Steve Jobs on Customer Message: Serving users and developers
What Jobs talks about
Steve Jobs says Apple is not trying to send a message to RIM. Instead, he says Apple is trying to serve customers and developers by focusing on what they need.
He explains that Apple asked enterprise customers what they wanted and built the product roadmap from that feedback rather than making it up internally.
Jobs also points to the pace of Apple’s work, noting the iPhone’s first year and the free software update for every iPhone user.
An interviewer asks the questions; Jobs answers throughout.
In his words
“We're not sending them a message.”
“We're sending customers a message and developers a message that we're going to try to serve their needs.”
“We went around and asked a lot of enterprise customers what they wanted.”
“To every iPhone user is a free software update.”
“So we've been moving pretty fast.”
Key points
- Apple is not messaging competitors; it is serving customers and developers.
- The product list came from asking enterprise customers what they wanted.
- Apple says the iPhone has been out for less than a year and development is moving fast.
- A free software update is coming to every iPhone user.
- Scott and his team have been busy shipping improvements.
Full transcript
Do you think that RIM should be worried? And what is the message for them? Well, you should go ask them. I have no idea what they... What is the message that you're sending them? We're not sending them a message. We're sending customers a message and developers a message that we're going to try to serve their needs. I mean, we went around and asked a lot of enterprise customers what they wanted. And that's where we got our list from. We didn't make it up ourselves. Remember, the iPhone has been out for less than a year. This stuff is going to be shipping right around the one-year anniversary of the iPhone. To every iPhone user is a free software update. So we've been moving pretty fast. Scott and his organization have been busy.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.