Steve Jobs on Personal Computers: Making Computers for People

Interview on Apple and personal computers · 1981
Video thumbnail: Steve Jobs on Personal Computers: Making Computers for People
11 minInterview405 views across 1 upload2,000-word transcriptWatch on YouTube ↗

What Jobs talks about

Jobs argues that personal computers are not just smaller computers, but tools that extend human ability. He says they should help people do more creative work by replacing repetitive tasks.

He contrasts early computers with personal computers, describing the shift from expensive machines for governments and universities to affordable tools for individuals and families. He also compares computing to tools like bicycles and calculators to show how technology can reshape society.

The interview also covers Apple’s origin, why he named the company Apple, why he hired great people, and why he was motivated by impact rather than money. The result is a clear statement of Jobs’s early vision for computing and Apple’s role in popularizing it.

Jobs is interviewed by a host whose questions are translated in the transcript.

In his words

“We use computers to double the human intellectual ability”
“To be able to do more creative work”
“I'm making a bicycle-like tool.”
“I didn't make a computer, I made a personal computer”
“I never did it for the money.”

Key points

  • Personal computers should double human intellectual ability.
  • Computers ought to free people from repetitive, monotonous work.
  • Early computers were too large and expensive for individuals.
  • The home computer market was still immature, but he expected computers in every household.
  • Apple II helped make computers more commonplace and practical.
  • He says Apple was built from a need he and Wozniak had, not as a money play.
  • Hiring exceptional people helped Apple grow quickly.

Full transcript

Steve Jobs is always known as a rich guy who wears the same clothes. But he is not just a person who is good at presentation, but he is a person who completely changed the world with the start of the Apple II computer in 1977. We use computers to double the human intellectual ability, not to do difficult and monotonous work, but to be able to do more creative work. This is a story related to the beginning of Apple. In fact, I made a computer without much thought. Do you know the days when there were no computers? It has only been 30 years since computers have become familiar to the public. Now it is difficult to find a place without a computer, but at that time it was difficult to find a place with a computer. What would the world be like if computers had not been invented? In a world without computers, he dreamed of a world where computers could change, designed and assembled small chips to make computers, and succeeded in popularizing personal computers.

Apple's Steve Jobs. If you are curious about why he made a computer, please subscribe and like. Oh, that's not it. Please listen to the end. Interview. This is a channel that deals with the stories of various people. Early computers were mainly used by governments, universities, or research institutes with large and expensive machines. However, as Apple's Steve Jobs developed personal computers, computers became commonplace to the public, and they became the most important thing that should not be absent in our daily lives. The number one contributor to the popularization of computers is the Apple II computer. It was born in 1977 by Steve Jobs and Steve Wozniak. Four years after the release of Apple II in 1977, Steve Jobs became a millionaire in 1981. At that time, he was 27 years old.

This is an interview with Steve Jobs, a prophet who looked at the future about 50 years ago. Interview. Why did you develop a computer five years ago? Well, basically... Are we actually doing this now? Yeah. Oh, great. Did you start the interview now? Okay. The first question you need to ask is, what is a personal computer? You need to know the difference between the previous Apple computer and the personal computer I made. For example, let me explain. If you think about the electric motor invented in the 1800s, it was enormously big, heavy, and expensive. This was an invention that individuals could not use. The same goes for computers. If you look at ENIAC, the first computer invented in 1946, it was a huge electronic calculator developed to calculate the range of long-range missiles.

It was not the size that individuals could use, and the cost was not low. However, personal computers are small in size and cost less. When you talk about personal computers, you don't use the word home computer. Is there a reason? Now, the computer market can be divided into four. For education, business related to experts, for the scientific industry, for home. Among them, the home market is very small. It is too small to say that the home computer is still in the market. I sold it as a personal computer, but there are still not enough programs to use at home. So it's not right to say it's a home computer. Is there a purpose for making a personal computer? I'll give you another comparison. There is an interesting study I saw in a science journal. It analyzes the movements of various animals and evaluates energy efficiency, which animal moves the most efficiently.

The first place was a bird called a condor, not a human, and the human was in third place. It's a little disappointing, but there's one more unique result. When a person rides a bicycle, it means that it moves twice as efficiently as a condor. In other words, humans can use tools to double their abilities and cross the limit. We can use computers to double the human intellectual ability, so we can do more creative work without doing hard and monotonous work. Do you think there will be computers in the 21st century like a family refrigerator? If you look at the computer supply rate now, you can see statistics that there is a computer per 1,000 households. In about 5 years, it will increase to about 1 per 10 households. Ultimately, it will be 1 per household.

What is the industry that computers will influence in the future? Well, you've probably never used a board, have you? It's been 20 years since Xerox's copy machine was invented next month. When there was no copy machine, you had to copy it one by one. After the copy machine came out, there was no need for a board. One more example is the HP35, which was invented by Hure Packard in 1972. It's the first calculator. You know how it's changed in 9 years, right? In 1978, the world's largest calculator factory closed completely. Because the market itself is gone. It took 6 years for the calculator to get rid of the calculator industry. I'm sure personal computers will make a huge difference in work and life. Then can you tell me exactly what the impact of computers on personal life is?

Is it possible to work on a computer as a hobby at home? The personal computer industry has only been around for 5 years now. We've sold 150,000 computers so far. Thanks to Apple II, we were able to get out of simple repetitive work and use more energy in creative and productive places. For example, Apple got rid of simple repetitive work. Simple repetitive work was replaced by a computer. The calculator got rid of the calculator, and Apple got rid of simple repetitive work. Is there any other field that can get rid of personal computers or make them useless? I don't think computers make people's work useless. I think it increases the quality of people's work. I don't think computers are centralized. I think they're very democratic. It makes people free and has better capabilities.

What do you think, Atari? We're making tools, not toys. My goal is to make a bicycle-like tool. I think other companies are interested in making toys. It's a different business from ours, but I think it's worth it. Is there anything else technically? Other companies and we are doing something. 10 years later, the popularization of computers will be achieved. The most important thing for computer popularization is to make it easier to use computers. Computers themselves are difficult, so people need to be able to handle them easily even if they don't know them. That's why we need more complicated and difficult computers.

This is the reverse of the computer industry. People need more complicated and difficult computers to use computers easily. This is why there is no home computer market yet. Computers to be used at home should be easy to handle, but they have to be very complicated. Then it's the most expensive. So in the next few years, the home market can't grow. But the computer will be more complicated and easier to handle, and the price will be just as cheap. Then there will be a market for it. I grew up here in Silicon Valley. There is a culture here, so there are a lot of IT companies. I think Silicon Valley is the best example of a company-family culture in the world. My role model and hero was Hewlett Packard. There are great companies around. I like the idea of ​​continuing some kind of tradition.

When Apple went public, I became a 26-year-old self-employed and rich. I feel like I've done something. What do you think? I don't think we've achieved what we want to achieve yet. I wanted to do something that would help popularize computers. I think I can say that I'm satisfied in five years. There is definitely a game machine industry and a computer industry. Will we use computers more than game machines in the future? People are getting more and more used to using intelligent electrical devices. When we get used to it, we'll definitely use computers more naturally. I think it's a process of going to that era. What can computers do for many people who don't know how computers work? Just as people who used to use trains can move more freely due to their needs while riding a car, computers will be used for the needs of each individual.

How did Apple's employees organize? In a certain part, I hired people who were so good that I couldn't catch up no matter how hard I tried. It's really fun. That's why I was able to grow quickly and I'm still growing. Where do you usually go on vacation? I think it's been a long time since I went on vacation. If I can leave the company and go on vacation for about three months, I can say that I succeeded, but I can't say that I succeeded because I haven't been able to go on vacation yet. Why did you name the company Apple? At a time when I didn't even know the importance of the company name, I was thinking about registering for a startup, but I almost did it with Matrix Electronics. I was trying to come up with a name, but I decided to change it when I thought of another good name. Personally, I like apples and I liked the feeling of no rejection.

Besides, Apple is ahead of Atari in the phone number department. To put it a little more seriously, I think we're going to stick with it. Did you know that the individual computer industry would grow so much? This is a story about the beginning of Apple. I actually made a computer without much thought. I didn't predict the computer industry in advance and design it as a business, it was just a device I needed and I just made it because it wasn't in the world. I didn't know it would be so successful. My partner, Steve Wozniak, is a genius, and he almost developed the Apple One Plus alone.

I just needed us, so I made a computer for us. My friends said they wanted it, so I started making it. But when I made it by hand, it took too long and I couldn't make a few. I thought I'd have some time to spare if I left it in the factory and produced it. That's how the business started. I didn't make a computer, I made a personal computer and I happened to start a business. At first, I made a computer for Wozniak and those two, but after that, I made a few more for my friends, and I made a few more for my friend's friend, so I made tens of millions for people all over the world. Some people tell me they want to do business. If I ask why I want to do business, they say they want to make a lot of money, but then I tell them not to do it.

I didn't see most of those people succeed. I was worth about over a million dollars when I was twenty-three and over ten million dollars when I was twenty-four and over a hundred million dollars when I was twenty-five. And it wasn't that important because I never did it for the money. Steve Jobs is known to be a rich guy who always wears the same clothes. But he's not just a good presenter. He's the one who changed the world completely, starting with the Apple II computer in 1977. The next episode is about Steve Jobs in the 1990s, ten years later. Thank you for listening to the end. The story of various people. Interview. Subscriptions and likes are a great help in making videos.

Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.