Steve Jobs on Strategy
Jobs treated strategy as focus: pick a clear market, build the right products, and let execution follow. Across these talks, he says Apple should use integration of hardware, software, and services to do things competitors cannot, and that turnaround comes from choosing fewer priorities and doing them well.
“If you do the right things on the top line, the bottom line will follow”
“Our strategy has been that we've got to be a hardware company in order to make our software business succeed.”
1:29:49Steve Jobs on the Future of Computing: D5 with Bill Gates
1:12:54Steve Jobs on Operational Applications: Why NeXT Matters
0:23Steve Jobs on Apple Turnaround: A Ship with a Hole
21:13Steve Jobs on Apple Campus: Cupertino's New Headquarters Plan
19:40Steve Jobs on Personal Computers: a fractional horsepower tool
38:34Steve Jobs on Microsoft Deal: Apple’s turnaround plan
11:40Steve Jobs on Apple's Turnaround: Focus, Partners, and Values
59:45Steve Jobs on the iPad 2: Faster, thinner, smarter
2:10:30Steve Jobs on Mac OS X: Aqua and the New Apple
1:00:39Steve Jobs on Intel Transition: Mac moves to Intel
33:39Steve Jobs on Antennagate: Data, Cases, and Fixes
18:49Steve Jobs on Marketing Strategy: Targeting the Professional Market
4:20Steve Jobs on We Don't Ship Junk: Macs, Intel, and the iMac
20:12Steve Jobs on NeXT Vision: Building for Education
8:02Steve Jobs on Apple Retail Strategy: The Fifth Avenue Store
45:05Steve Jobs on the iTunes Music Store: Buying Music Online
1:53:10Steve Jobs on the Digital Hub: iMac, iPhoto, iPod
22:38Steve Jobs on Pixar: Building a Studio
2:38:27Steve Jobs on the NeXT Computer: A New Architecture
23:01Steve Jobs on Pixar and Storytelling: Technology in Service of Art
19:19Steve Jobs on Quality: Re-engineering the Basics
1:09Steve Jobs on Apps Over Search
8:31Steve Jobs on Apple's Turnaround: Focus, culture, and product
31:27Steve Jobs on the Web: Dynamic Pages and the Future
50:49Steve Jobs on iTunes, Music, and the Digital Hub
9:23Steve Jobs on School Vouchers: Competition for Education
21:20Steve Jobs on Interpersonal Computing: The Next Revolution
2:09:54Steve Jobs on Mac OS X Progress: 10.1 and Developer Apps
1:49:44Steve Jobs on the Digital Hub: Apple’s Next Era
4:56Steve Jobs on Management: Run by Ideas, Not Hierarchy
5:18Steve Jobs on the Intel Transition
5:26Steve Jobs on Hiring A Players: Great Teams Win
15:02Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility
1:03Steve Jobs on Technology in Search of a Customer
4:08Steve Jobs on iPhone 3G Pricing: Trust Us
1:29:12Steve Jobs on Mac OS Strategy: Apple’s Roadmap
1:51:08Steve Jobs on Mac OS X Strategy: WWDC Update
7:05Steve Jobs on New Cupertino Campus: Staying Close to Home
4:40Steve Jobs on iPhone 3G for Business
2:10Steve Jobs on Quality: We Just Can't Ship Junk
0:57Steve Jobs on Apple Is Software
1:50:03Steve Jobs on Mac OS X Jaguar: 150 New Features
1:36:56Steve Jobs on Xserve: Apple Enters the Server Market
1:32:16Steve Jobs on Mac OS X 10.1: The mainstream release
1:18:27Steve Jobs on NeXTSTEP on Intel: the software-only pivot
1:52:21Steve Jobs on NextStep 3.0: The networked future
11:06Steve Jobs on Focus: Always Forward
3:24Steve Jobs on Michael Dell: Criticizing Dell's Strategy
32:38Steve Jobs on WebObjects: Turning the Web Dynamic
29:31Steve Jobs on Dynamic Web Applications: Act 2 of the Web
32:59Steve Jobs on WebObjects and Dynamic Web Services
44:26Steve Jobs on Apple’s Return to NeXT: Rhapsody and the Future
18:56Steve Jobs on Higher Education: Building NeXT for Learning
54:01Steve Jobs on the Power Mac G3: Think Different Performance
0:33Steve Jobs on Education: Video Computer Projects in Classrooms
29:07Steve Jobs on Dynamic Web Catalogs
50:02Steve Jobs on OpenStep and WebObjects
0:54Steve Jobs on Constant Innovation
7:03Steve Jobs on the Power Macintosh G3: Apple’s fast comeback
2:40Steve Jobs on Apple's Vision: People Before Mainframes
17:42Steve Jobs on Mac OS 8.5: Sherlock, Speed, and Scriptability
5:43Steve Jobs on the iPhone: Apple’s leapfrog device
1:33:43Steve Jobs on the Digital Hub Strategy: Mac OS X to iPod
43:43Steve Jobs on the App Store: 30 Days In
0:59Steve Jobs on Mac Clones: Why Apple Drew the Line
0:26Steve Jobs on Apple as a Leaking Ship
1:14Steve Jobs on Apple's Differentiation: Why Apple Must Exist
1:32:09Steve Jobs on Apple's Future: Rhapsody and the Yellow Box
0:59Steve Jobs on the Next Big Thing
1:05Steve Jobs on Macintosh: Home and business markets
3:30Steve Jobs on Global Competition: Companies, Not Countries
1:16Steve Jobs on Apple Comeback: He’s Just Come Back Home
0:42Steve Jobs on Apple
0:35Steve Jobs on Product Line: Simpler, Better, Focused
0:38Steve Jobs on Customer Message: Serving users and developers
6:59Steve Jobs on Lisa: Apple’s personal office system
6:03Steve Jobs on iMac and Market Share: Aggressive Growth
8:45Steve Jobs on the iPod Shuffle and Mac Mini
1:02Steve Jobs on the Macintosh Office: People Before Mainframes
0:33Steve Jobs on New Products: The Next Dream
10:31Steve Jobs on NeXTstation Launch: the second-generation NeXT lineup
6:14Steve Jobs on Apple's Turnaround: Rebuilding the Macintosh Franchise
1:24Steve Jobs on Launch Deadlines: Spring 1987 Matters
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