Steve Jobs on Customer Experience
Jobs said customer experience should shape product decisions from the start: begin with what people want, then work back to the technology. Across these recordings, he ties that idea to simple, integrated products, retail help, and seamless ownership, not features for their own sake.
“Start with the customer experience and work backwards to the technology”
“We decided that selling our products was not enough.”
“The buying experience and the ownership experience of owning a Mac is maybe the best of any product I know”
1:11:10Steve Jobs on Focus and Product Strategy: WWDC Fireside Chat
50:11Steve Jobs on the iPod: 1,000 Songs in Your Pocket
1:52:47Steve Jobs on iPhone 4 and FaceTime: A bigger leap
40:43Steve Jobs on the White iBook: Built for the Digital Lifestyle
1:14:19Steve Jobs on iBook and AirPort: Wireless for the rest of us
33:39Steve Jobs on Antennagate: Data, Cases, and Fixes
4:20Steve Jobs on We Don't Ship Junk: Macs, Intel, and the iMac
1:11:52Steve Jobs on iMac and iLife 08: the new desktop and apps
8:02Steve Jobs on Apple Retail Strategy: The Fifth Avenue Store
45:05Steve Jobs on the iTunes Music Store: Buying Music Online
1:09Steve Jobs on Apps Over Search
1:29:36Steve Jobs on iMac DV: Desktop Video for Everyone
1:04:29Steve Jobs on iPod and iTunes: Let’s Rock
4:24Steve Jobs on Apple Store Visit: iPhone launch night
4:15Steve Jobs on Apple Store Design: The First 25%
3:01Steve Jobs on iTunes Music: Madonna Joins the Store
10:11Steve Jobs on Apple Stores: The ultimate use of glass
1:18:49Steve Jobs on iTunes for Windows: the next generation music store
15:02Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility
0:14Steve Jobs on Time Machine: really great
4:56Steve Jobs on iPhone 4 Antenna: Hold It Right
1:03Steve Jobs on Technology in Search of a Customer
1:06:55Steve Jobs on the iTunes Music Store: Buy, mix, listen
13:36Steve Jobs on Android Fragmentation and the iPad
10:29Steve Jobs on the iMac Launch: Apple’s consumer comeback
3:04Steve Jobs on iTunes Movies and iTV: The Living Room Push
4:40Steve Jobs on iPhone 3G for Business
2:10Steve Jobs on Quality: We Just Can't Ship Junk
0:21Steve Jobs on iTunes on Windows: Glass of Ice Water
11:50Steve Jobs on Apple's Early Story: from garage to growth
0:57Steve Jobs on The Mouse: Point, Click, and Move
4:00Steve Jobs on the iMac Launch: Making Enough Computers
1:31:26Steve Jobs on Jaguar and the Digital Hub
21:16Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented
1:33:43Steve Jobs on the Digital Hub Strategy: Mac OS X to iPod
0:57Steve Jobs on The Mouse: Pointing Instead of Special Keys
0:59Steve Jobs on iPhone Apps: A Muslim Community Idea
14:31Steve Jobs on Apple TV and YouTube: Living-Room Video
16:06Steve Jobs on Macintosh: The Computer for the Rest of Us
1:05Steve Jobs on Macintosh: Home and business markets
9:00Steve Jobs on the App Store: How Apps Reach Every iPhone User
0:13Steve Jobs on Product Launch Confidence
0:35Steve Jobs on Product Line: Simpler, Better, Focused
0:38Steve Jobs on Customer Message: Serving users and developers
0:51Steve Jobs on Education: Maine's Laptop Initiative
6:59Steve Jobs on Lisa: Apple’s personal office system
0:56Steve Jobs on iPhone Orientation: Fortune Photo Error
0:31Steve Jobs on iCloud: Library Anywhere
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
0:27Steve Jobs on NPR Radio: Listening in the Car
0:38Steve Jobs on the iPhone and iMac: Live screens demo
1:28Steve Jobs on Computers as a Medium
6:09Steve Jobs on Apple Store Opening: All Systems Are Go
6:14Steve Jobs on Apple's Turnaround: Rebuilding the Macintosh Franchise
3:10Steve Jobs on Faxing: Better Than a Fax Machine
5:05Steve Jobs on the iPhone Launch: Three Products in One
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