Steve Jobs on Innovation

Jobs repeatedly treats innovation as making technology simpler, more integrated, and more useful for ordinary people. Across these recordings, he ties real innovation to design, software, and hardware working together, and says the only way out when a company stalls is to innovate again.

“The way out is not to slash and burn; it's to innovate.”
“We're building tools that amplify a human ability.”
“The people who are crazy enough to think they can change the world are the ones who do.”
Steve Jobs on Macintosh Introduction: The computer for the rest of us1:24:29

Steve Jobs on Macintosh Introduction: The computer for the rest of us

1984 · Keynote · 21M views
Steve Jobs on Operational Applications: Why NeXT Matters1:12:54

Steve Jobs on Operational Applications: Why NeXT Matters

1992 · Speech · 10M views
Steve Jobs on the iPod: 1,000 Songs in Your Pocket50:11

Steve Jobs on the iPod: 1,000 Songs in Your Pocket

2001 · Keynote · 9.1M views
Steve Jobs on iPhone 4 and FaceTime: A bigger leap1:52:47

Steve Jobs on iPhone 4 and FaceTime: A bigger leap

2010 · Keynote · 8.4M views
Steve Jobs on Leopard and iPhone Web Apps1:23:45

Steve Jobs on Leopard and iPhone Web Apps

2007 · Keynote · 8.0M views
Steve Jobs on Apple Origins: From Blue Boxes to the Apple I1:36:30

Steve Jobs on Apple Origins: From Blue Boxes to the Apple I

1995 · Interview · 7.7M views
Steve Jobs on The Future of Computing: Design Meets Society55:15

Steve Jobs on The Future of Computing: Design Meets Society

1983 · Speech · 7.5M views
Steve Jobs on the iPod Nano: A thousand songs, unbelievably small53:40

Steve Jobs on the iPod Nano: A thousand songs, unbelievably small

2005 · Keynote · 6.6M views
Steve Jobs on Flash and Tablets: Why Apple Chooses1:35:54

Steve Jobs on Flash and Tablets: Why Apple Chooses

2010 · Interview · 4.9M views
Steve Jobs on Apple's Early Vision: Computers for One Person23:00

Steve Jobs on Apple's Early Vision: Computers for One Person

1980 · Speech · 3.4M views
Steve Jobs on Leopard Preview: Time Machine and Spaces1:24:42

Steve Jobs on Leopard Preview: Time Machine and Spaces

2006 · Keynote · 3.3M views
Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac1:40:28

Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac

1999 · Keynote · 3.1M views
Steve Jobs on the iPad 2: Faster, thinner, smarter59:45

Steve Jobs on the iPad 2: Faster, thinner, smarter

2011 · Keynote · 2.4M views
Steve Jobs on the iPhone 3G: Faster, cheaper, wider1:43:34

Steve Jobs on the iPhone 3G: Faster, cheaper, wider

2008 · Keynote · 2.2M views
Steve Jobs on Apple's Turnaround7:20

Steve Jobs on Apple's Turnaround

1996 · TV · 1.4M views
Steve Jobs on the iPod Mini: A new member of the family2:00:55

Steve Jobs on the iPod Mini: A new member of the family

2004 · Keynote · 1.2M views
Steve Jobs on Intel Transition: Mac moves to Intel1:00:39

Steve Jobs on Intel Transition: Mac moves to Intel

2005 · Keynote · 1.2M views
Steve Jobs on iBook and AirPort: Wireless for the rest of us1:14:19

Steve Jobs on iBook and AirPort: Wireless for the rest of us

1999 · Keynote · 1.1M views
Steve Jobs on Apple’s Comeback: The making of a legend15:46

Steve Jobs on Apple’s Comeback: The making of a legend

2011 · TV · 977K views
Steve Jobs on Mac OS X Tiger: Spotlight, Dashboard, and more1:55:46

Steve Jobs on Mac OS X Tiger: Spotlight, Dashboard, and more

2005 · Keynote · 953K views
Steve Jobs on Antennagate: Data, Cases, and Fixes33:39

Steve Jobs on Antennagate: Data, Cases, and Fixes

2010 · Press conference · 802K views
Steve Jobs on the iPhone: Apple’s next big product10:01

Steve Jobs on the iPhone: Apple’s next big product

2007 · TV · 798K views
Steve Jobs on the Power Mac G4 Cube: The Ultimate Desktop1:42:11

Steve Jobs on the Power Mac G4 Cube: The Ultimate Desktop

2000 · Keynote · 782K views
Steve Jobs on iMac and iLife 08: the new desktop and apps1:11:52

Steve Jobs on iMac and iLife 08: the new desktop and apps

2007 · Keynote · 651K views
Steve Jobs on Education: Computers as a New Medium16:09

Steve Jobs on Education: Computers as a New Medium

1985 · Speech · 604K views
Steve Jobs on Innovation: Safari, iLife, and PowerBook2:00:14

Steve Jobs on Innovation: Safari, iLife, and PowerBook

2003 · Keynote · 601K views
Steve Jobs on Unibody MacBooks: A New Notebook Era52:38

Steve Jobs on Unibody MacBooks: A New Notebook Era

2008 · Keynote · 515K views
Steve Jobs on the NeXT Computer: A New Architecture2:38:27

Steve Jobs on the NeXT Computer: A New Architecture

1988 · Keynote · 408K views
Steve Jobs on NeXTSTEP: A New Platform for the 1990s18:44

Steve Jobs on NeXTSTEP: A New Platform for the 1990s

1990 · Keynote · 402K views
Steve Jobs on Apps Over Search1:09

Steve Jobs on Apps Over Search

c. 2010 · Interview · 346K views
Steve Jobs on the Web: Dynamic Pages and the Future31:27

Steve Jobs on the Web: Dynamic Pages and the Future

1996 · Interview · 308K views
Steve Jobs on Interpersonal Computing: The Next Revolution21:20

Steve Jobs on Interpersonal Computing: The Next Revolution

1990 · Interview · 285K views
Steve Jobs on Mac OS X Progress: 10.1 and Developer Apps2:09:54

Steve Jobs on Mac OS X Progress: 10.1 and Developer Apps

2001 · Keynote · 277K views
Steve Jobs on the Power Mac G5: fastest personal computer2:05:51

Steve Jobs on the Power Mac G5: fastest personal computer

2003 · Keynote · 271K views
Steve Jobs on the Beatles Team: Great Work Is Collective5:25

Steve Jobs on the Beatles Team: Great Work Is Collective

2003 · Interview · 242K views
Steve Jobs on Power Mac G4: The first supercomputer on a chip1:34:19

Steve Jobs on Power Mac G4: The first supercomputer on a chip

1999 · Keynote · 238K views
Steve Jobs on Tiger: Spotlight and the 30-Inch Display1:40:41

Steve Jobs on Tiger: Spotlight and the 30-Inch Display

2004 · Keynote · 214K views
Steve Jobs on Interpersonal Computing: NeXT demo34:19

Steve Jobs on Interpersonal Computing: NeXT demo

1990 · Demo · 183K views
Steve Jobs on Apple Stores: The ultimate use of glass10:11

Steve Jobs on Apple Stores: The ultimate use of glass

2006 · TV · 175K views
Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility15:02

Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility

1999 · Internal meeting · 169K views
Steve Jobs on Time Machine: really great0:14

Steve Jobs on Time Machine: really great

c. 2007 · Recording · 151K views
Steve Jobs on Toy Story: The First Computer-Generated Feature26:21

Steve Jobs on Toy Story: The First Computer-Generated Feature

1995 · Keynote · 140K views
Steve Jobs on Technology in Search of a Customer1:03

Steve Jobs on Technology in Search of a Customer

2006 · Interview · 121K views
Steve Jobs on Mac OS Strategy: Apple’s Roadmap1:29:12

Steve Jobs on Mac OS Strategy: Apple’s Roadmap

1998 · Keynote · 87K views
Steve Jobs on Product Introductions: iPod Nano, iPhone, MacBook Air10:45

Steve Jobs on Product Introductions: iPod Nano, iPhone, MacBook Air

2007 · Recording · 86K views
Steve Jobs on iPhone OS 4: Multitasking, Folders, and iAd59:57

Steve Jobs on iPhone OS 4: Multitasking, Folders, and iAd

2010 · Keynote · 82K views
Steve Jobs on Founding Apple: Building for Ourselves7:41

Steve Jobs on Founding Apple: Building for Ourselves

2001 · Recording · 75K views
Steve Jobs on Mac OS X Strategy: WWDC Update1:51:08

Steve Jobs on Mac OS X Strategy: WWDC Update

1999 · Keynote · 67K views
Steve Jobs on Interface Builder: Building Apps Visually12:01

Steve Jobs on Interface Builder: Building Apps Visually

c. 1992 · Demo · 55K views
Steve Jobs on Innovation and Creativity: Change the World7:01

Steve Jobs on Innovation and Creativity: Change the World

1982 · Speech · 55K views
Steve Jobs on Macintosh Introduction: The computer for the rest of us1:36:46

Steve Jobs on Macintosh Introduction: The computer for the rest of us

1984 · Keynote · 53K views
Steve Jobs on Apple's Product Line: iMac, iBook, and G41:21:08

Steve Jobs on Apple's Product Line: iMac, iBook, and G4

2000 · Keynote · 30K views
Steve Jobs on Apple's Early Story: from garage to growth11:50

Steve Jobs on Apple's Early Story: from garage to growth

1980 · Interview · 29K views
Steve Jobs on the iPhone: Three Revolutionary Products1:47

Steve Jobs on the iPhone: Three Revolutionary Products

c. 2007 · Keynote · 26K views
Steve Jobs on Mathematica: Happy 10th Anniversary0:47

Steve Jobs on Mathematica: Happy 10th Anniversary

1998 · Recording · 20K views
Steve Jobs on NextStep 3.0: The networked future1:52:21

Steve Jobs on NextStep 3.0: The networked future

1992 · Keynote · 19K views
Steve Jobs on Marketing: Think Different7:04

Steve Jobs on Marketing: Think Different

c. 1997 · Speech · 17K views
Steve Jobs on Stealing Great Ideas0:39

Steve Jobs on Stealing Great Ideas

c. 1984 · Recording · 16K views
Steve Jobs on Computer Animation: Pixar's future3:39

Steve Jobs on Computer Animation: Pixar's future

1987 · TV · 16K views
Steve Jobs on the Web: The Defining Technology2:21

Steve Jobs on the Web: The Defining Technology

1995 · Interview · 13K views
Steve Jobs on WebObjects: Turning the Web Dynamic32:38

Steve Jobs on WebObjects: Turning the Web Dynamic

1996 · Keynote · 13K views
Steve Jobs on Dynamic Web Applications: Act 2 of the Web29:31

Steve Jobs on Dynamic Web Applications: Act 2 of the Web

1996 · Keynote · 12K views
Steve Jobs on WebObjects and Dynamic Web Services32:59

Steve Jobs on WebObjects and Dynamic Web Services

1996 · Keynote · 11K views
Steve Jobs on Apple’s Return to NeXT: Rhapsody and the Future44:26

Steve Jobs on Apple’s Return to NeXT: Rhapsody and the Future

1997 · Interview · 11K views
Steve Jobs on MacBook Air: A very light laptop1:14

Steve Jobs on MacBook Air: A very light laptop

2010 · Interview · 11K views
Steve Jobs on Life Lessons: You Can Influence This Life0:46

Steve Jobs on Life Lessons: You Can Influence This Life

Speech · 9K views
Steve Jobs on Year of the Notebook: New PowerBooks and Wireless Input14:26

Steve Jobs on Year of the Notebook: New PowerBooks and Wireless Input

2003 · Keynote · 7K views
Steve Jobs on the Power Mac G3: Think Different Performance54:01

Steve Jobs on the Power Mac G3: Think Different Performance

1997 · Keynote · 7K views
Steve Jobs on Steve and Wozniak: The early partnership30:25

Steve Jobs on Steve and Wozniak: The early partnership

c. 1985 · Recording · 5K views
Steve Jobs on Dynamic Web Catalogs29:07

Steve Jobs on Dynamic Web Catalogs

1996 · Demo · 5K views
Steve Jobs on Publishing Technology: G3 Speed and QuickTime41:53

Steve Jobs on Publishing Technology: G3 Speed and QuickTime

1998 · Keynote · 5K views
Steve Jobs on OpenStep and WebObjects50:02

Steve Jobs on OpenStep and WebObjects

1995 · Keynote · 5K views
Steve Jobs on Constant Innovation0:54

Steve Jobs on Constant Innovation

c. 2000 · Recording · 5K views
Steve Jobs on Power Mac G3: Fast, Expandable, Sexy1:20:56

Steve Jobs on Power Mac G3: Fast, Expandable, Sexy

1999 · Keynote · 4K views
Steve Jobs on Apple and Microsoft Lawsuit: Don’t Copyright Function2:33

Steve Jobs on Apple and Microsoft Lawsuit: Don’t Copyright Function

1988 · TV · 4K views
Steve Jobs on Mac OS 8.5: Sherlock, Speed, and Scriptability17:42

Steve Jobs on Mac OS 8.5: Sherlock, Speed, and Scriptability

1998 · Keynote · 4K views
Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented21:16

Steve Jobs on iPod Hi-Fi: Home Stereo Reinvented

2006 · Keynote · 3K views
Steve Jobs on the Digital Hub Strategy: Mac OS X to iPod1:33:43

Steve Jobs on the Digital Hub Strategy: Mac OS X to iPod

2002 · Keynote · 3K views
Steve Jobs on Object Orientation0:48

Steve Jobs on Object Orientation

1996 · Speech · 3K views
Steve Jobs on PowerBook G3: Faster Than Pentium7:16

Steve Jobs on PowerBook G3: Faster Than Pentium

1998 · Keynote · 2K views
Steve Jobs on The Mouse: Pointing Instead of Special Keys0:57

Steve Jobs on The Mouse: Pointing Instead of Special Keys

1983 · Demo · 2K views
Steve Jobs on Apple II: The future of personal computing2:22

Steve Jobs on Apple II: The future of personal computing

Recording · 2K views
Steve Jobs on Thinkers And Doers1:48

Steve Jobs on Thinkers And Doers

1990 · Recording · 2K views
Steve Jobs on Passion and Focus: Building Great Products18:10

Steve Jobs on Passion and Focus: Building Great Products

1999 · TV · 2K views
Steve Jobs on Teamwork: Polishing Ideas Together2:03

Steve Jobs on Teamwork: Polishing Ideas Together

c. 1984 · Recording · 1K views
Steve Jobs on the Home Computer Revolution3:13

Steve Jobs on the Home Computer Revolution

1981 · TV · 1K views
Steve Jobs on MacBook Air: One-Hand Demo0:37

Steve Jobs on MacBook Air: One-Hand Demo

c. 2008 · Demo · 1K views
Steve Jobs on Apple's Differentiation: Why Apple Must Exist1:14

Steve Jobs on Apple's Differentiation: Why Apple Must Exist

1991 · Interview · 1K views
Steve Jobs on Apple's Future: Rhapsody and the Yellow Box1:32:09

Steve Jobs on Apple's Future: Rhapsody and the Yellow Box

1997 · Keynote · 1K views
Steve Jobs on Apple Product Demo: From the Top0:46

Steve Jobs on Apple Product Demo: From the Top

Press conference · 1K views
Steve Jobs on Game Consoles: A Presentation Aside1:35

Steve Jobs on Game Consoles: A Presentation Aside

2006 · Keynote · 1K views
Steve Jobs on iPad Origins: The tablet came first1:50

Steve Jobs on iPad Origins: The tablet came first

c. 2010 · Interview · 927 views
Steve Jobs on Macintosh: The Computer for the Rest of Us16:06

Steve Jobs on Macintosh: The Computer for the Rest of Us

1983 · Recording · 901 views
Steve Jobs on the Next Big Thing0:59

Steve Jobs on the Next Big Thing

c. 2006 · TV · 895 views
Steve Jobs on Digital Librarian: Search the world in minutes3:33

Steve Jobs on Digital Librarian: Search the world in minutes

1988 · TV · 828 views
Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials35:17

Steve Jobs on NeXT Sales Tools: Demo Apps and Marketing Materials

1994 · Demo · 817 views
Steve Jobs on iPhone and Tablet Origins: The Secret4:16

Steve Jobs on iPhone and Tablet Origins: The Secret

c. 2010 · Interview · 666 views
Steve Jobs on Digital Libraries: Computers for the Humanities3:33

Steve Jobs on Digital Libraries: Computers for the Humanities

1988 · TV · 487 views
Steve Jobs on Product Launch Confidence0:13

Steve Jobs on Product Launch Confidence

Recording · 481 views
Steve Jobs on Monsters, Inc.: Automatic Fur and Poignant Story1:23

Steve Jobs on Monsters, Inc.: Automatic Fur and Poignant Story

2001 · Recording · 428 views
Steve Jobs on Personal Computers: Making Computers for People11:13

Steve Jobs on Personal Computers: Making Computers for People

1981 · Interview · 405 views
Steve Jobs on Product Introductions: one more thing1:48

Steve Jobs on Product Introductions: one more thing

c. 2007 · Keynote · 255 views
Steve Jobs on Education: Maine's Laptop Initiative0:51

Steve Jobs on Education: Maine's Laptop Initiative

2002 · Speech · 243 views
Steve Jobs on Unclear Recording: Source Mismatch2:26

Steve Jobs on Unclear Recording: Source Mismatch

1980 · Recording · 228 views
Steve Jobs on Lisa: Apple’s personal office system6:59

Steve Jobs on Lisa: Apple’s personal office system

1983 · Recording · 215 views
Steve Jobs on the iPhone and iMac: Live screens demo0:38

Steve Jobs on the iPhone and iMac: Live screens demo

c. 2007 · Demo · 103 views
Steve Jobs on Designing the Mouse0:49

Steve Jobs on Designing the Mouse

c. 1981 · Recording · 98 views
Steve Jobs on New Products: The Next Dream0:33

Steve Jobs on New Products: The Next Dream

c. 2004 · Recording · 94 views
Steve Jobs on NeXTstation Launch: the second-generation NeXT lineup10:31

Steve Jobs on NeXTstation Launch: the second-generation NeXT lineup

1990 · Keynote · 91 views
Steve Jobs on Object-Oriented Programming: the next breakthrough10:43

Steve Jobs on Object-Oriented Programming: the next breakthrough

1992 · TV · 77 views
Steve Jobs on Revolutionary UI0:20

Steve Jobs on Revolutionary UI

c. 1995 · Recording · 76 views
Steve Jobs on Apple, iPhone, and Life Story5:12

Steve Jobs on Apple, iPhone, and Life Story

Interview · 66 views
Steve Jobs on Creativity: Connecting Things0:56

Steve Jobs on Creativity: Connecting Things

c. 1995 · Recording · 42 views
Steve Jobs on Faxing: Better Than a Fax Machine3:10

Steve Jobs on Faxing: Better Than a Fax Machine

c. 1991 · Demo · 37 views
Steve Jobs on Touch Screens0:31

Steve Jobs on Touch Screens

c. 2007 · Keynote · 35 views
Steve Jobs on Changing the World: You Can Mold It8:29

Steve Jobs on Changing the World: You Can Mold It

Recording · 34 views
Steve Jobs on the iPhone Launch: Three Products in One5:05

Steve Jobs on the iPhone Launch: Three Products in One

2007 · Press conference · 20 views
Steve Jobs on Creativity: Just Connecting Things5:20

Steve Jobs on Creativity: Just Connecting Things

c. 2007 · Interview · 18 views
Steve Jobs on Tool Builders0:15

Steve Jobs on Tool Builders

c. 1986 · Recording · 15 views
Steve Jobs on Competition: Contribute Something9:46

Steve Jobs on Competition: Contribute Something

Interview · 6 views
Steve Jobs on Customer-Led Innovation: Design Beyond Requests5:18

Steve Jobs on Customer-Led Innovation: Design Beyond Requests

c. 1996 · Panel · 5 views