Steve Jobs on Mac OS X: The Next Macintosh System

(music) (applause) Good morning. Thank you for coming today. We've got about five or six things to tell you about today. So, let's get started. The first one, a little bit of a celebration. It's good to stand back sometimes and pop the champagne, get out the best sake because we had a record order in the history of Apple. We ship, we ship over

(music) 1,350,000 Macintosh computers in one quarter. That is equal to one every 6 seconds of every minute of every hour of every day. And that has resulted in our market share going up. And so in Japan last quarter, our market share was 7.8% and Apple was number four in the entire country. Last quarter. This is great. So Apple's market share is

definitely coming back in Japan. We would like to see it rise even higher in the next few years. So I would like to say thank you very (applause) much and I would, I would also like to thank our incredible team here in Apple Japan headed by Mr. Harosan. Could I get Mr. Harosan and his team to stand up please? And I would like to thank them. So, we now have the strongest product

lineup that Apple's ever had with the two desktops, a consumer and a professional, and two portables, a consumer and a professional. And all four products are shipping in high volume. So, let me tell you a little about each one. Our consumer desktop is of course the iMac and the iMac has been a huge hit for us. Last quarter, we announced the new iMacs. They're so good and we have three different models. The basic iMac, the iMac DV for digital video, and the DV special edition. Now, what was so incredible last quarter

was actually that the iMac DV special edition was so popular. It's so beautiful and so many people wanted them that we had trouble making enough. So, if you couldn't get one, I apologize. We're making one now. But this was our most popular model last quarter. Now, we have some market research as to who's buying iMac that I want to share with you. And this is very new, hot off the press market research. So first-time buyers worldwide: 30%, or basically one out of every three iMac buyers is a first-time computer buyer. That's phenomenal. Much higher

than the industry average. But what is it specifically in Japan? In Japan, it's 50%. This is the most important thing I'd like you to remember from the presentation yet: that half of the iMac buyers in Japan are new to computers and are new to Apple. Now in the rest of the world, 14% of iMac buyers are switching from Windows to iMac, and in Japan it's 50%. So what that means is that new customers worldwide it's 44%. Right? A little under half of our

new customers are from Apple and in Japan it's almost two out of every two. This is very important to the Macintosh ecosystem. On the internet: 93%, 93% are on the internet. 62% of them got on the internet the first day. And 57% have purchased goods or services already on the internet. And this is one of my favorites. What percent of iMac buyers did not even consider buying another

computer? Two-thirds. Two-thirds didn't even want to talk about buying a computer. So that's iMac and things are going great. Next I'd like to talk about our consumer portable and of course that's iBook. iBook we introduced also last year and we started shipping them in volume last quarter and it has been a huge hit for us. It was the number one selling consumer portable here in Japan last quarter and in the US. It's the first portable that's ever been made specifically for the consumer market. Most of the other companies sell their old business computers to

consumers, but this is the first one that's ever been targeted directly for a consumer. And I've got some market research on this, too. 11% first-time buyers worldwide, but in Japan 21%. Windows switcher 17%, 15% in Japan. For new customers at 28% worldwide, 36% in Japan. So this is great. First portable in the home: 56% worldwide, about the same in Japan. So for most of these people, it's the first portable they've ever had. Uh, and in the United States where we're shipping our wireless networking AirPort, 16%, or one out of every six

customers now has AirPort installed in their iBook. This is going to be very important. 90% on the internet, 70% have purchased goods and services on the internet. So we're very, very pleased with iBook and now's the time to make it even better. And so today we're going to introduce some enhancements. First of all, first of all, for our tangerine and blueberry iBooks, we are going to double

the memory and double the disk size and keep the price exactly the same. So, for the same 198,000 yen, you'll get 64 megabytes of memory and a 6 GB disk drive. And these products are shipping this Friday here in Japan. Just one more thing. We have an iMac special edition, right? It's really beautiful and we thought, hm, why don't we make it... It's our pleasure today to introduce the

iBook special edition and it's really, and I've got, uh, it's 366 MHz processor. It's even faster. 64 MB of memory, 6 GB drive for only a little bit more money. And it is so beautiful. So, what I'd like to do now is I'd like to show a little video of what it looks like. So, can we run the (music)

video? Yeah. Heat. (music) Heat. Heat.

Yeah, you got to go see one of these out at the booth. Uh, it's so beautiful. It's so beautiful. And now I've also got some TV commercials which we're starting to run tonight here in Japan. Um, and I've got a version. The first one is a version in English, uh, with the actor Jeff Goldblum. And the second is a localized one translated into Japanese which we're going to be running here tonight. So, I'd like to run both of them for you. So, can we go ahead and run TV? (music) The honor of your presence is requested

At the marriage of power and elegance. I didn't even know they were dating. Presenting the new iBook special edition black time option. (applause)

(music) Special. So, that is our new iBook special edition. We think it's going to also be very popular. So we're building a lot so we can keep up with

demand. So that is what's new with iBook. Now let's talk about our (music) PowerBooks. This has been an extremely strong product for us. It's the fastest portable in the world. Well, until today 'cause we have a new (applause) one. We talked to a lot of you and a lot

of our customers around the world about what they love about the PowerBook and what they'd like to see improved. They love the designs. It's so beautiful and it packs so much power into such a small package, but they want even more power. And so that's what we're going to give everybody. We're going to keep the same award of the current power. It's just so nice, but we're going to pack even more power into it. And so we've got some amazing new performance. The first thing is 500 megahertz. This is now the fastest portable

in the world. It toasts the Pentium 3 portables. And unlike the Pentium 3 portables that slow down when you unplug them, this doesn't slow down. It keeps running at 500 MHz and the incredible speed it has wherever you are. It's got a 100 MHz system bus. It's using Ultra ATA 66 drives, so the drives are much faster. And we put an ATI Rage Mobility 128 graphics chip in this. A portable has never had a graphics chip this fast before. This is extremely fast for portables. Fastest graphics of any portable in the world. And we are building DVD drives into all the

models. And we're building FireWire. So, on the back of the new PowerBook, we've got two FireWire ports here. They both run at 400 megabits per second. You can hook up FireWire disk drives, FireWire Zip drives, and you can also hook up FireWire DV camcorders. And this is really important because one of the biggest things our customers told us was they want a portable movie studio. And this allows you to have a portable editing solution like nothing else in the world. Especially when combined with our Final

Cut Pro editing software, you've basically got a movie studio without the studio. You can take it anywhere in the world and we think this is going to be very, very popular. It's got FireWire built into every one. It's also AirMac ready. So, there are antennas built in this portable and inside you can add an AirMac card without taking up the card slot. You can add it inside of the portable and have AirMac at 11 megabits per second. 5-hour battery life. This is a real 5 hours. It's fantastic. And with two batteries you can get 10 hours of

battery life. And we are seeing that now routinely. There are two standard models that we're going to offer this in at the same prices. We're now offering three PowerBooks. 400 MHz, 64 MB of RAM, 6 GB drive, DVD and FireWire for 298,000 yen again. And the 500 MHz one with bigger disk drives, more memory. Again, DVD and FireWire for 398,000 yen. These products are available this Friday (music) (music) here. If you don't like the configurations we have, you can

configure your own on apple.com and we'll ship it to you in a matter of about a week or two. So, a new Pro Portable, the new PowerBook, which brings us, of course, to our Pro Desktop, the Power Mac G4. This is an incredible machine that's based on the G4 chip with Velocity Engine. It's faster than any other desktop computer in the world. In addition to that, our Pro customers are constantly adding things and reconfiguring their systems. And you can get at everything in this system in a matter of a few seconds. It's the best accessibility of any computer in the

world. Power Mac G4 based on a G4 chip. So today we're announcing an enhancement to the Power Mac G4 line. We're taking it to 500 MHz. (music) So the system will now be available in three configurations: 400, 450, and 500 MHz at the same or lower prices. So in Japan, 98,000 for the 400 MHz, same as the current 350. The middle one is a little less, 298 and the 500 MHz,

428,000. So 500 MHz on the G4 line model. In addition, we are now shipping our Cinema Displays again this quarter. We can only make a certain number each quarter and they sell out really fast. This is a 22-inch LCD display. It is the finest computer display in the computer industry. Hooks up to the G4 directly with a digital link. And the new Cinema Display and the 500 megahertz G4s are now the most powerful tool for creative professionals in the entire world. And so this is our lineup. We think we've got the strongest lineup in the

industry. And I think these announcements today make it even better. So now I'd like to talk about a few other things and then I'd like to show you Mac OS 10 in a few minutes. Okay, first thing I'd like to talk about AirMac. This is incredibly important to us. We think wireless networking is going to be huge and Apple is leading the wireless networking revolution. We are shipping AirMac in Japan this

(applause) Friday. As you know, Steph is having trouble with my slides. AirMac runs at 11 megabits per second. 11 megabits per second. You can have up to 10 computers sharing one base station. And they all can talk to each other and to the internet through that base station up

to 150 feet away. There we go. 11 megabits per second without wires. 150 ft away. No, still not working here. Air is industry standard 802.11, which means that you can use it not with just our products, but with almost everybody's products. This is a new industry standard that everybody is making products for. And all of our systems are now AirPort ready. They all have built-in antennas and you can slip an AirPort module into any one and have this functionality. We think this is going to be a really big deal. We're putting a lot of resources into this. If

If I were you, I would check out, uh, AirMac in Japan. So, I'd like to just show you this right now. I've got AirMac running on an iBook here. And, uh, here's my iBook. I have (applause). So, I'm going to take my iBook and we'll just do some surfing. Come on over here. All right. We get the video up on the screen. All right. Let me bring up my browser here.

And, uh, I have no wires. I'm just going to go to the Apple Japan site here. And, uh, you can see I've got all sorts of stuff here on the Apple Japan website. Uh, let me go ahead to, uh, Mainichi Interactive here. Let's see what they've got up. Here's the daily news today. I can go to, uh, Disney's website if I want to. You know, poke around. I can even play QuickTime movies over AirPort because it's so fast. So, what I've got here is I've got, uh, I've got one of an outtake from one

of my favorite movies, Toy Story 2, which is opening and it's very important that all of you go see it. So, let me just go ahead and play this. So, you can even play QuickTime movies over the airwaves to this portable. I'm streaming this from the internet with no wires. Isn't that cool? So again, if you had an iBook with

AirMac on it, you had an AirPort base station, you could roam around the exhibit hall today, constantly connected to the internet without any wired air. The next thing I'd like to talk about is also extremely important to us, which is desktop movies. This is the coolest thing I've personally ever done with a computer in my life. And this came about starting with the iMac DV models. These are phenomenal computers and they have FireWire on them. And FireWire allows us to connect them to digital camcorders without any extra equipment, just a FireWire cable.

And I connect my digital camcorder to the iMac. And then QuickTime handles all of the digital video coming in. And we wrote an application on top of QuickTime called iMovie, which lets you edit your movies. And it's remarkable. It's so simple that you can be using it in 5 minutes editing a video without a manual. And so these things have all come together to make desktop movies. Now in the US 10% of the iMac customers have already made an in Japan it's 20%. 20%. In the US one out of every three

iMac owners plans to make an iMovie. In Japan it's half. We think this is going to be very, very important and iMovie software is something we wrote internally and is the best video editing software ever for mere mortals. So what I'd like to do is just show it to you now. I'd like to make a movie for you if that's okay. So let me come over here. I've got myself a camcorder here and, uh, I'm just going to launch iMovie and I've already loaded some of the scenes into the

camcorder. These are clips that I've taken with my video camera, but I've got a few more on the camcorder. So, all I do is I take my FireWire cable and I plug it into my camcorder and I turn my camcorder on. I'll just set it right here because iMovie controls the camcorder for me and all I have to do is push play and I push this button called Import and iMovie will automatically sense any clips on here and it will load them into iMovie and every time I stop and start the camcorder it will sense that it's a different clip. Okay. So, now I've got my two clips in

here. And now I can click back to iMovie. And now what I want to do is start making a movie. So, I'm going to grab a clip here and I'll just drag it down in my movie. And I can play this clip. And I'm going to trim this down. I don't need so much of this. So, what I'm going to do is just come back here, maybe to there, and I'll just trim this stuff out. So, now that clip is a little short. Now, I'll bring down the second clip. Maybe this one here. And I'll just bring these down. And I can play them if I want to.

I can just go back to the beginning and, um, play them here if I want to. (applause) And it just goes from one to the other. Very simple. But I can also rearrange them. I can just take this clip and just say, "Well, I really want to put this clip right here. I really want to put this clip right here." And let me bring down a few other clips. And I'll just drop them in. So now I've got my clips here. Now, I can add transitions between some of these clips, but let me go ahead and just play some of these clips for you so you can see what they are. So, here they bring the bucket.

They're going to give the dog a bath. Here, they're filling up the bucket with water, bringing the dog in here. They're giving the dog back. Now, let's say that this girl is my daughter and I want to really focus on her again. What I can do is I can take this clip back and this, this boy is a very nice boy, but he's not going to be in this movie. So, now it's just this clip of, let's say, my daughter here. And, uh, here's another one here. This is (applause). So, let's say I want to end it right

when the dog walks off. I want to end it kind of right about there. So, again, I just cut this out. And here's another one. Let's say again with a spring water. Okay. So, now what I'm going to do is I'm going to add a transition. Let's say between two of these clips I want to do a cross dissolve and, uh, oops. So I'll I'll pick this clip here and just do a cross dissolve, let's say, to that one. And I'm going to take, uh, say I'm going to take two seconds to do that. And I just drag this down in here. And now it's going to calculate a cross

Dissolve between these two clips where it fades one out and fades the other one in. And it'll take a second to do that. Let me tell you about iMovie. All of the data that my camera has transferred in over FireWire is all digital. So, it's almost broadcast quality. And iMovie keeps it in the DV format that's almost broadcast quality. All my editing is being done in this quality. And all the calculations are being done in this quality. And so when my movie is done, I can play it on the computer. I can put it back out to tape. I can go through a camcorder and make a VHS copy or I can even make a QuickTime movie and put it on the web. But when I put this back on my television, it's almost broadcast

quality. The quality is stunning. So, what I'm going to do now, I've made my... Let me just show you this. Um, here's this clip now. And we can see our transition. Whoops. Here we come. See that? Is that nice? Now, let me do another one here. Uh, let me go ahead and do a... uh... a push right. Right about like that. Maybe I'll make it a little faster here. So, I'll just drag this down. I just drag this down and pop it in right there. And then what I can also

do with iMovie is I can put titles on things. And so I'm going to go ahead and make a title in just a second. We'll put it on our first frame. We'll select the first frame and we'll say, um, I could have this title right here. Rex is bath. I'm just going to pick a center large one. I'm going to go ahead and just right. Okay. Oops. So, let me go ahead and say we just want to go. So, I'll just drag this right over

here onto this right here. And it's going to calculate my title. And then I'm going to be done with my movie vision. And we can watch it. And then I'll show you another remarkable thing about... Okay, so let me go back and let me play you our movie full screen. (applause)

There's our transition here. (applause) And I made some titles in the credits. Okay, so one of the things we can do in iMovie is we can add sound effects. So I can go in here and I can say, well, I've got some sound effects. I've got (music). So, I'll pick my dog bark here and I'll go ahead and just maybe put that right

here. And then what I can also do is I can also, um, put in a CD and pick a music track off it. Now, I happen to have... I can also load MP3 files or whatever I want. So, I have some sound here. I'm just going to open a file. Um, let's see. I want to, uh, import file. And I've got some music here. And it'll bring in my music. And I'll go ahead and put the music at the beginning. And I'll just, uh, trim it down here to the end. And I'll even say fade it out. And now let's take a look at our movie.

(music) Come (music) on. Come on. (music) Pretty cool, huh? You can change and enhance your

movies at any time, too. So, I have a camcorder over here. Let me just turn it on. Let's see. All righty. All right. Should... Hi, Mom and Dad. Um, I'm sorry we didn't have a chance to visit this summer, but I wanted to send you a video of the kids so you can see how they're growing. Take care. We love you. Okay, so there's my video. And let me go ahead and bring this

uh, camcorder up here. And I will take off this camcorder. Put on this camcorder. Plug the FireWire cord in. Go back to my camera. And, uh, let me go ahead and rewind it again. My movie controls everything. And let me go ahead and, uh, import my clip. Hi, Mom. Um, I'm sorry we didn't have a chance to visit this summer, but I wanted to send you a video of the kids

so you can see how they're growing. Take care. We love you. Okay. So, now what I'll do is I'll just take this and I'll drag it down to the beginning of my movie here. Drop it in there. And, uh, let me go adjust the soundtrack to start about here, let's say. And I'll move my dog barking sound effect over here. So, let's see what that looks like. Hi, Mom and Dad. Um, I'm sorry we didn't have a chance to visit this summer, but I wanted to send you a video of the kids so you can see how they're growing. Take care. We love you.

(music) (applause) (music) Okay, so that's iMovie and we think this is going to be really big. We think this is going to be bigger than desktop publishing. We think this is the next killer app category. iMovie is going to be very important. And, uh, in Desktop Movies, we run an ad campaign called Think Different, which you might have seen. We're now featuring famous movie directors in our campaign. We featured a

lot of wonderful people and for the next several months we're going to be featuring these movie directors. People like Alfred Hitchcock, Charles Chaplin, Federico Fellini, Stanley Kubrick, Francis Coppola, and Kira (applause) Curcella. You can already see some of these wonderful people around Tokyo. And we also have made two television commercials that I'd like to run talking about. Let's go ahead and run. (applause)

Desktop movie. (music) (applause) Grow to be righteous. (music) True. May you always be courageous. Stand. (music) May you stay home forever young movies. If you haven't made one, I

suggest you try soon. Next, IBM is shipping a product for Macintosh in the US called Via Voice, which is voice recognition in English. Today, we're very pleased that IBM is announcing that product in Japanese. I'd like to invite Kuku Suino up on the stage from IBM Japan to give us a demo of Via Voice in (applause)

Japanese. Foreim Millennium. We

are speech. (applause) Foreign. (applause)

Thank you very much. Isn't that great? We're very excited about that. It is. Lastly, I want to talk to you about apple.co.jp, our website. We have a very good website here in Japan, but it's going to get even better because today we're doing what we did in the US a month ago. We're redesigning the website with tabs across the top so you can get at some of the most popular places very fast. So, as an example, you can drill down into the site as you currently can, but you can get to the store with one tab right on the top for every page on

the website. And the Apple Store is starting to really take off now here in Japan. We think this will make it even easier to find it. You can also get to things like QuickTime or support, which is one click on the tab from anywhere on the website. Last month in the US, we introduced some new features to the website. And the most important one is called iTunes. And while we do not yet have this localized for Japan, we will have parts of this localized later on this year, but you can use it even today. Some of the features, as an example, we are offering free email at mac.com email address, which you can use today. And the iDisk.

We are giving everybody 20 megabytes of free disk storage on our internet servers which you can access right from your Macintosh desktop to move files between home and work, school and home or between your friends. It's really phenomenal and I'd suggest you go take a look at it on the new apple.co.jp website. So, all of these things we've talked about today are great, but I want to tell you something I may be the most excited about, and that is Mac OS. Mac OS 10 is the next revision of

the Macintosh operating system that we'll be rolling out later this year. And I'd like to take you through its goals. The first goal of Mac OS 10 is we are going to have a single OS strategy. We're not going to have two OSs or three OSs or four OSs. We're going to have one. And so we're going to go through a year transition from System 9 to System 10 and then everything will be System 10 going forward. So single OS. Secondly, state-of-the-art plumbing. What I mean by that is that the current Macintosh operating system was designed a long time ago and does not have some modern features like true

multitasking, like protected memory, like modern networking. So, we want to put all new plumbing in with the best state-of-the-art features. The third is killer graphics. We think graphics are at the heart of what makes a lot of applications great and we want to have the best graphics built into this OS. Designed for the internet from the start. We're using internet standards throughout this operating system. XML is everywhere as an example and is designed from the start with the best internet connectivity and networking, etc., and a gentle

migration from our current base to Mac OS 10. And there's one more that I don't have on the slide, which is Mac OS 10 is a global operating system. In other words, we have one CD-ROM that has every language on it. No longer send that. 10 will ship in Japanese the same day it ships in English. So we have a 12-month rollout. We announced Mac OS 10 last month. We're going to have our final

beta this spring. We're going to put the product on sale shrink-wrapped this summer. And early next year, we are going to then preload it on all machines. So, we have about a 12-month rollout and we are on schedule. We just shipped our latest developer release this week to our developers and we are on track. Now, what is the architecture of Mac OS 10? Well, we start out at the lowest level with the foundation which is called Darwin. Darwin is basically OS core. And Darwin is a super modern kernel for an OS. It features protected memory,

preemptive multitasking, modern networking, multi-threading. It's very, very state-of-the-art. I think more advanced than anything else out there right now. It's very Linux-like in that we have made it open source and also it has free BSD Unix integrated into it with a Mach microkernel. So Darwin is very advanced. Now on top of Darwin, we layer our graphics and these are really killer graphics for 2D, 3D and multimedia. For 2D, we have Quartz and we base Quartz on the best graphics on the internet, which

is PDF. Adobe invented PDF. We've adopted it for the core 2D imaging model for Mac OS 10. So that you know all these PDFs that you have to read with Adobe Acrobat now you can just read them natively in Mac OS 10. That's the core imaging model of the entire operating system is PDF and it has on-the-fly rendering, anti-aliasing and compositing of PDF images and I'll show you what that means in a while but it's very cool and it gives us transparency which I will show you. So that's our 2D imaging model. It's called Quartz. Our 3D imaging model about over a year ago we adopted OpenGL which is

the most advanced 3D imaging model out there. Features hardware acceleration and it's an industry standard. So the game developers love this and they're all writing very great games and some of the best game developers are now riding on OS 10 developing the next generation of games. And for multimedia, of course, we have QuickTime, an industry standard for digital video and audio and live internet streaming built right into the OS. So that's our graphics layer. Now, on top of this, we have three APIs for developers to write to: Classic, Carbon, and Cocoa. So that there's a gentle migration from where we are today to where we want to get to. Because with

Classic Mac OS 9 apps run as is. You can run your Mac OS 9 apps on OS X, but they don't get all the new features. To get all the new features, developers have to spend a month or so tuning up their apps to take advantage of some of the things in them. And that's called carbonizing them so they can run on this new API called Carbon. And every developer pretty much is already doing this right now. We have over a hundred of our biggest developers already committed to make their apps carbonized. And the carbon apps then inherit all these new features basically for

free. And then our most advanced API is called Cocoa. It's object-oriented for next generation apps and you can write apps really fast in Cocoa. It's very, very advanced. And so these three APIs are the API set for Mac OS X. Developers can choose to write to any or all of them. But there's one more thing. We started 18 months ago to create a new user interface for Mac OS X and that is called Aqua. And we wanted to create something that was a lot better and yet evolutionary so that everyone would already know how to use it.

So this is what the architecture for Mac OS runs like. Now I've got some really great news for you. We are building in the Japanese fonts, of course, to Mac OS X. But there's a problem in the computer industry especially some of the customers we serve in the design and publishing market. Computers ship with about 8,500 kanji characters, right? And you're always missing characters, especially in design and publishing. So, you have to go out and license high quality fonts, right? And these fonts cost about

$10,000 a computer to license it for both the screen and printing. And we are going to change that with Mac OS X. We are going to ship extended character set fonts with 17,000 characters. We are shipping fonts with incredibly great design. We have licensed them and are working with Guy on Screen, one of the best font designers in the world, to create these fonts that we are going to ship with Mac OS X. We're going to ship five weights and faces in 17,000 characters and a sixth one in 8,500

characters. And they are spectacular. So let me give you an example. These are two characters I have in extended set. Here's two more. Here's a third. Now again, you cannot express these things on a personal computer today because the fonts are not all there. The characters are not all there in the fonts. And look at the beauty of the design of these things. They're so beautiful and they're going to be on every single copy of Mac OS

(applause) 10. So now I'd like to talk about the user interface. We think this is very, very important and here it is. This is where it all started with the Macintosh in 1984 and then Windows came out in the late 80s with this and this is the most current

version of Windows, Windows 98, pretty much the same interface as Windows 2000, and this is the best thing out there still which is the Macintosh with its Platinum user interface. So we want to go beyond these a little bit and we'd like to show you some slides first and then we'll go to the computer. So controls, we started with very simple things like what should a button look like? What should a slider look like? Because if we don't get these things right, then we'll fail at the higher level things. And so this is what a button looks like in Aqua. These are what radio buttons look

like in Aqua. These are what checkboxes look like in Aqua. It's a popup list. Sliders. Very simple things. And now for windows. This is what windows look like. In the upper left corner, there are three buttons. And when you roll over them with the mouse, they'll put their symbols in. The red one is close. The yellow one is miniaturize. The green one is maximize. And again, when you have multiple windows open, only the active one has the buttons open or the buttons colored, right? And you even have a beautiful

symbol next to the title. If you want to drag that copy of that document into another application, you drop it in. Here's the scroll bars. Again, very beautiful. One of our design goals was to make this so beautiful that you wanted to lick it. So now what I'd like to do is show it to you. All right. So first let me show you the controls. Here's an example of a panel

with some controls in it like this. Everything's very simple. Pop-up lists, etc., radio buttons, checkboxes. Now, as you know, in the Macintosh, the button that's going to get activated, if you hit return, there's a big line around it. And we didn't want to put a big line around it. So, what did we do? We have it tell you that it's alive. And if you push return, this is the button that you're going to activate, right? So, very simple. Let's close this. And let me go ahead and show you another one which is in Kanji Japanese. And uh you can see here these are now we do not have our new

fonts on the system. We just concluded our agreement with Dynapoint Screen a short time ago. But what you're seeing here is Quartz anti-aliasing the fonts on the fly in real time. Look at how beautiful they look. Even though the fonts themselves are not the best. Isn't that nice? So again, so now let's look at a window. What does a window look like? Here's a window. And again, you've got the three buttons here. You've got a proxy that you can drag off here. And let me show you resizing. I've got, first of all, I can drag around.

You notice I drag the contents of the window too, not just an outline, right? And you notice when I resize, I'm resizing in real time. Now, notice the scroll bars. They're proportional scroll bars, and you can see how they grow proportionally in real time. Pretty cool, right? Let me open a text document. Now, let me show you another thing. You see the shadows? We're doing these shout outs real time so you can see which window is on top. Very nice. Okay. Now, next, let me show you the menus. These are the menus.

Here, right? Very simple. Pull down menus. But if you'll notice, Oops. Um, if you'll notice, they're actually translucent, right? Is that cool? So, you can actually (music) (applause) (music) see. Now, let's see. There. Now, one other thing I'd like to do. Uh, let me go ahead and open a QuickTime movie. This is the new QuickTime player in 10. And we can play a quick.

Time. One that I like. For the first time in history, a personal computer has been classified as a weapon by the US government. With the power to perform over 1 billion calculations per second, the Pentagon wants to ensure that the new power mathematic. Okay. So now there's a problem with current computers and that is that, well, there's many problems, but one of them is that we're constantly getting panels telling us things. When we have to close a window or when we want to save something.

There's panels constantly coming up and we have to manage them because they're separate windows. Now, of course, on the Macintosh a lot of these panels stop you. You can't do anything else until you get rid of that panel. But even if that was not the case, if we could solve that, these panels are still all over the place. You might go do something else and come back and not know which window that panel goes with. Right? So, we came up with a really sweet solution for this. Let's say I want to save this window. Right? This is what happens. That's my panel. You guys see that? That's my save and it moves with the window so I don't have a separate window and I can go do something else you know.

In the meantime and I don't have to worry about remembering which window that panel went. Right? Very simple. Now what happens if your window's too small? What if your window's very small? Well, this is what happens. Very simple. And if your window is too close to the side, just move it out of the way for very simple. Okay. Now we get to the Finder.

The Finder works a lot like the existing Mac Finder. Um, and it works a little differently. So, the first thing is if I'm interested in working like the Mac Finder, I can do that. Uh, I can just go into my FireWire drive, let's say, and I can go into documents and I can go into images and there's my images. But just like the Mac, I have all these windows around that I have to be the janitor and clean up. I have to close all these windows. It's a pain. And so the main way the new Finder works is in single window mode where I can just go like.

This. Boom. And it just keeps me in one window. And yet I can find out where I've been just right here and go back anywhere I want to. Right. No problem. So, I can get back anywhere I want to. If I'm here, I can go all the way back to here. Very simple. We've even added a back button. So, you can just go back one at a time just by pushing just like on your browser. Now, the other thing we've done is we've added some pre-programmed buttons up here. So no matter where you are, you can get to your home directory or back to your computer or to all of.

Your applications. And we have all your applications in one place. You can have folders inside whatever, however you want to organize them. But from wherever you are, you just hit one button and you're back to applications. There's another place to put all your documents. And again, you can have folders and folders inside folders. But there's one place where all your documents are. Now, there's a place for your favorite places as well. And as you might remember, remember when we wanted to save this, right? It asked us where do we want to save it? And I have my favorite places here. If where I want to save it is not among my favorites, I can open this and start browsing the file system if I want to, right? I can always do.

That. No problem. But most of the time, I want to save things to places that I know. And how do I make, how do I set that all up? I set that all up by just dragging folders into my favorites here in the Finder. And those are the ones that show up in all my panels. Very simple. And I have people, right? If I want to find my favorite people, I can just go in here. So no matter where I am, I've got these shortcut buttons that can help me navigate. We also have a new way of navigating throughout the file system called the browser view. And this can help me navigate all the way as an example from my FireWire disk into documents. Whoops, didn't want to do that. FireWire disk into documents into.

Images. And again, we've even put a preview mode here. So, I can see my images here if I want to, right? As a matter of fact, I can even watch movies (music) here. Now, departing for exotic. So again, I can preview anything I want and go back to anywhere I'd like to go, but normally we'll be using this in icon. Okay, so this is pretty much the new Finder. And of course, I can always choose to put the disk if I want, you know, any disk on my desktop just like I could before. So, if I want to access

The Finder. From there, I can just click on this and it'll show me what's in my hard drive, right? Click on this, it'll show me what's in my firewall. But I don't have to have those up there. I can do whatever I want to do. So, this is the new Finder. Let me go back to the Finder. And now, what I'd like to do is show you a demonstration of Quartz, our 2D imaging model. So, let me go into apps. And I'm going to launch this application right here. And this is a compositing app here that'll demonstrate Quartz for us. Now, what I'm going to do is I'm going to go

to documents. And in documents, oops, I want to do this by icon. In documents, I'm going to go down here. And, um, I've got some PDF images. And again, all I have to do is drag them into any window and the image, because we understand PDF at the native level of the graphics. And just like anything in PDF, I can resize things, you know, I can rotate things. I can even put shadows on things. And these shadows are being calculated on the fly. As you can see, they change, right? So, everything's very, very amazing here. Let me go get, uh, the rest of the Toy Story 2 logo parts.

And so let me go and smaller here. Maybe put this on here a little bit smaller that way. And, uh, again, this is one of my favorite movies. But let me show you what transparency is all about. Okay, watch this. You ready? Now, it used to be that only very high-end graphic arts apps would do this for you, but now every application in Mac OS X has these features available to it. So, isn't that beautiful? I can put

something else down here too, which is, uh, here we go. Now, what does every child have on their mind? Isn't that cool? I'll show you one other thing. Back to documents here. Let me go ahead and put one of our new characters (applause) on. And again, even these I can make semi-transparent if I want to.

And so that is Quartz. And we think the basic energy model of Quartz is going to make all the apps on Mac OS X much more exciting, much more powerful. And it's based on PDF, which is the core high-end graphics standard of the internet, of the entire internet. So the next thing I'd like to show you is an app that we've written in Cocoa, which is our mail app. And let me go ahead and bring mail up here. And the first thing I'll just show you is I'll bring up a compose window in Mail. And how do I, how do I take

something from one app to another? I just grab the proxy up here and drag it and boom. And you notice it just instantly images in here, right? So you can move things around between apps in a way that you never could before with full PDF ability, full transparency, etc. Okay, so here's our mail system. Again, we've got all sorts of mail messages. This is going to come bundled with Mac OS X. Again, full Unicode support here. Full PDF graphics, etc. Just drag stuff in. No, you don't need to go to attachments to read

things. It's very simple. And when you get new mail, I just want to show this off. This is what a progress bar looks like in Mac OS X. Here, fetching new mail. And I just want to show you, you have a little drawer for all your mailboxes here. So you can have all these different mailboxes. And when you want to transfer mail message, you just drag it to this drawer and it just transfers it to the other mailbox. If the drawer is not open, you can just drag it in that general direction. Or this one if you'd like. Very simple. So that's a mail app. That's an example of an app written in Cocoa. Now, what I'd like to do, um, is I'd

like to show you, uh, an app that is written in, um, Mac OS 9. I'd like to show you an app that's running in Classic. And I have an Excel spreadsheet here. This is just a Mac OS 9 Excel spreadsheet. Again, I just double click on it. It launches Excel. And here it is. Now, it doesn't look as good as the Mac OS X because we can't do that, right? But it runs just fine. And you can run Mac OS 9 apps alongside Mac OS X apps. I think this is probably running here. Yeah. So, here's an Excel app running just fine. Okay. All righty. Now, I'd like to

launch an app that I hope you never encountered, which is an app we wrote called The Bomb. Now, what does The Bomb do? Uh, The Bomb basically tries everything it can to kill the operating system and believe me on Mac OS 9 it will succeed. So, let me go ahead and bring up, uh, another movie that we can play. This movie is a Mission Impossible trailer. (music) (applause)

(music) Agent. So, I'm going to click my Bomb app here to light the views. And again, it's going to try everything it can to kill the system. Good morning, (music) (applause) (music) Mr. System. Just keeps right on. Now, what I'd like to do is show you one of the coolest features of Mac OS

X. Now, one of the problems we have in our operating systems today is that we really start to get using several apps, applications at once. You constantly have to find them. Even if they're on the desktop, they're underneath windows. And we wanted to create a place for users to put their favorite applications and their favorite documents where they could always find them quickly. And, you know, when you miniaturize a window, a place for it to go where you could always find it quickly. And so that's what we did. And it's called the Dock. Right.

Let me go ahead and, uh, this is the dock. Very easy, very simple. And you can drag things into it. So I can drag anything I want, an application into it. I can drag a document into it. And now my dock is full. What's going to happen now? What do I do with the next thing I want? Well, let's watch. Let's say I want to drag this in. It just gets smaller, right? It just gets smaller. And so I can drag all these different things into my dock, and it just keeps getting smaller and smaller until it can accommodate all of

them. As a matter of fact, uh, let's see. I can even set my dock, you know, to make things as small as I want. Things can get mighty small on the dock. Okay. So now, what happens when I miniaturize a document? Let's say I have a document open, and I miniaturize it. What happens? Well, let's watch. (music) I'm going to turn slow motion on so you can see this here. (applause) I can rearrange anything and move it

anywhere I want in the dock. Slow motion's on. Let me turn it off here. So, I can rearrange these things and put them anywhere I want on the dock. Right. And, uh, just okay. So now, actually, let me even show you one other thing here. Let me get this out. Let me open this QuickTime document again. Okay, let me turn slow-mo on here. Okay, now let me play (applause) this. Go ahead and go over. Okay, now

watch. (applause) (music) Mindful. So, um, now what I'd like to do is show you a feature that we have. Oops. Like to show you a feature that we have. Uh, let's say you would like your dock small or you've got so many things that your dock gets a little small. Well, we've got a feature that's really cool called magnification. And what it is is when

you just gets bigger, right? Actually, I've still got stone on here. Let me turn up. It just gets bigger. You go like this and see anything. So no matter how small your object, you make it very small. A pretty cool, huh? So, most of the time your dock's going to be like this, but again, we can just make it a little easier on oursel. Now, another feature we have is if you don't want to see your dock all the time, it can hide and it can just come up when you go down, right? Very, very simple, but we like to see it. And the last thing I'd like to show you today is a pretty cool feature in the in

the dock called single window mode. So, let's say, um, I've got this open and I've got two documents open. And what I really want to do, uh, matter of fact, maybe I'll even open a third. So, I got three documents open. And I'm going to be switching back and forth between documents all the time. And I want the system to manage all the windows for me. From any window, I can click this little button up in the right-hand corner and go into single window mode. So, I click this button, and these other windows automatically put themselves in the dock. And now I go ahead and just click this one, right? And it manages my windows for

me. Ain't that cool? And so I can be working on all sorts of things, and the system that manages. Let me go ahead and do that again. I put it in slow motion now so you can see it a little better. Very, very simple. So, this is the dock. This is one of the great features of all these wonderful new things about Mac OS X. So, what I'm going to do right now is show you one last thing. I'm going to log out. Oops. Log out. And I just want to log out here. And I'm going to log in as Mr. Herata. I've set up an account

for Mr. Herata son. And I'm going to log in. Uh, and he has a password here. And so I'm just going to log in. And Mr. Herata has his system set up a little differently than mine. Mr. Herata has a system set up all in Kanji, right? Again, Mac OS X is one global system. We're going to ship it in Japanese and many other languages all on one CD-ROM at the same time. And we're going to

ship it with not only the most robust operating system in the industry, not only the best and most advanced user interface, but the finest Japanese fonts that have ever been shipped with a personal computer before. (music)