Steve Jobs on Apple History
Jobs repeatedly presents Apple as a company born from making computers usable, beautiful, and distinctive, from the garage-era Apple I and Apple II to the Macintosh and later comebacks. He also ties Apple’s history to specific turning points: the Wozniak partnership, his firing and return, and his belief that Apple had to keep innovating or lose its purpose.
“In 1976, we founded the great Apple company in my garage.”
“I thought about it again and concluded that if it wasn't for the Blue Box, there wouldn't be Apple today.”
1:36:30Steve Jobs on Apple Origins: From Blue Boxes to the Apple I
15:46Steve Jobs on Apple’s Comeback: The making of a legend
0:58Steve Jobs on Macintosh Software: Bill Gates Joins the Bit
3:01Steve Jobs on iTunes Music: Madonna Joins the Store
17:38Steve Jobs on Apple's Origin Story
1:21:08Steve Jobs on Apple's Product Line: iMac, iBook, and G4
3:49Steve Jobs on Lisa: Restored Demo Footage
0:33Steve Jobs on Apple II Forever
1:09Steve Jobs on Apple Retail Stores: A Launch Announcement
2:01Steve Jobs on Macintosh: French TV at Launch
1:35Steve Jobs on iTunes and the iPod: Antitrust Deposition
30:25Steve Jobs on Steve and Wozniak: The early partnership
5:35Steve Jobs on Apple Operating System Strategy
0:59Steve Jobs on Mac Clones: Why Apple Drew the Line
2:22Steve Jobs on Apple II: The future of personal computing
0:24Steve Jobs on Jobs and Wozniak
1:14Steve Jobs on Apple's Differentiation: Why Apple Must Exist
1:16Steve Jobs on Apple Comeback: He’s Just Come Back Home
6:09Steve Jobs on Getting Fired from Apple: The painful split
0:42Steve Jobs on Apple
5:14Steve Jobs on Apple History: From Garage to Return
1:48Steve Jobs on Product Introductions: one more thing
2:26Steve Jobs on Unclear Recording: Source Mismatch
0:17Steve Jobs on Steve Jobs
10:29Steve Jobs on Early Interview: Fragmentary Remarks
7:40Steve Jobs on Apple History: Apple, Disney, and Products
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
4:55Steve Jobs on 30th Birthday Tribute
0:30Steve Jobs on Apple Name
0:27Steve Jobs on Fortune and Worth
5:46Steve Jobs on Hiring: A Very Unusual Interview
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