Steve Jobs on Competition: Contribute Something
What Jobs talks about
In this brief interview, Jobs addresses the reality of competing in a crowded industry. He frames the challenge as one of making a real contribution rather than simply joining the market.
He also touches on Apple’s broader direction, including reinvention and the phone, suggesting that the company’s work is tied to where the industry is going.
The transcript is fragmentary, but the core idea is clear: Jobs sees competition as a forcing function for focus, innovation, and meaningful product change.
Jobs speaks throughout, with an interviewer heard off-camera.
In his words
“You know, contribute something.”
“We've done is to is to reinvent the phone.”
“This is where the world's going.”
“The company will continue to do very well.”
Key points
- There are already many players in the market, so the question is how to contribute something real.
- Apple’s approach is framed as reinvention, not imitation.
- He suggests the phone is part of where the industry is heading.
- The company’s future depends on continuing to do strong work despite outside scrutiny.
Full transcript
First of all, you look at in the globe. This is also Apple so much competition and already so many players. You know, contribute something.
And we don't mind the fact that there companies were sold in 2000 and I think what we've done is to is to reinvent the phone. You mentioned in your iPhone. Apple computer. This is where the world's going.
Industry. Are you we are about
you and your stature here at And they looked at Jesus.
They came out with their report that that misconduct. As CEO But company will continue to do very well.
Transcribed from the audio by speech recognition (Deepgram). Timestamps link to the video above. Errors are possible.