Steve Jobs on Intel Transition: Mac moves to Intel

B吧 早上好 早上好 谢谢 这可是重要的一天 我们想... 欢迎各位来到我们的发展会 双子星期二 今天是一个重要的一天 今天我们有很多好东西 要给你们带来 但是我想先说一下 双子星期二的数据 今天有超过3800 assistants 可能这次会是双子星期二 双子星期二的 最大发展会 虽然我不是很确定, 但是我知道 这是双子星期二的最大发展会 所以欢迎各位 这次是以45个国家为中心 台湾和印度 所有事址介绍 本会有111个成果 双子星期二很高兴 因为我们能尽快 把 sourceware 组织改编为虚拟程式 我们会有18cessions 我们会有Apple的设计奖 今年我们获得了更多订阅 超过400订阅 这证明了 发展者社区的生存

这太棒了 但是让我惊讶的是 苹果的成员已超过 半个亿的成员 这太棒了 苹果发展者社区 我们也在很多商店里 也在一些 叫做 Insignia 商店里 这在伦敦 我不知道你们有没有去过伦敦的 但这里很满 这是一个很棒的商店 我去过那里 上个星期一 晚上 店里有超过250个客人 上个星期一 晚上 两点 我们的小组一直在尝试 找到更好的地方 为了找到更好的商店 我们做了一个视频 我看了它 然后选择了它 因为我想要给大家看 我们可以播放视频了吗?

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Episode 187 of the Código Fuente Diario Something extraordinary is happening here Radio is getting rid of the regulars who have administered what you can listen to since the radio was invented It's jumping the hands of anyone who has something or nothing to say With airplanes valued at 16 million dollars tied to the back in the radio content of the next generation in my kingdom Ok Let me give you another Adam is great This is KCR They are a public radio station in Los Angeles So let me go ahead and subscribe to The Treatment And again, here is another I can close this if I want And let's listen to The Treatment From KCRW in Santa Monica This is The Treatment The Treatment The Treatment

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OSTS Tiger What percentage does this represent of all Mac OS users? These two million copies that we have delivered so far already represent 16% of the entire Mac OS 10 user base Panther is approximately half, approximately a quarter of it is hardware shell and approximately 10% of the lags in the first versions of 10 and after six weeks this is phenomenal Where do we expect to be when we meet again here next year? Next year, for these dates, we hope that Tiger represents half of the OS 10 user base We are very excited about it And if we take a look at what we have done We have launched five main versions of OS 10, Enco and 10, in the last five years In that period of time, of course, Microsoft launched XP And what do we see in the future?

Well, the next version, I am pleased to announce that the next version of OS 10 will be called Leopard And we are not going to focus on it in this conference today But without a doubt we will do it in the future We plan to launch Leopard at the end of 2006 or early 2007 Just when Microsoft expects to launch Longhorn This is how the future presents itself and we are looking forward to talking about Leopard This is how Mac OS 10 Tiger presents itself Now, let's move on to an important topic Transitions Let's talk about transitions The Mac has had two important transitions in its history so far Right?

The first one Will be To PowerPC And this transition happened about 10 years ago, in the middle of the 90s I was not here then, but the team did a great job, from what I heard And PowerPC PowerPC was preparing Apple for the next decade It was a good step However, the second important transition has been even bigger And it is the transition from OS 9 to OS 10 Which we just finished a few years ago, at the beginning of this decade This was a brain transplant And although these operating systems only vary in name for one thing They are worlds apart in their technology OS 10 is the most advanced operating system on the planet And has prepared Apple for the next 20 years Hey, it's time to start a third transition We want to be constantly making the best computers for you and the rest of our users So it's time for a third transition And yes, it's true We are going to start the transition from PowerPC to Intel processors And we are going to start it for you now and for our customers next year Now, why are we going to do this?

We just went from OS 9 to OS 10 Isn't the business great right now? Because we want another transition Because we want to make the best computers for our future customers Two years ago I stood here in front of you and I promised you this But we still haven't been able to do it I think many of you would like to have a G5 in your PowerBook but we haven't been able to do it yet But these are the most important reasons The most important reasons are for the future Although right now we have excellent products And we still have some excellent PowerPC products to come We can imagine some incredible products that we want to make for you And we don't know how to make them with the future PowerPC development plan And that's why we are going to do this When we look at Intel, we see that they have a great performance But they have something else that is very important to us As important as performance is energy consumption And the way we see it is the performance per watt Per watt of power, how much performance is obtained And when we see the future work plans projected for mid-2006 and beyond What we see is that the PowerPC gives us about 15 units of performance per watt But the Intel work plan in the future gives us 70 And this doesn't say what we have to do Now, this is not going to be a transition that happens overnight It's going to happen in a few years

I insist, we have excellent products right now And we still have some excellent PowerPC products in process that have not yet been presented But from next year we will start presenting Macs with Intel processors And over time this transition will occur When we meet again, next year our plan is We are already marketing Macs with Intel processors And when we meet again here in two years Our plan is that the transition is almost complete And we believe that it will be complete by the end of 2007 Therefore, this is a two-year transition The transition from 68k to PowerPC In second, the transition from OS 9 to OS 10 We are going to start a third transition from PowerPC to Intel processors There are two main challenges in this transition It is to make Mac OS X work with Intel processors Mac OS X has led a double secret life During the last five years There have been rumors in this regard But this is Apple's campus in Sertino Let's get closer In that building over there We have had equipment Making the stage just in case

Our rules have been that our OS X designs must be independent of the processor And that each project must be designed both for PowerPC and for Intel processors Today, for the first time, I can confirm the rumors That each version of Mac OS X has been compiled Both for PowerPC and for Intel This has been happening for the last five years Just in case Just in case Mac OS X is a multi-platform Because, from the beginning Mac OS X works with Intel processors And I would like to show it to you right now In fact This system that I have been using here Let's take a look Let's take a look Let's take a look here We have been using an Intel system all morning And let me do some simple things Baseball, you know Boom Everything normal It works Let's go back to these widgets from the panel

That we just took out There they are And, well, you know We can even go here To look for an event from the calendar Very simple Let me show you the mail Here you have the mail Here you have the new widgets A way to find some widgets Boom Apple.com Let me show you Uploading Four thousand photos Here we are And let me play a movie Here you have Let me get rid of this Here you have a trailer of the movie Well, that's enough This is NACO SPS with Intel processors We have advanced a lot in this, but we have not finished, so we will put it in your hands very soon so that you can help us finish it.

Now, the second big challenge are your applications, right? Let's see how you are going to create Intel versions of your applications. You can separate the code in four different groups, Widgets, Scripts, Java, Cocoa applications that of course are created with Code.js, Carbon applications that can be created with Xcode, and Carbon applications that can be created with Metroworks. Each has its own properties. The Widgets scripts in Java work, right? There is nothing to do. The Cocoa applications, with some small adjustments and a compilation, work. Carbon with Xcode, some adjustments and a compilation, and they will work.

And in Metroworks, the first thing you have to do is go to Xcode. Let's take a look again. The Widgets scripts in Java work. And the Cocoa applications, literally. In a few days, your Cocoa application will run with an Intel version. And the Carbon applications will take a few weeks. Some more adjustments. Although there are exceptions to that, we may be exaggerating. We'll see in a minute. And in Metroworks, again, we don't know. You have to get to Xcode. So the key here is to get to Xcode. We started evangelizing Xcode 18 months ago. How are you all doing with Xcode? You are doing well. Our 100 best developers, more than half, use Xcode today. More than half of our 100 best developers.

And another 25% of them are in the process of changing Xcode. So more than 80% of our 100 best developers use or are in the process of using Xcode. And less than 20% have not joined. Now is a good time to join. So Xcode is the key. And today we have a new Xcode to offer you. Xcode 2.1 that has some new and fun features. As you know, Xcode is a very solid development environment. But the most important new feature, the giant one, is that when you create your application, this little emerging sheet appears. I'll expand it for you. What do you want to create it for? For PowerPC and Intel. You mark this box. Okay. And create what is called a universal binary. It is a binary that will contain all the bits that are executed in both architectures.

So each loader loads the correct set of bits. And that's it. A binary works both in PowerPC architecture and in Intel. So you can send a CD that is compatible with both processors. And again. We will offer compatibility with both processors for a long time. Because we have a very large base installed in PowerPC. To which you will want to sell your software. And there will be a growing base installed in Intel. To which you will want to sell your software. Therefore, we want to offer compatibility with both processors in the future. And universal binaries are the way to do it. So enter Xcode 2.1 and get your copy. Today there will be a copy for all register demonstrators.

Immediately after this presentation. Let's make an Intel version. Again. This doesn't look like anything. Nothing like carbonization. This is much easier. And I want to focus on an application right here. An application of Carbon written in Xcode. It's a developer I've known for a long time. I called him on Wednesday. At night. And I told him. We have something very secret. And I can't tell you what it is. But I want you to put all your code. Source on a hard disk. And come flying. Let's see. And let's see what we can do. It was a very short job. For a few minutes. But they trusted us enough to do it.

And that company was Wolfram Research. And that application was not a small application. That application was mathematics. And now it's a pleasure for me to introduce. Teao Gray. The co-founder of Wolfram Research. To tell us what has happened in the last five days. Teao. Welcome. Sometimes I get the most ridiculous phone calls. From Apple. Well, this was like nine o'clock at night. And he called me. And he said. I have something great. And it's great. You could export mathematics. I can't tell you what it is. But you could. Monday people. Mondays. You have to understand.

That mathematics has inside. Probably. The largest collection of algorithms in the world. It is compatible with all kinds of programming styles. And data formats of all kinds. It is built with millions of lines of code. We have Java code. We have Java code. We have the most modern widgets. And recharged with C++ templates. And we have. Old code that has not been modified. From the Reagan administration. Well, some of which I could have written. Well. It's in a small toy application. It's a beast. A lot to carry. But you don't have to worry. Because he said. Well, there is a small verification box. And you click on the small verification box. And it will be fine. It will be great. Well. So I said. Agree. Well.

I will send our. Experts. In development. Of Macintosh. Emergency. That we have waiting. Girl. Well. We'll see what it can do. We got on a plane. He arrived on Thursday afternoon. Of course. I can't tell you why he was going. But he appeared. And they showed him the. Verification box. And he clicked on the small. Verification box. And two hours later. He had a copy of math. Running. In Intel. Two hours. For those who have gone through.

An adaptation of Carbon. An adaptation of OS X. This is nothing like. This is nothing like. I mean. You have to do. Twenty lines of. Million-dollar source code. Of a cold start. Where you don't even know. Why it is presented at Apple. In two hours. To have a functional. Should have. We have a look. In fact. I must say. To be fair. There's a. A great. Amount of software engineering incorporated. In math. To be able to. This type of thing. Is Rob. Apple's help is there. You know. Your experience can be different. But. From my point of view. It's pretty good. When. Your biggest problem. Is that. You don't know. What to do. With the rest. Of the weekend. We have a look. Now. Of course. The most surprising. Is that. It appears.

You know. In the launch. Well. Now. Mathematics and. Macintosh. Are used by people. Who are at the forefront. Of their fields. Those people. Who want to overcome. The limits. And do things. That have not been done before. Like for example. If you move back. Those two lines. From there. You can make it. Something boring. How to run. Functional or we knew. That stable. We thought we would continue. And we would be in the. Interactual development version. Mathematics. That is full of. All sorts of new exciting. Technologies. That in reality. I cannot show you. But. I can show you a couple of things. Interactive. Where we have been working. So. Oh that's good. You know. We know. That OpenGL. Works. But, Let me show something. That probably. Have not seen.

Before. Normally. It is a calculation. So. It is an algebraic manipulation. At the same time. Or an expansion here. So. What we are doing here. It is. Explore. A computational space. We have. A tool. With which we can. Manipulate. And. Navigate through a world of. Computation. This is a small. Quick example. You know it's simple. And fun. But in reality. It is based on a lot of technology. Very advanced. In which we have been working. For many years. To make it possible. In Woof Research. We like. To do. Interesting science. Hence the research. This next example. It is based on. The new. Scientific notion. Of. Explore. A universe. Of possible. Simple programs. And. As you can see.

This is a very simple program. And. It is the source code. From up there. It is all. The source code. In the language. Symbolic. Mathematics. To implement that example. As well as. Specify. The user interface. That we would like to have. To explore. Well.

The key. Thank you. The key message. and it is to get to Xcode, get to Xcode 2.1 and create a universal binary. And this is what will allow us to implement all our applications, and I think you will discover that the tools are really good to do it. I think you will take a pleasant surprise. But even with all this effort, not all applications will be universal from the first day. So what are we going to do? We have an incredible technology called Rosetta that we are going to include with these new machines. Rosetta allows us to translate PowerPC to Intel. It allows us to execute existing PowerPC binaries in Intel.

This is how you run existing apps. It is a dynamic binary translator. It runs existing Power BI applications. It is transparent for users. It is nothing like the classic in which you load a complete operating system. You just click on a PowerPC binary and it starts to translate. And that's it. Users do not even know. It is light, it does not take up much memory, and it is quite fast. Therefore, most users do not even know that they are running it, which is fantastic. So I would like to show you right now if I could. Leave me here and I have some applications right here. Well, I'm going to open a Word document.

And this is a Word document. Here. And well, I can open it. I think it is running a PowerPC app. Boom. I do not know what it is doing. I'm going to open another one here. Very simple. I'm going to open an Excel spreadsheet. I'm going to open Quicken. Well, you know, I'm going to open Photoshop. In addition to Photoshop, all the complements are loaded.

All the complements are translated. So they work well. There is Photoshop. I'm going to open another photo so you can see. And well. Applause Funcionen procesadores Intel.

Xcode 2.1 para generar binarios universales. Y Rosera para ejecutar aplicaciones PowerPC antes de que sean universales. ¿Cómo consigues todo esto? Queremos que lo tengas todo ahora para que puedas ayudarnos a terminarlo y puedas empezar a crear tus binarios universales. Hemos creado un kit de transición para desarrolladores para ti. El kit de transición para desarrolladores tiene un Pentium 4 de 3.6 GHz dentro de Power Mac. O es 10.4.1 nuestra versión preliminar de Intel Xcode 2.1 para generar binarios universales. Una guía de migración de binarios universales bastante buena. Es solo una plataforma de desarrollo. Esto no es un producto.

Es solo para que ustedes comiencen con el desarrollo. Y de hecho tienen que devolverlos antes de finales de 2006 no queremos que estén dando vueltas por ahí. No son productos, pero se los haremos llegar ahora. Son solo para miembros electos y Premier de ADC. Y vamos a ponerle un precio nuevo. Y puedes pedirlas hoy mismo. Las enviaremos en dos semanas. Sé que no tienes que llevarlas a casa. Y te las enviaremos muy rápido. Así es el entorno de desarrollo. Y deberías poder todo esto y crear versiones universales de tus aplicaciones. Ahora bien. La mayoría de vosotros estáis oyendo hablar de esto. Por primera vez hoy. A menos que le haga Wall Street Journal, supongo. Pero hemos hablado con algunos desarrolladores la semana pasada.

Has oído a Tao de Wolf de Research. Y me gustaría invitar a otro al escenario que hemos informado sobre esto. Y por supuesto es Microsoft porque Microsoft Office es muy importante para todos nosotros. Tenemos una gran relación con Microsoft. Y me gustaría invitar a Ross Howe, la directora general de unidad de negocio Macintosh de Microsoft, a que suba al escenario ahora mismo. Hola Steve. Gracias. Se está convirtiendo en un hábito estar aquí. Es un placer para mí estar hoy aquí en el escenario y participar en los emocionantes cambios de Apple. Son tiempos emocionantes para los clientes de Mac.

Van a tener más opciones que nunca. Y estamos muy emocionados de formar parte de las oportunidades que se avecinan. ¿Cómo saben? Porque ya lo he dicho muchas veces. Microsoft lleva más de 20 años creando software para la plataforma Mac. La dedicación y el apoyo a esta plataforma son realmente la esencia de los productos que fabricamos en la unidad de negocio Macintosh. La unidad de negocio Macintosh de Microsoft se centra en crear productos que nuestros clientes desean y necesitan Mac. Nuestros productos incluyen continuamente Funciones Mac First y Macon E.

Permiten una compatibilidad multiplataforma perfecta para beneficiar directamente a nuestros clientes. El lanzamiento de Office 2004 fue el mejor lanzamiento de cualquier producto en la historia de MacBook. Pero no nos detendremos ahí. Estamos dando los últimos retoques a las actualizaciones para que los usuarios de Exchange añadan nuevas funcionalidades de Tiger y lanzaremos una nueva versión de Messenger para Mac en los próximos meses. Estamos comprometidos con la mejora continua de la experiencia de software para nuestros millones de clientes en todo, en todo el mundo. Por eso me complace anunciarles hoy que nuestro equipo ha estado trabajando codo con codo con los ingenieros de Apple en Xcode para que podamos hacer la transición para que tenemos previsto crear binarios universales para futuras versiones de Office para que puedan ejecutarse de forma nativa en el hardware nuevo y antiguo de Apple.

MacBook y Apple tienen una sólida relación y esperamos seguir trabajando juntos en nuestra larga tradición de crear excelentes aplicaciones para una gran plataforma. Muchas gracias. Gracias, Ross. Otro de nuestros socios, como saben, es Adobe. Son muy cercanos a nosotros. Trabajamos codo con codo con ellos. Y también llevamos más de 20 años trabajando con Adobe. Es un placer para mí invitar a Bruce Chisholm, el CEO de Adobe. Gracias, Ross. Otro de nuestros socios, como saben, es Adobe. Son muy cercanos a nosotros. Trabajamos codo con codo con ellos. Gracias, Ross.

Hola, Bruce. Adobe lleva más de 20 años colaborando con Apple. De hecho, Adobe no existiría si no fuera por Apple hasta el punto de que nos asociamos. Mi madre cree que soy el layo de Apple. Tengo que recordarle que ese es el trabajo de Steve Jobs. Nuestros clientes. Nuestros clientes conjuntos buscan rendimiento. Los clientes que utilizan aplicaciones de Creative Suite Pro como Illustrator, Photoshop, InDesign, Acrobat, quieren rendimiento y lo quieren en el sistema operativo que realmente valoran, que es OS 10 Again Tech.

Pueden estar completamente seguros de que Adobe se ha comprometido a que nuestras aplicaciones puedan ejecutarse de forma nativa en el arquitecto en los nuevos equipos de Apple. Creo que fue hace unos cuatro años cuando Steve lanzó OS 10 y dije que Adobe es el primer en ofrecer una línea completa de aplicaciones. Y nosotros fuimos los primeros en ofrecer una línea completa de aplicaciones y haremos lo mismo con esta importante transición. Son excelentes noticias, Steve. La única pregunta que tengo es por qué tardaste tanto. Thank you, Blues.

And now, well, you know, we've been working with Intel these last months, evaluating what we were going to do to make this decision, and we found out that we have deepened more than ever in the conversations with them, outside of them, and we discovered something quite surprising, and that is that they are like us, they are passionate about their products, they have a culture driven by engineering and they are passionate about their products, and we didn't always see them that way, but that's what we discovered, and our engineers get along wonderfully with their engineers, and we've had an extremely productive work relationship, since we've gotten to know their work plans, and what we could do with their technology.

It's been great, and it's a pleasure for me to introduce Paul Adelini, President and Executive Director of Intel. I invited him here because I wanted you to hear directly from him what he thinks about all of this. Applause Well, I suspect that many of you never thought you would see that logo on this stage. Laughter I was one of them for a while, I'm not anymore. Obviously, at Intel, we are very excited that you gave us the opportunity to work with Apple to offer you some really excellent products.

I thought I would try to explain how we got here today, and I would do it in the context of telling you a story. The story is about Apple and Intel. I call it a Silicon Valley story, and it dates back a long time. In fact, it dates back almost four decades. Intel was founded in 1968 by Gordon Moore and Bob Noyce. Bob was the co-inventor of the integrated circuit. We started manufacturing memories. The first product was NESRAM. We invented the DRAM. And a few years later, we invented the first microprocessor in the world, the 404. And we were at Mountain View. Well, about eight years later, eight kilometers away in Sertino, Apple was founded.

And there you can see Steve's picture. And you can also see a picture of Steve on the right. Applause And Bob Noyce, having dinner that night, I asked Steve, by the way, if it was the last time he wore a tie, and he said no, it was the last time he wore a mustache. Applause What you may not know is that our connection between Intel and Apple began around the same time. Bob and Andy Grove were the first investors in Apple Computer. And in fact, Ann Bowers was Bob Noyce's wife, and she was the first vice president of RHHHH.apple. So there were some early signs of genetic connection.

It didn't work as we expected. In fact, Apple began in 1976 with a chip from MOS Technology. Well, our microprocessor business came a long time later, in 1981. IBM chose the 88 for its first PC-IUM. And things went on like that for a long time. And as Steve has pointed out, two events occurred in 1993. Well, Apple switched from the 68k to the PowerPC. And Intel launched the Pentium processor and began to improve it seriously. And during the next two years, the competition intensified a lot. It got pretty intense.

It got so intense that in 1996, Apple... Apple... They set our bunny on fire. And I know some of you may not be as old as for this announcement, but I thought I'd let you see it. Apple. Apple. Apple. Apple. Apple. Apple. Apple. Apple.

Apple. Apple. Now, you know, we didn't have any resentment for that. We just thought it was a not-so-subtle message, that Apple thought our processors were overheating too much and they wanted us to be much colder. Well, in fact, by the time 2005 came, the processors were working much colder and we are very happy that the most innovative IT company in the world and the most innovative chip company in the world have finally come together. Thank you.

I thought of giving you my perspective on the association. I think this unites the skills, the opportunities, and the excellence in engineering of two large companies and they combine our strengths and take advantage of our respective strengths. Apple has a legendary capacity in engineering and design and hardware, and in innovation. All of you know that. What you may not know is us. Our strengths are a little different, but they complement each other completely. We are interested in IT architectures. We are interested in scale and reach, and being able to offer in large volumes the best technology in the world, the best processors in the world. And what interests us the most is the relentless advance of Moore's law to offer machines every year.

And so, after almost 20 years, Apple and Intel are finally together. And I don't think this is a fairy tale with a happy ending. Think of this much more as an exciting and important story with a very, very happy beginning. Thank you very much. Applause And what does that leave us?

Well, Apple is strong. Apple is quite strong. And the Mac is strong. We've seen it. This is great. It's a good time to start building the future and become even stronger. We know about transitions. We've gone through two of them and have kept our platform at the forefront. We will continue to be bold and we will start a third transition today in terms of developers who want to create the best machines that we can make in the future. This transition will not happen overnight.

I insist, right now we are creating incredible machines. We have many excellent PowerPress products in the process, but we are also working to teach some Macs based on Intel. When we are here next year, we plan to launch them on the market. There will be a transition in the next two years. We are preparing. We have worked a lot, as you have seen today. OS 10.10 works wonderfully on Intel processors. Xcode 2.1 in your hands today. A recipe for our customers, for those applications that are not universal from the first day. We have already made a great investment in this and we have already advanced a lot.

It's time for you to prepare too. Now what do you have to do to prepare? One thing. Create universal binaries of your applications. We have a lot of things going on in the conference to help you today. More than 90 of the 95 presentations we have here today include content on universal versions. 100 development systems in 7 laboratories. And the laboratories are open every night until 9 at least. I think tomorrow night they will be open. So I'm going to see if you can come to TAO and his team in mathematics. 500 Apple engineers in the place. So if you brought your source code, do it. And when we meet again here next year, we will have Macs with Intel processors entering the market.

In fact, many of you will send universal binaries and we will be very excited to continue expanding borders and talk about them when we meet again here next year because more than the processor, more than the hardware innovations that we bring to the market The soul of a Mac is its operating system and we do not stay still