1.2 billion. So, we are very happy with this, and we think this is the best shopping experience, not only for personal computers, but also for any product that we know of. Now, allow me to share with you some of our international stores, if you have never been there. This is our store in Tokyo, located right in Ginza, in the center of Tokyo. The whole building, and you see, we have an Apple logo on the top, which is popular in Tokyo, and ... Eh, this is very popular. We just opened a store in Osaka, which is also popular and has a beautiful circular glass staircase to the second floor. And today, we announce that we will open our first store in Europe, in London.

Next month, on November 20, we will open on Legion Street. And this will be a fantastic store. And I think our customers in London will like it. Now we are also not just silent. And recently we introduced one of our latest innovations, Mini Storere. We have to keep innovating. Mini Storere actually came from our observations when the Mini Cooper came out. You know, a very cool car. We noticed that this car is not extraordinary, because it is a smaller version of a larger car. It's amazing, because it was designed as a small car from the start. Designed and designed perfectly, and it's just a small eye.

And we think, can a retail store like this, can a retail store be cool because it's small? And we designed a mini store, and we just opened six stores, and it looks like this. It's half the size of the smallest store we've ever had before. And half of those stores are focused on Macs, half of them are focused on iPods. They have a lot of accessories. And once again, we opened the first six stores about a week and a half ago, and we were very positive the first week. So, we'll just see how it develops, but that's what happened at Retail. Next, let's talk about iTunes. I hope you all use iTunes. It's the best jukebox for digital music.

It's also the best music store. And we announced a few weeks ago that we had sold over 150 million songs that were bought and sold. Can you imagine that? 150 million. When we started this not long ago, I don't think any of us would believe that this could grow this fast. And iTunes, the iTunes music store, has a 70% market share. Every week, everyone has to report their sales to SoundScan. A market share of 70% every week. Now, some of the people I read, some of the articles say that the music industry is slowing down, and we don't know where it's coming from. We usually don't share our data. We keep it a secret, but I want to share some data with you today so you can see what we see.

If we look at the songs that were sold in the last five months, I'm interested in the numbers. In May, we sold 10.8 million songs. In June, 12.3 million. In July, we opened three countries in Europe, selling 15 million. In August, 15 and a little more than 15.5 million. In September, more than 16 million. And October is not over yet, but this is our projection of what we will achieve at the end of this month, which is not long. Almost 18 million songs. Now, if you look at this, in the last five months, it's a 64% growth. So I don't know what our competitors are doing, but we see some serious growth here, and we hope it will continue.

Now, as you know, we launch music stores in the U.S., and in this hot season, we add English, German, and French. This morning, we launched our U.S. store, and our U.S. store covers nine more countries. So we launched it in Austria, Belgium, Finland, Greece, Italy, Luxembourg, Portugal, and Spain. So, we are bringing iTunes to tens of millions of customers again, and hopefully they will use it. Another thing that we are very happy to announce today is that next month, in November, we will bring iTunes music stores to Canada.

Our great customers in Canada ask, why not us? We are getting closer, and we have to solve various issues related to licenses and so on. Finally, we solved everything. So, next month we will open in Canada. So, iTunes music stores, you know, so far we have distributed more than 85 million iTunes copies abroad. And today we have a new version that will be released in the U.S. And today we have a new version that will be released in the U.S. And today we have a new version that will be released in the U.S. iTunes 4.7 will be released today. This version fixes some bugs, adds some new features, and has some very cool things that we will hear in a few minutes. So, iTunes 4.7 will be released today. And that's a new feature in iTunes.

Now, let's talk about iPod. iPod has become a cultural phenomenon. iPod has changed the way many people listen to their music. And iPod is called the Walkman of the 21st century. And I think there is less and less doubt that that is the case. The mini iPod has become an undisputed hit. Our new white iPod with a click wheel has been a phenomenal success, and in the last quarter we announced that we had sold 2 million iPods in that quarter. So, we are very happy about this. Now, if you look at the cumulative number of iPods sold, the result is like this.

Look at that. Of the almost 6 million we sold at the end of last quarter, 2 million of them were sold in that quarter. You can see the deviation. I don't even know if that's a curve. But, the cross-section looks very positive. Now, iPod enjoys a 65% market share. And that includes every MP3 player. Every flash drive that people receive as a gift. and is not even used in that number. The market share is 65%. But if you look at the hard drive users alone, the iPod market share is 92%. So, there are many products in the market.

Some competitors say that we don't offer choices to people. We offer them choices. They don't like the choices made by customers. The market share is 92%. Today, we introduce a new revolutionary product for your iPod footwear. Did you know? All these companies offer casings for your iPod. And did you know? Sometimes we think they make more money from casings than we make from iPods. So we think we will offer something too.

And our design team made footwear. And it's really cool. You can put your iPod in it. And it looks like this. Footwear keeps your iPod warm on cold days. Footwear protects it and gives you a little more personality. So, iPod footwear is available in six colors. And you get one of each in a small package. And it will start selling in mid-November for $29. We hope you like it. That's the news for iPod. Now, we are often asked, what's next? Do you know what's next for iPod?

You know, everyone loves music. And iPod will always be a musical device. This is about listening to music. But we have this great device. This device has a screen. The user interface is amazing with the click wheel. What else can we do with it? What else can we add to the music? And our competitors say, this is a video. Let's add a video. So, that's what they do. They produce devices like this. In this case, Creative Zen. There are many devices that come out, and all of them have some similarities. This device is a little bigger than the iPod. In fact, this device is too big to be put in a bag, unless you make a special bag. This device is too big and too heavy to be carried around and used.

And no one has video content to put in it. This is not like music that has all the music libraries on your computer. No one has the content, and even if they have it, the screen is too small to watch the video. So, we think this product is wrong. We think the video may not be the right choice, and to capture our feelings about our competitors who make this product, and put all this art into this product with a video, I remember this. You say that their head cover only has a mark on one side. Are you really sure? The staff is too long. They are looking for the wrong place. So, that's how we see it.

We think the video is the wrong place, because of the reason we just talked about. So, where is the right place? If the video is the wrong place, where is the right place? We think the right place is a photo, a digital photo. Everyone has a digital camera now. Everyone is building their digital photo library. In fact, now there is even a digital camera and a lot of phones. So, everyone takes a lot of digital pictures and builds their digital photo library now. So, we think photos are the next big thing. Everyone has content that is not like a video, and there is no copyright issue. You have your own photo. We don't need to license it from anyone. So, there is no copyright issue with photos.

So, we think music plus photos is the next big thing. And because of that, today we introduce a new iPod called iPod Photo. iPod Photo will take advantage of all the digital photos we have, and allow you to bring all your music and photo libraries into your bag wherever you go. Because iPod Photo can accommodate 25,000 photos in your bag. 25,000. So, this is the iPod that we know and like, and we added a new iPod to the product line called iPod Photo. And as you can see, it looks the same except for the colored screen.

So, let's see what is offered. The first thing offered is a better experience of listening to music. Well, how can the colored screen improve our experience of listening to music? Well, album samples. If you have an album sample, we will now automatically download the album sample, and you can see it when you play a song. You can click the button and see it in a full screen like this if you want to listen to music right away. This is very, very good. Well, that's one way we improve the experience of listening to music. Now, we also improve some other things that iPod does in the additional features. For example, the calendar. The color is a little easier to use, and the color game is a little better. However, the main reason we want this, of course, is for photos. So, you can click and see how this feature is suitable for new users.

Click there, and you will see the list. You will see the photo library and list all your photo albums directly on your iPod. You can click one of them. For the photo library, you will see all the photos in the form of thumbnails. You can use the scroll wheel to scroll it very quickly. The scroll wheel works well for photos and music. When choosing a photo that you like, click the photo and you will see it in a large size. You can even scroll it in a large size throughout the library and see it in this size if you want. And because you have music, you can also make a very good slide show with your music directly on your iPod. You can see it directly on your iPod. So it looks like this. So it's really cool to be able to see this slide show directly on your iPod with your music.

Now, this is good if you or some of your friends want to see some photos on your iPod, but let's say you're with your family and a lot of people want to see those photos. Wouldn't it be better if you could show it on a larger screen? Well, iPod Photo allows you to do that because you can take a photo and show it on TV with iPod Photo, directly on TV, and it will be broadcast directly on TV. And the way we do it is we send the cable with the iPod Photo that is plugged directly into the headphone jack, and the cable has audio and video on the right and left, and you can plug it directly into most of the TV. Most of the TV has the right jack at the front. Actually, for camcorders right now, just plug it in there and you can watch the slide show on TV. This cable is included with the iPod Photo and also the dock that is included with the iPod Photo that allows you to use the cable from the Line Out socket or have a higher quality S-Video socket.

So, for example, you can leave the dock right next to the TV, walk over there, plug in the iPod Photo, and watch your photos directly on TV, watch your slide show. This is very good. Now, when you watch the slide show on TV, you will see that what is on the iPod Photo screen is even a little more interesting. This shows the previous slide show and the next one, as well as the slide you are watching. So, it's great to make a slide show. And let me show you what it looks like on your TV. I have an iPod Photo here. I will use the video in the same way as you do. I use S-Video, and it will immediately bounce to this projector, which acts like a TV. All right. So I have two here that I want to show you. Uh, the first one. The second one.

And the third one. The fourth one. And the fifth one. And the last one. Now, do you understand what I mean? Very cool! This is the quality you will get on TV. Here's another one. Oops! Thank you for watching!

So you can see the quality and what it feels like to enjoy this slide show, it's pretty good. This is an iPod photo. 25,000 photos in your pocket. Now, how do the photos move from your computer to the iPod? Well, the photos move there in the same way as your music, with automatic synchronization. We have automatic synchronization that works for photos. So, every time you plug in your iPod, the photos will be synchronized automatically. Your photos are always updated. So, how do the photos synchronize? Well, if you use Match, sorry, before, this is what the panel looks like.

We have added preferences to iTunes, i.e. your iPod preferences that adjust the synchronization of music and photos. And you can choose to synchronize all your photos and albums, or just a specific album, whatever you like, as you do with your music. And when you use Match, we synchronize with photos. Of course, because that's where your photos are. Or any folder if you want, but most people will choose photos. What do we do on the PC? We synchronize with your My Pictures folder. And if you have it, we also synchronize with Adobe Elements and Adobe Album. So, if you use one of the two programs, we automatically synchronize it. And if not, you synchronize it with My Pictures folder, or any other folder you want on your PC. And automatically, your photos will be synchronized. Every time you plug in your iPod, every time you connect your iPod, the photos will be synchronized.

So, this is very, very easy. iPod Photo has a long battery life of up to 15 hours to play music and 5 hours of continuous slides, which may be more than what your friends want to watch. So, iPod Photo, as you know, right now we sell white iPods 20 GB and 40 GB priced at IDR 299.99. iPod Photo launches right on top of it with the 40 GB version priced at IDR 499.99 and the new 60 GB version priced at IDR 599.99. So, do you want to listen? iPod Photo uses two drive platters, so the size, as you know, 40 GB now, is increased by about 1 mm.

This is the box. Very easy to find. And iPod Photo will be sent today. We started sending it this morning. So, all your music and photo libraries are in your pocket. This is iPod Photo, a new addition to the iPod line. We think you will really like it. All right. So, how do you make good use of iPod Photo? So, how do you make good use of iPod Photo? We are very lucky to be able to work with YouTube.

You know, YouTube helped us launch the original iTunes music store. Bono attended the IHAT video conference and helped us launch it. We have worked with them since then. They are one of the greatest bands in the world in the history of rock and roll. And they are certainly the greatest band that appears today. They have sold more than 120 million albums around the world and have won 14 Grammy Awards. They have 16 albums, including their latest album that will be released next month, How to Dismantle an Atomic Bomb. The album will be released on November 23.

And we have done a lot of great things with you two. We are very happy to be able to work with them and combine our creativity to do some very fun things. So, the first thing we did, which I hope you have seen, is that we took one of our Silhouette ads and combined it with music videos and made this ad that has been shown now. And that is a collaboration between a band and Apple. And we are very happy with the result. I'm sure you may have seen the 30-second version on television that we showed at the beginning of the event, but we made a 2-minute version that you can see on iTunes, but I thought I would show it to you now on a wide screen if you want to see it. So, yes, good. Let's continue and show it.

How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb

How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb How to Dismantle an Atomic Bomb That's amazing, isn't it? We like it. And I hear people who've never even seen him talk on TV. It's a warm conversation because it's really good. We show Vertigo at iTunes Music Store.

And the fact is, it's number one since the first day it was released. And it's better than any pre-release song we've ever had. It's like breaking every record. And if that's an indication, the album will be big. Now, the album How to Dismantle an Atomic Bomb will also be released on iTunes and will be available exclusively online. You'll see it when it's released on iTunes. But when we talk to you, we want to make some products that really take advantage of the digital music era we're living in. And one of the things we decided to do is ask ourselves, can we take a step further than the album and do something bigger?

You know, and really take advantage of this digital music era. So, there are a few things you can get today in the real world that surpasses the album. And that's a set of boxes. This is one of the great collections of Bob Dylan's biography and Frank Sinatra's collection. You know, the collection of Eric Clapton and Yachtbirds. You can buy this set of boxes. The great collection of Ella Fitzgerald, if you don't have it yet. And the contents, you know, up to 78 CD's full of music. But there's a limit to this. And we decided in this digital music era, we can go beyond that limit. So we've created something called a digital set of boxes that doesn't have a physical limit.

So today we're introducing the first digital set of boxes in the world, U2 Lengkap. And we've put it together with YouTube and Universal Music Group and Apple. And it's truly phenomenal. This set of boxes has more than 400 songs, each album that has been released by the band, and more than 25 rare songs that have never been released before. This will contain more than 30 CD's. So you can imagine, it's impossible to have a product like this in the physical world. But in the digital music era, you can buy this product with more than 400 songs by pressing one button. One click will download all of this complete YouTube.

Now you need broadband. And you can buy more than 400 songs that will be available at a price of $109. That's more than $400, with a price of 99 cents per song. Available on YouTube. The full version will be available on the same day, with their latest album, because it contains their latest album, How to Dismantle an Atomic Bomb. On November 23, it will be available on Citus, and one button will give you both the complete set of the first digital box in the world.

So, those are some of the things we do with you both and we are very excited. We have a lot of other things we're thinking about for the future, but there's one more thing. There's one more thing, and that one more thing is YouTube iPod. When we first started talking to Ben, they liked iPod, and we talked about making a special YouTube iPod. This is the only special edition iPod in the universe known, and it's pretty cool. This is another iPod that we know and love today. This is the YouTube iPod. It's pretty.

The color is black with a beautiful red click wheel, and it's really amazing. In the back, we engrave the signatures of each member of Ben with a laser. This is really special. So, this is the iPod U2. There are several things that are included in the iPod U2. The first is the amazing Ben poster. In the back, Bono wrote a very good message, and I will read it for you because I like this. The most difficult thing to do is to stay together. Friends, family, marriage, business, Ben. This is like fighting against gravity. This is like King Canut sitting on his chair trying to fight against the current. However, you can, and we have done it, and we will turn the tide. The alternative is too easy to guess.

You negate the debate. You empty your life from the people you need the most. Isn't that amazing? So, this comes with a cool poster, and also includes a $50 discount certificate for a complete U2 digital box set, wherever the iTunes music store is available. So, if you are a U2 fan, you can get a complete U2 for $99 with this coupon in the iPod U2. Now, the 20GB U2 is the most popular size, and will be sold for $349. And for YouTube fans who buy a complete U2, the price is the same as the current 20GB iPod, which is $299.

And you get a special iPod that is laser-cut with Ben's signature. And it's so beautiful. This is the box. And this will be available in a few weeks in mid-November. So, this is the iPod U2. Now, what could be better than the iPod U2? Well, what about you? Um... Wow! Terima kasih!

Wow! Wow! Okay, you two, because... Larry and Adam have left the group, and now Steve will sit on the drums. Which could be a pretty interesting band if you think about it. So, a very good group... We are very, very excited about the work we have done together. And it's weird, because you know, for years, now it's been three or four years, we've seen music change shape.

And technology has always been part of music. Back to, you know, Jimi Hendrix and the small circuit distortion pedal, which gives you an amazing sound, and moves from there to... You know, the drum machine and sampler, which creates hip-hop. Technology has always been part of music, has changed the way music is experienced, and really changed the way music is created as a result of the way music is experienced. So, we have taken a look at a technology company. Edge wanted some scientists to play with him, and... He got bored with his musician friends, and... Let's see...

Before... The iTunes store was merged, and Apple asked to see us talk to us about it. It will affect our lives, and our time, whether it's a success or a failure. We are very happy about that. It's really amazing that a music company doesn't solve the tax issue. Isn't that a bit crazy? And, uh, but you know, a lot of people in music, they still call themselves record executives. We haven't made a record in a long time. Edge is still spinning a black plate in his kitchen.

Actually, he has a spinning table. But there is an exception to that, who is here tonight. That is Jimmy Iave from Interscope Records. Who is a visionary, and someone who really believes that his artist must meet with technologists and inspire us. And it wouldn't be possible without him. So, I would like to thank Jimmy Ive for being here tonight. I am known as a technology person on YouTube, which doesn't really mean much. But it means that if the printer doesn't work, I am the person they contact. But what I mean is... ...a little better insight into what is happening in the digital world.

And I thought that when Napster first stood up and walked, I was... ...very happy. Because I like that kind of thing, and I was also surprised at what might happen. And I felt at the time that we were entering a new era, where music and music business had to change and embrace that era, and there was no point in opposing it. And at the time, the thing I liked the most was that people now use their computers to store and listen to music. And I realized that as long as we find a way to get paid, it will eventually be a good thing. So, what's really interesting about iTunes and what Apple has done is...

...something that, as Bohn said, failed to do by the music industry. I think they won't be able to do it. I think it's definitely a technology company that paved the way and created iTunes. But that's the future. I really see it as the beginning of a new era of music distribution. I think it's really good, and it's really one of the main reasons why we're here today. And we're really happy to be a part of history and the future. A small piece of pop history. This is another small piece of pop history, right next to us. So, I asked these people if they would sing a song from their new album, and they agreed to do so.

And this is the song that you will hear as the first audience in the world. It's my favorite song from their new album. You will sing a song for us. Yes, we will sing. Thank you. I want you to know that he's usually a guitar player. And one more thing, I just want to sing this song for Jonny iPod too. Umm, Jonny yes, and... Ah, because... The truth is, you know. If art is to eradicate evil, you know. We have to start with, you know.

Okay, I'll start with roads and cars. They're really bad, but... The machine that we use every day, and Apple has made a machine that can do that. Beautiful. There is a poetic side to their technology that we appreciate. Johnny Ives is a very important part of that. And, uhu, he created an object. For me, it is the most interesting art object since electric guitar in music. So, and another thing I want to talk about is the advertisement that, uh, James Vincent and the people we agreed on Wednesday to do this, and we don't agree because we think it's an ad. We said, we will make a music video with you. And on Saturday, we made one Saturday in London, we made that ad.

So these people are really really fast and, uh, uh, um, um, very, annoying. Yes, yes. And you want to be as broad as possible. They are brilliant. They are smart. And, uh, this is one of the 400 recordings that are very shocking and it's like making your life cross in front of you. And, uh, there are a few songs there where I sound like a girl in the early 80s. I quite trust my sexuality to share it with you. I can't hope you'll forgive me. There are a few direct demonstrations, a few demos.

This is the first time we've been here. And now to this album, which we are slow learners. And I mean, it takes a long time for us to get to the place where the melody we hear in our heads is the same as what we release. And this is a song called Original of the Species, which was inspired by a few people here. So I want to try it now. This will be very interesting. This will be very interesting.

This will be very interesting. Thank you, Steve. Nice to meet you. Nice to see Steve Jobs look so excited. I think you'll agree. Hey, that's amazing. Congratulations.

So, imagine one of these things is filled with every song they've ever made. So, imagine one of these things is filled with every song they've ever made. I want to say thank you to two people, or first of all to Jimmy Iovine from Universal and his entire team. This wouldn't have happened without you two and everyone at Apple who worked hard to put it all together. And second, as I often do, I want to say thank you to our family. We work very hard to do what we do. Some people have worked for weeks and weeks at Universal and Band and Apple. And I want to say thank you to our family. They let us do what we like.

They let us fly to London with breaking news for an ad shoot. They let us work overnight to prepare these products. So, thank you to all of you. And thank you to all of you who are here today. I hope you like these products like we do. And I think we've just experienced one of the most special moments in our history. I hope you feel the same. So, thank you very much.