Steve Jobs on Product Introductions: one more thing
What Jobs talks about
This recording is a rapid-fire collage of Steve Jobs introducing Apple products and product names. It moves through FireWire, Mac mini, iPhone, iMac, iPod, MacBook Air, Mac OS, and more, in a keynote-style rhythm.
Because the transcript is assembled from multiple launch lines, it reads like a highlights reel of Jobs’s product reveals rather than a single coherent presentation. The through-line is his talent for framing new products as big moments.
It matters because it captures the cadence of Apple’s launches: the reveal, the naming, the buildup, and the famous “one more thing” turn at the end.
Jobs speaks throughout.
In his words
“Today, we are officially rolling out FireWire as part of our product line”
“We're introducing it.”
“Because it's my pleasure today to announce Mac OS.”
“But there is one more thing.”
Key points
- Jobs introduces a series of Apple products and technologies in quick succession.
- The transcript emphasizes naming and reveal language: “We are introducing it,” “It’s called,” and “I’m pleased to introduce.”
- The famous keynote flourish “But there is one more thing.” appears at the end.
- The recording suggests the drama of Apple product launches more than any single product story.
Full transcript
Today, we are officially rolling out FireWire as part of our product line on the motherboard of every new Power Mac g three. We're introducing it. It's called the Mac mini. And we are calling it iPhone. Internally, call it ITV. It is my privilege to now present to you the new iMac. Exactly there and that product is called iPod. Well, today, I'm incredibly pleased to introduce iMac. Notebook. It's called the MacBook Air. Power Macintosh G3.
The next big thing, today we are announcing a new product called iWork. Logical folk, iBook is the name of this product.... The iPod shuffle and and it's called the iPod nano. Because it's my pleasure today to announce Mac OS. We are extremely happy today to introduce a totally new PowerBook G3. New PowerBook G4 Titanium. All this new product, the PowerMac G4 Cube. It's called the iPod Touch. But there is one more thing.
The Iraq.
Transcribed from the audio by speech recognition (Deepgram). Timestamps link to the video above. Errors are possible.