Steve Jobs on Apple's Origin Story

Interview with Steve Jobs and Steve Wozniak · 2011
Video thumbnail: Steve Jobs on Apple's Origin Story
18 minInterview127K views across 1 upload1,602-word transcriptWatch on YouTube ↗

What Jobs talks about

This recording traces the early Apple story: the garage-era partnership, the Apple I, and the Apple II becoming a computer ordinary people could use. It presents Jobs as the person pushing to make computers accessible beyond hobbyists and experts.

It also covers the strain that came with Apple’s growth, including Jobs’s demanding style and the later split between the founders’ paths. The narrative frames Wozniak as the steady technical partner and Jobs as the visionary driving the company forward.

The recording then jumps ahead to Apple’s comeback, mentioning Jobs’s return, the iMac, and the iPhone era. As a result, the page is less about one single moment than about the arc of Apple’s founding, fall, and revival.

Steve Jobs and Steve Wozniak both speak, with narration woven through the recording.

In his words

“Now anyone can use a computer at home!”
“This invention will change the world.”
“Apple II, the world's first computer that ordinary people can use just by taking it out of the box.”
“With this invention, the world will change.”
“I like my life now.”

Key points

  • Computers should be made for ordinary people, not just enthusiasts or experts.
  • Apple I and Apple II helped turn personal computing into a mainstream product.
  • The Apple II is presented as an out-of-the-box computer for home users.
  • Jobs’s intensity and perfectionism created conflict as Apple grew.
  • Wozniak is portrayed as the key technical mind and loyal partner.
  • Apple’s later comeback is tied to Jobs’s return and new product launches.

Full transcript

You can't see it. It's okay, look closely. See, it's cool, right? This is a computer that works with a keyboard and a monitor. Yes, it's a prototype of the computer that we currently use. Speaking of computers, it's a huge machine, and large companies and government agencies are using it to make complicated calculations. It's very difficult to handle, and only a small part of the experts can use it. But... Wow, that's amazing, Oz!

Now anyone can use a computer at home! Yeah! Let's announce the invention as soon as the computer enthusiasts gather. But... At that time, computers were for some enthusiasts to enjoy. Oz's invention aimed to make it easy for ordinary people to operate, but enthusiasts were not interested at all. Damn it! Those closed-off enthusiasts... I brought the circuit diagram, but no one gave it to me.

Oz, let's make a lot of computers and sell them! But... Not to them. Let's make it for people all over the world who have never touched a computer before. All over the world? Yeah. This invention will change the world. This will change the history of mankind. And so, they founded an Apple Computer company to sell this product called Apple I. The next year, they sent a large number of new products to the world. A monitor, a keyboard, and a case.

Apple II, the world's first computer that ordinary people can use just by taking it out of the box. It is an explosive hit among the general public. It's gathering steam with more and more people jumping aboard every day. I use my computer right now for mostly word processing. We put our entire accounting system on it. To balance my checkbook. Playing games. Shopping by mail. Electronic mail. A guy can be creative. I mean, he can use it for whatever he can dream up. That is truly a revolution. In 1980, it sold over a million units. In just five years, Apple II became one of the biggest companies in the world.

However, unfortunately, this success was a major turning point in their lives. Shit! What? Damn it!

Steve! Apple is my child! Shut up! As the company succeeded and the scale grew, Jobs' aggressive personality began to make him look like a villain and he began to have trouble with many people. Damn it! Who does he think he is? That Jobs guy can't even write a decent program. That's not true. Jobs' vision is... No, no, no, no. Everyone knows that it was you, Mr. Wozniak, who created Apple.

At that time, the real creator of Apple was not Jobs, but Osmo. He was already famous abroad. Jobs, who didn't find it interesting, started developing new products without the help of Osmo. Damn it! His excessive perfectionism and aggressive personality created a pressure with the people around him. In spite of his enthusiasm, Jobs' position became more and more dangerous. He had a lot of demands and wanted to dominate people. In short, he wanted his name on everything.

Even though he knew Jobs' personality, his best friend, Osmo, seemed to be the only one who could protect him. Mr. Woz! At that time, Osmo found out a shocking fact. It's been a long time. Since that game's work? It was the work of a game company that Jobs used to work for. I was saved at that time. I had a good record. I just missed the $5,000 reward. What? As I expected. Here, the promised $350. Thank you.

In fact, the reward that Jobs received from the game company was not $700, but $5,000. In other words, Jobs deceived me and took most of it. And... Hey, Woz. I need your help. Will you help me? Since he was a normal friend, he was deceived by Jobs and was hospitalized. He had no reason to cooperate anymore.

He should have. Yes, of course. Of course. It was sad, but it was not a big deal. I thought he should have told me from the beginning. For some reason, Woz was on his side even after he knew the betrayal of Jobs. But one day... Steve! Something terrible happened. What happened? Woz was in an accident. He's a big guy.

Woz was in an accident. On that day, Woz accidentally crashed while controlling the time machine. Fortunately, his life was saved. What happened to him? After the accident, for about five weeks, he had amnesia. He didn't even know that time had passed. And Woz, who experienced the danger of his life, made a decision. He called Jobs and told him that his team had great people and that he didn't need them. After his recovery, Woz didn't go back to Apple.

He went back to the university where he was in charge of the traffic. His contribution, his charisma, and his personality made him loved by many people. Even if he wasn't an engineer, there were many ways to stay in the company as a manager. But Woz didn't give up his hobby until the end. So, the genius engineer of the century, Steve Wozniak, got off the stage by himself. On the other hand, Jobs, who lost his best partner, was in a difficult situation. He poured his heart and soul into the search engine, Macintosh, but it didn't work at all.

As his responsibility was being pursued, he, too, lost his way in Apple. Steve... I wonder if I'm finished. Steve...

I might not be able to do anything without you. Steve, that's not it. If it weren't for you, I'd still be a nerd. This is a computer, right? You can make it so small. That's amazing. It's not that big of a deal. Ever since you recognized my talent... You're a genius, Oaz. Well done. Just as I expected, Oaz. I wanted you to be happy, so I kept making it.

And back then, too. Now, let's make a lot of them and sell them. Huh? But... Not to them. I'm going to make it for people all over the world who have never touched a computer before. All over the world? Yeah. With this invention, the world will change. I'm going to change the history of mankind with this. Back then, you were the only one who predicted this era. It wasn't me who discovered the potential of Apple's personal computer. It was you.

Steve, I can't do anything for you anymore. But no matter what anyone else says, I believe in you. I'm sure you can make something that can change this world. You're the greatest technology leader in history. You changed my life and improved it. I told him that you were my most important friend. That's what I thought of him. At that time, everyone thought Steve Jobs was over. But only his only partner, Woz, kept believing in Jobs' potential. After that, Jobs returned to the beginning of the garage era and started a new company.

His former partner, Woz, was not there. But Jobs announced a novel product that had never been seen before. And the sales grew little by little. On the other hand, Apple, which lost its two founders, was defeated by the share dispute with Microsoft. Apple, a computer pioneer in the personal computers and software business, has fallen on hard time. With extreme financial instability, Apple finally fell into a crisis of bankruptcy. In the meantime, Apple regained its momentum and brought back the man it had driven out 10 years ago. Yes, Steve Jobs.

Steve Jobs. He was a charismatic and troublemaker at the same time. He came back to Apple Computer as a trump card. And... Three years after Jobs' return, the PC called iMac became the number one in the world. Guess what? Mac is back. It was a sign of the revival of the new Apple. And in 2001, when Apple announced the iPod... We are calling it iPhone.

In 2007, Apple announced the iPhone, which became the flagship of the smartphone boom. In this way, Jobs finally revolutionized the world with his own work. And the one who was most pleased with Jobs' success was Bosniak. When I first stood on the stage and gave a speech after my return, I felt that the spirit of good old Apple had returned. I was very happy when I told Jobs that. In fact, after Jobs' return to Apple, Bosniak had received an invitation from Jobs.

Thank you very much. He asked me if I wanted to come back to Apple. But I answered, no, no, because I like my life now. Because I love my life now. After leaving Apple, Jobs went to school to teach children how to use their computers. He is now involved in the development of various products in the form of an instructor and an advisor. Five years ago, when Jobs passed away, he said this in an interview on TV.

He said to me as an engineer, could you possibly have this someday? Could you possibly have that someday? Yes, yes, yes, I quit thinking. No, it's way, way off. But eventually we all did. The lucky partnership. He was lucky to have me in the beginning, but I am much, you know, incredibly lucky to him for everything in my life. He gets a reputation for being a strong leader, being brash, but to me he was just always so kind, such a good friend. And I'm just going to miss him. Steve Wozniak, Apple founder. Thank you very much. You're welcome. You're welcome.

Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.