Steve Jobs on Music & iTunes

Jobs treated music as the center of Apple’s digital strategy: the Mac as a hub, iPod as the pocket library, and iTunes as the system that made buying, syncing, and organizing music easy. Across these recordings he kept pushing a simple legal alternative to piracy, and later folded music into wireless devices, the App Store era, and social sharing.

“It's the music, stupid.”
“The entire music library fits in your pocket”
“We compete, really, with piracy”
Steve Jobs on the iPhone: Apple reinvents the phone1:45:26

Steve Jobs on the iPhone: Apple reinvents the phone

2007 · Keynote · 128M views
Steve Jobs on MacBook Air: The thinnest notebook in the world1:16:25

Steve Jobs on MacBook Air: The thinnest notebook in the world

2008 · Keynote · 11M views
Steve Jobs on the iPod: 1,000 Songs in Your Pocket50:11

Steve Jobs on the iPod: 1,000 Songs in Your Pocket

2001 · Keynote · 9.1M views
Steve Jobs on the iPod Nano: A thousand songs, unbelievably small53:40

Steve Jobs on the iPod Nano: A thousand songs, unbelievably small

2005 · Keynote · 6.6M views
Steve Jobs on iTunes on Windows0:21

Steve Jobs on iTunes on Windows

c. 2003 · Recording · 3.0M views
Steve Jobs on the iPod Touch: Music, Web, and Wi-Fi1:24:21

Steve Jobs on the iPod Touch: Music, Web, and Wi-Fi

2007 · Keynote · 1.7M views
Steve Jobs on Intel Macs: The Mac Transition Begins1:34:38

Steve Jobs on Intel Macs: The Mac Transition Begins

2006 · Keynote · 1.5M views
Steve Jobs on iPods and iTunes: Ping, Nano, Touch1:27:45

Steve Jobs on iPods and iTunes: Ping, Nano, Touch

2010 · Keynote · 1.5M views
Steve Jobs on the iPod Mini: A new member of the family2:00:55

Steve Jobs on the iPod Mini: A new member of the family

2004 · Keynote · 1.2M views
Steve Jobs on Return After Liver Transplant: Back at Apple1:14:19

Steve Jobs on Return After Liver Transplant: Back at Apple

2009 · Keynote · 1.2M views
Steve Jobs on iPod and Podcasting: Why Pocket Devices Compromise1:13:05

Steve Jobs on iPod and Podcasting: Why Pocket Devices Compromise

2005 · Interview · 815K views
Steve Jobs on the iTunes Music Store: Buying Music Online45:05

Steve Jobs on the iTunes Music Store: Buying Music Online

2003 · Interview · 437K views
Steve Jobs on iTunes, Music, and the Digital Hub50:49

Steve Jobs on iTunes, Music, and the Digital Hub

2004 · Interview · 295K views
Steve Jobs on Personal Computing: The Bicycle of the Mind52:37

Steve Jobs on Personal Computing: The Bicycle of the Mind

1990 · Interview · 276K views
Steve Jobs on the Digital Hub: Apple’s Next Era1:49:44

Steve Jobs on the Digital Hub: Apple’s Next Era

2001 · Keynote · 259K views
Steve Jobs on iPod and iTunes: Let’s Rock1:04:29

Steve Jobs on iPod and iTunes: Let’s Rock

2008 · Keynote · 228K views
Steve Jobs on the Intel Transition5:18

Steve Jobs on the Intel Transition

2005 · Interview · 225K views
Steve Jobs on iTunes Music: Madonna Joins the Store3:01

Steve Jobs on iTunes Music: Madonna Joins the Store

2005 · Recording · 189K views
Steve Jobs on iTunes for Windows: the next generation music store1:18:49

Steve Jobs on iTunes for Windows: the next generation music store

2003 · Keynote · 171K views
Steve Jobs on the iTunes Music Store: Buy, mix, listen1:06:55

Steve Jobs on the iTunes Music Store: Buy, mix, listen

2003 · Keynote · 105K views
Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket44:56

Steve Jobs on iPod Photo: 25,000 Photos in Your Pocket

2004 · Keynote · 96K views
Steve Jobs on Digital Movies: Making Films You Can Share12:45

Steve Jobs on Digital Movies: Making Films You Can Share

2001 · TV · 87K views
Steve Jobs on iTunes Movies and iTV: The Living Room Push3:04

Steve Jobs on iTunes Movies and iTV: The Living Room Push

2006 · TV · 63K views
Steve Jobs on iTunes on Windows: Glass of Ice Water0:21

Steve Jobs on iTunes on Windows: Glass of Ice Water

c. 2003 · Recording · 32K views
Steve Jobs on Paul McCartney: Hearing the Songs Live0:40

Steve Jobs on Paul McCartney: Hearing the Songs Live

2000 · Interview · 24K views
Steve Jobs on Pixar and Music: Quality, Storytelling, and the iPod16:52

Steve Jobs on Pixar and Music: Quality, Storytelling, and the iPod

2003 · Interview · 8K views
Steve Jobs on iTunes and the iPod: Antitrust Deposition1:35

Steve Jobs on iTunes and the iPod: Antitrust Deposition

2011 · Recording · 6K views
Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented21:16

Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented

2006 · Keynote · 3K views
Steve Jobs on the App Store: 30 Days In43:43

Steve Jobs on the App Store: 30 Days In

2008 · Interview · 3K views
Steve Jobs on Digital Librarian: Search the world in minutes3:33

Steve Jobs on Digital Librarian: Search the world in minutes

1988 · TV · 828 views
Steve Jobs on Digital Libraries: Computers for the Humanities3:33

Steve Jobs on Digital Libraries: Computers for the Humanities

1988 · TV · 487 views
Steve Jobs on Motorola iTunes Phone: Music on the Go1:45

Steve Jobs on Motorola iTunes Phone: Music on the Go

2004 · Recording · 318 views
Steve Jobs on iCloud: Library Anywhere0:31

Steve Jobs on iCloud: Library Anywhere

c. 2000 · Demo · 185 views