Steve Jobs on Branding
Jobs treats branding as a statement of values, not just promotion or product specs. For Apple, the brand should signal who the company is, serve creative people, and build trust through clear identity and design. He also says strong marketing can frame a product around meaning and culture, not just features.
“To me, marketing is about values.”
“Apple is for people who think differently.”
“A brand is a simple thing, which is trust”
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