Steve Jobs on Apple II: The future of personal computing
What Jobs talks about
Steve Jobs introduces the Apple II as a breakthrough meant to bring advanced technology into ordinary homes. He frames Apple’s mission as making powerful, beautiful computing accessible to people just like him and his audience.
The short remarks are a classic product-launch pitch: confident, aspirational, and centered on a new kind of personal computer. Jobs presents the Apple II not just as a machine, but as a turning point in how people will think about computers.
Even in a brief excerpt, the message is clear: computing is moving from specialized tools to something personal, practical, and transformative.
Jobs speaks throughout.
In his words
“Ladies and gentlemen, my name is Steve Jobs.”
“To put the power and the beauty of the world's most advanced technology in the hands and homes of people just like you and me.”
“I can promise you that after today, you will never look at computers the same way again.”
“I am proud to introduce to you and the world the future of personal computing, the revolutionary Apple II.”
Key points
- Apple’s goal is to put advanced technology in people’s hands and homes.
- The Apple II is presented as the future of personal computing.
- Jobs promises the audience will never look at computers the same way again.
- The pitch emphasizes both power and beauty in technology.
- The launch frames computing as something for everyday people, not just specialists.
Full transcript
♪♪ ♪♪ ♪♪ ♪♪ ♪♪ ♪♪ ♪♪ What do you think?
Okay. Ready? ♪♪ ♪♪ Ladies and gentlemen, my name is Steve Jobs. When I founded this company, I had one goal in mind, and that was to do what nobody else considered possible, to put the power and the beauty of the world's most advanced technology in the hands and homes of people just like you and me. And I can promise you that after today, you will never look at computers the same way again.
So I am proud to introduce to you and the world the future of personal computing, the revolutionary Apple II. ♪♪
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.