Steve Jobs on The Mouse: Point, Click, and Move
What Jobs talks about
Jobs describes the personal office systems market as a new main market, and says Apple expects it to grow gradually by installing systems well and expanding as demand grows.
He then focuses on the mouse, explaining how it lets users move a pointer, point to words and pictures, move objects, and exchange information between applications.
The segment matters because it captures Jobs explaining how graphical interaction reduces the amount of computer knowledge users need to operate the system.
An NBC interviewer asks questions; Jobs speaks throughout.
In his words
“This is a new main market.”
“Let's talk about the mouse.”
“Simply, using the mouse, the user can move a pointer on the screen, point to words and pictures, move objects, define them, and exchange information between applications, all through this simple device.”
“We have summarized a lot of the knowledge that the user had to know to use this technology.”
Key points
- The personal office systems market is a new and important market.
- Apple prefers to grow step by step, starting with excellent first installations.
- Customer feedback and rising demand guide expansion.
- The mouse lets users control the screen with a pointer instead of relying only on keys.
- Users can point, move objects, and transfer information between applications.
- The goal is to simplify what users need to know.
Full transcript
This is a new main market. We believe that this technology will be created by the personal office systems market. Despite the size of this market, we prefer to gradually step by step and ensure the support of the first installation operations in an excellent way. We receive the client's comments and we will gradually expand the distribution area with the continuation of demand for the product, or rather with the growth of the offer. Let's talk about the mouse. What is its role compared to the keys on the keyboard? And the expansion of its size continuously in addition to a special key for each job. Simply, using the mouse, the user can move a pointer on the screen, point to words and pictures, move objects, define them, and exchange information between applications, all through this simple device.
And so we have summarized a lot of the knowledge that the user had to know to use this technology.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.