Steve Jobs on Product Launch Confidence
What Jobs talks about
In this very short recording, Jobs delivers a rapid-fire praise of a product release, piling up superlatives like “extraordinary,” “incredible,” and “revolutionary.” His language conveys complete confidence in what has just been launched.
He ends by calling it “the most successful release ever,” making the central theme clear: belief in the product’s impact and reception. Even in a few seconds, the clip captures Jobs’s forceful style when he is selling the significance of Apple’s work.
Jobs speaks throughout.
In his words
“Extraordinary.”
“Incredible.”
“It is the most successful release ever.”
Key points
- Jobs uses emphatic, repeated praise to frame the release as exceptional.
- He describes the product as “revolutionary” and “unprecedented.”
- He stresses that the release is the most successful ever.
- The clip shows his confidence in the company’s product and its market response.
Full transcript
Extraordinary. Incredible. Tremendous. Amazing. Unprecedented. Extraordinary. Great. Revolutionary. Great. Extraordinary. Unbelievable. It is the most successful release ever.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.