Steve Jobs on Motorola iTunes Phone: Music on the Go
What Jobs talks about
Steve Jobs appears in a recorded Motorola promo to announce a new partnership bringing iTunes to Motorola cell phones. He frames it as a way to give mobile users a small taste of the digital music revolution.
He explains that the phones will let people transfer songs from a PC or Mac over USB or Bluetooth, including music ripped from CDs and bought from the iTunes Music Store. The idea is to make music portable in a way that fits the growing mobile-phone market.
The recording matters because it shows Apple extending iTunes beyond the computer and into consumer electronics through a major partner. It also reflects Jobs’s instinct for making technology feel natural, useful, and tied to music.
Jobs speaks throughout, with brief remarks from a Motorola host or executive at the end.
In his words
“We're going to create an iTunes mobile music player.”
“It's going to go on every one of these cool new Motorola phones”
“Transfer songs from your PC or Mac over USB or Bluetooth right on to these new Motorola phones where you can take it with you anywhere.”
“By the end of this year, there's gonna be over a billion and a half mobile phone subscribers around the world.”
“Bringing his capability around music to some of our devices is a natural fit.”
Key points
- Apple and Motorola are partnering to bring iTunes to Motorola phones.
- The phones will let users transfer songs over USB or Bluetooth.
- The music can come from ripped CDs or purchases from the iTunes Music Store.
- Jobs emphasizes the scale of the mobile-phone market.
- He presents the partnership as a natural fit between Motorola devices and Apple music technology.
Full transcript
Tonight, for the first time, Motorola put together a media night. We called it Moto Media Mania. We basically presented the best of what the company has, and we, blew away all the analysts and the journalists here. We demonstrated, announced, and showed a lot of great new devices around audio and video and content. In addition, we announced a major relationship with Apple Computer to bring iTunes to Motorola cell phones. We're going to create an iTunes mobile music player. And it's going to go on every one of these cool new Motorola phones the first half of next year, and it's gonna let you, transfer songs from your PC or Mac over USB or Bluetooth right on to these new Motorola phones where you can take it with you anywhere. And that's not only the music that you rip from your own CDs, but it's music you buy from the iTunes music store.
By the end of this year, there's gonna be over a billion and a half mobile phone subscribers around the world. And we thought, wouldn't it be great if if together Motorola and Apple could give them a small taste of what this digital music revolution is about? I think he recognizes the kind of products and technologies. We've showed him some of the phones like the three ninety eight and the new Razer we just announced and others. And I think he felt and feels and we feel that bringing his capability around music to some of our devices is a natural fit. So we showed it tonight. It was great great show. I look forward to buying some of these phones. Thanks, you. We'll give you discount. Thanks. Okay. Nice. Thank you.
Transcribed from the audio by speech recognition (Deepgram). Timestamps link to the video above. Errors are possible.