Steve Jobs on Apple Comeback: He’s Just Come Back Home
This clip is an excerpt from a longer recording: Steve Jobs on Think Different: Apple’s brand values.
What Jobs talks about
This ad tells the origin story of Apple: Wozniak and Jobs in a garage, building the first personal computer and starting a company that felt simple and right for what it was trying to do.
It then shifts to Apple’s growth, the rainbow logo, and the idea that the company’s identity stayed alive even as the people changed and moved on.
The closing line frames Jobs’s return as coming “back home,” making the ad a compact statement about continuity, identity, and Apple’s comeback.
Jobs speaks throughout as the sole narrator.
In his words
“There were these two guys, one named Wozniak and one named Jobs”
“Nobody thought the idea would fly, but they did”
“While a body changes, the soul has a way of staying the same”
“As for Jobs, he's just come back home.”
“Apple. Who's different?”
Key points
- Apple began with two people in a garage and an idea nobody expected to succeed.
- The company’s simple name matched its purpose.
- The rainbow logo was chosen because it looked cool, not because of a hidden myth.
- Even when Jobs and Woz left, Apple’s soul remained.
- Jobs’s return is presented as a homecoming.
- The ad ties Apple’s past to its future in one story.
Full transcript
There were these two guys, one named Wozniak and one named Jobs, who got together in a garage and decided to create something special, the first personal computer. Nobody thought the idea would fly, but they did, so they started a company and they named it Apple. It was a simple name, but that was what their company was about, so it was perfect. Now Folklore has it that they gave their logo rainbow colors because they knew that Apple was their pot of gold, but really they just did it because they thought it looked cool. Anyway, before you knew it, these two guys and their company became famous, and people all over the world were soon able to do incredible things that had never been done before.
As the years went on, the company got big, and the two guys became rich, and they left. The company still created amazing computers, because while a body changes, the soul has a way of staying the same. Wozniak has since gone on to teach school children. As for Jobs, he's just come back home. Apple. Who's different?
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.