Steve Jobs on Apple's Comeback
Jobs described Apple’s comeback as a return to focus, innovation, and simplicity. Across these recordings, he says the company had to stop standing still, cut away distractions, and build a small number of great products that blend hardware, software, and design. He often frames the turnaround as serving customers and creative people rather than beating rivals.
“The way out is not to slash and burn; it's to innovate.”
“We need to focus on a handful of things and do them really, really well.”
“It's to make Apple great again.”
0:23Steve Jobs on Apple Turnaround: A Ship with a Hole
1:45:29Steve Jobs on Apple's Turnaround: The Hierarchy of Skepticism
21:13Steve Jobs on Apple Campus: Cupertino's New Headquarters Plan
38:34Steve Jobs on Microsoft Deal: Apple’s turnaround plan
11:40Steve Jobs on Apple's Turnaround: Focus, Partners, and Values
39:19Steve Jobs on Think Different: Apple’s brand values
2:10:30Steve Jobs on Mac OS X: Aqua and the New Apple
7:20Steve Jobs on Apple's Turnaround
15:46Steve Jobs on Apple’s Comeback: The making of a legend
26:51Steve Jobs on iMac: Apple’s consumer breakthrough
5:44Steve Jobs on Pixar and the Beatles
1:30:26Steve Jobs on the Mac: Back to the Mac
8:31Steve Jobs on Apple's Turnaround: Focus, culture, and product
5:25Steve Jobs on the Beatles Team: Great Work Is Collective
4:24Steve Jobs on Apple Store Visit: iPhone launch night
8:46Steve Jobs on Macintosh: The 1944 wartime parody
15:02Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility
4:26Steve Jobs on the iMac: Making Great Computers Easy
10:21Steve Jobs on Connecting the Dots: Three life stories
10:29Steve Jobs on the iMac Launch: Apple’s consumer comeback
7:05Steve Jobs on New Cupertino Campus: Staying Close to Home
11:50Steve Jobs on Apple's Early Story: from garage to growth
0:47Steve Jobs on Mathematica: Happy 10th Anniversary
1:18:27Steve Jobs on NeXTSTEP on Intel: the software-only pivot
7:04Steve Jobs on Marketing: Think Different
44:26Steve Jobs on Apple’s Return to NeXT: Rhapsody and the Future
4:00Steve Jobs on the iMac Launch: Making Enough Computers
1:49Steve Jobs on Apple's Comeback: I'm Back at Apple
0:54Steve Jobs on Constant Innovation
7:03Steve Jobs on the Power Macintosh G3: Apple’s fast comeback
2:40Steve Jobs on Apple's Vision: People Before Mainframes
5:43Steve Jobs on the iPhone: Apple’s leapfrog device
0:52Steve Jobs on Apple's Comeback: Dell Was Wrong
0:26Steve Jobs on Apple as a Leaking Ship
1:39Steve Jobs on Organ Donation: A thank-you and update
1:16Steve Jobs on Apple Comeback: He’s Just Come Back Home
6:09Steve Jobs on Getting Fired from Apple: The painful split
1:56Steve Jobs on Personal Computers: Home, Business, Education
0:42Steve Jobs on Apple
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
6:09Steve Jobs on Apple Store Opening: All Systems Are Go
6:14Steve Jobs on Apple's Turnaround: Rebuilding the Macintosh Franchise
5:12Steve Jobs on Apple, iPhone, and Life Story
8:29Steve Jobs on Changing the World: You Can Mold It
9:46Steve Jobs on Competition: Contribute Something
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