Steve Jobs on the iPhone Launch: Three Products in One

Thank you for coming this morning. We really appreciate it. And got something fun to to talk about. We're bringing the iPhone to The UK today, and I wanted to just tell you a little bit about the place we're at. This is our Regent Street store in The UK. This is our largest store in our whole chain of stores in terms of square footage, and it's the second largest in terms of revenues. So this is a great store for us. And we see about 75,000 customers a week pass through these doors. So that's where we are today. And we appreciate the store shutting down a little bit so we can have a place to ourselves. So thank you, guys. So we're we're thrilled to be in London and at our Regent Street store.

And we want to talk about, of course, the iPhone. Now as you know, the iPhone is three awesome products in one. Yeah. It's a breakthrough phone. If it was nothing but a phone, it would be a breakthrough. You can actually use it and use all of its amazing features because it's really, really easy to use. It's a very powerful phone. It's super easy to use. In addition to that, it is the best iPod we've ever made. It's got cover flow on it. It's awesome for music. It's awesome for video. The screen is really nice to watch TV shows and movies and other video on. It's great to watch YouTube on as well. And it is for the first time on a mobile device, you can have the Internet in your pocket.

And everybody says they have a browser on their phones, but if you've ever tried to use one, you know that that's not quite true. There's never been a good mobile browser. And iPhone has the the best browser by far on any mobile device, the first browser that really gives you the full Internet. And we have some other fun stuff over the Internet like Google Maps as well. So it really gives you the Internet in your pocket. It's those three things together that are the iPhone. Now in The US, the iPhone has been on sale for less than ninety days. And we announced just a little bit ago that we've sold over a million iPhones in its first seventy four days. And this is great.

It's always wonderful to to sell lots of products. But what's even more gratifying than this is we've gotten our own market research back and it said exactly what the third party market research has been saying now for the last month, which is the customer sat is off the charts. Customer satisfaction is the highest on iPhone than on any other product in Apple's history. Over 95% of the customers are saying they love their iPhone. They are happy or very happy with the product. And over, I think it's 85%, said they would enthusiastically or very enthusiastically recommend it to a friend or family member. So this is what really counts in the long run even more than than selling a million phones in seventy four days.

And we can't wait to let people here get their hands on it and see if they love it as much as we do. Yeah. That's already starting to happen. We've actually talked about a great way to write applications for the iPhone using the new web two point o standards. And you've already seen companies starting to do that. Facebook's done that. Salesforce.com has done that. There's a whole variety on our website. And you're starting to see some pretty good apps. Some people want us to open it up even more intimately so they can write applications which don't require Internet connection to run. And and we're we're looking at that. We haven't made any decisions yet, but we're looking at it. So my question is, can you give any assurances to customers who buy the iPhone on November 9 that in two months' time, you're not gonna slash the price by a third?

I wish we could, but then we'd we'd be a total philanthropy at that point. So I don't think that's gonna happen. But again, in technology, there's never any guarantees, And it's just one of those things that that happens over time. There's always new models of things. There's always price reductions on old models. And if you if you wait to buy something always looking over the horizon, you'll never buy anything in technology. So we have no plans to to change the pricing, but I can guarantee you that it will change at some point in the future because every technology product does. So our our goal, and we think what serves the customer best, is to constantly be working on making things better.

We're working on the next iPhone. We're working on the one after that. We're thinking about the one after that. And that's what our customers want us to do. They want to know that when they're ready to upgrade, we're gonna have something even better for them. And that's what that's what... Part of what they pay us to do.