Steve Jobs on New Cupertino Campus: Staying Close to Home

Cupertino City Council campus presentation · April 18, 2006
Video thumbnail: Steve Jobs on New Cupertino Campus: Staying Close to Home
7 minSpeech52K views across 7 uploads997-word transcriptWatch on YouTube ↗

What Jobs talks about

Steve Jobs addresses the Cupertino City Council to explain why Apple needs a new campus. He says Apple’s business and employee base have grown rapidly, leaving the company spread across many rented buildings in town.

He describes how Apple found a way to stay in Cupertino by assembling nine properties into a roughly 50-acre campus near 280, Pruneridge, and Tantau. Jobs says the project will take years to plan and build, but it will let Apple keep both campuses and house more of its employees locally.

The exchange matters because it shows Apple’s scale at the time and Jobs’s desire to keep the company rooted in Cupertino even as it expands. It also highlights the practical side of Apple’s growth: land, zoning, planning, and long-term city cooperation.

City council members and city staff speak briefly, mostly reacting and offering support; Jobs speaks at length.

In his words

“When you know us, we started Apple in my parents' garage 30 years ago this month.”
“Our business basically tripled in the last five or six years.”
“We have rented every corner of the building that we can find in Cupertino”
“We found something in Cupertino that made it possible.”
“I think we have found a way to stay in Cupertino.”

Key points

  • Apple’s business has tripled in the last five or six years.
  • The company is spread across 30 other buildings in Cupertino.
  • Apple found a way to stay in Cupertino instead of moving elsewhere.
  • The new campus would combine nine properties into about 50 acres.
  • Jobs says the campus could accommodate 3,350 people.
  • The project will take three to four years to plan, approve, and build.
  • Apple plans to keep both the existing campus and the new one.

Full transcript

Now, for communication, I have a card here. It is an honor for us to have Mr. Jobs here to share information with us. Welcome, Mr. Jobs. Thank you. You can use one of the microphones there. I will use this one. All right. We made a very light agenda tonight to mock your presentation. Oh, that's good. I don't have a lot of presentations. I just came to say something to you. All right. And I would like your input on that. When you know us, we started Apple in my parents' garage 30 years ago this month.

So we started it on April Fool's Day. And after about a year, we moved to Cupertino. So we've been here for almost 30 years, and we've been here ever since. What happened at Apple is that our business basically tripled in the last five or six years. From $6 billion in sales to $20 billion in sales, basically. And, um, it means that our number of employees at Cupertino has dramatically increased. So now, as you know, we have a great campus near 280, but we are now in 30 other buildings.

I mean, we have rented every corner of the building that we can find in Cupertino to accommodate our employees, and they are getting further and further away from the campus, which makes this whole situation quite inefficient and frustrating. This is troublesome and frustrating for people. So we decided, whoa, a few months ago that we needed to build a new campus. Um, and we thought we couldn't do it in Cupertino because there aren't many, there aren't many apricot farms left in Cupertino. So we thought we had to go out of Cupertino. And we looked, and you know, you can get land much cheaper than in Cupertino in several other places in Lembah, generally towards 101.

Um, but after seeing a lot of things, we found something in Cupertino that made it possible. It is more expensive, much more expensive than what we can get elsewhere. But this is something where we can still be in the area that we like the most. And, whoa, so we actually took a step forward and, um, recognized this property side. Actually, these are nine separate properties. And by uniting them, we can make a campus area of about 50 acres. And, whoa, you know, it accommodates 3.350 people there.

So, we actually took a step forward and acquired all this land, and basically this is land in 280 and Prunerich and Tantau. Eh, the land across the road, I think it's 100 hectares of land owned by HP. And there's a building on top of it. That land already has a commercial zone. Our plan is basically to demolish all the buildings and build a more efficient structure and build a good campus. So, we're pretty happy. I mean, we haven't started planning anything yet, and it's going to take time. You know, three to four years to plan, get approval, and build it. And once it's done, we plan to use the two campuses. We plan to maintain the existing ones and own the new ones.

And we hope to accommodate all our employees in both of those places. We are very happy and I just want to let you know about this. We will start the design process in the next few months to determine what will be done, get some ideas, but I think we have found a way to stay in Cupertino. And because we are your biggest tax obligation, I think you might enjoy hearing it. And we might get even bigger. So, that's all I wanted to say tonight. We have found something that is very unexpected and costs more than we want. But hopefully in five years, we will forget it and have a second campus in Cupertino.

Thank you very much. That's great news. Really, really great news. Yes, just tell us what we can do to help. Good. Congratulations on your decision. We have all seen you grow and many of us here use your products both in the office and at home. Oh, that's great. And we hope when you expand, you can find enough space here in Cupertino. So, congratulations because you can make it happen. Yes. And... It's a small opportunity, but we... I'm sure so. We are very lucky. But we appreciate you both as a employer and a provider. So, thank you. Good. Thank you very much. We are happy to be here, Mr. Jobs. I think Apple has always been an integral part of Cupertino.

So, we appreciate all your efforts in Cupertino. And we hope to continue working with you in a mutually beneficial situation. Once again, thank you. Good. Good. Thank you. And congratulations on your birthday. Yes, it's been 30 years. We are getting old. Thank you. Cupertino is getting old, not you. And there's one thing I want to mention. You talked about development in that area. We have a subcommittee called the Economic Development Committee and you may want to send a representative to that committee to work together. And maybe from there, we can help you with great things. Good. That will be amazing.

And I'm sure we will have a lot of agreements for planning committees and things like that. So, we have to arrange everything first. So, we already have the land. Now I have to find out what will be built there. However, I think we can produce something very good. It's like you have a child, then you decide how to raise that child. No, it's very crucial. You have to know the location. It's great. I think we also got the last one in Certino. So, for sure, we are quite lucky. Good. Thank you very much. Thank you for coming. Thank you for joining us in the news. What an amazing news. It's like Star Wars. Wow.

Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.