Steve Jobs on NeXTSTEP: A New Platform for the 1990s


What Jobs talks about
Jobs frames NeXTSTEP as the platform for a new era of "interpersonal computing," emphasizing multitasking, transparent networking, object-oriented development, PostScript, and multimedia. He says the system is designed to help people build great applications quickly and use them easily.
He then walks through NeXT hardware and software details, including processor speed, memory, storage, display, sound, and bundled applications, presenting the machine as both technically advanced and ready for real work. He also stresses manufacturing quality and the company's clean-factory process.
A major theme is how NeXTSTEP enables third-party software and custom business applications. Jobs highlights spreadsheet, publishing, and database-driven custom app examples to show why a new platform matters for the 1990s.
Jobs speaks throughout.
In his words
“We are going to talk about what is going to be the most important new application area of the 1990s”
“Which is called Interpersonal Computing”
“It gave them the transparent networking which they needed.”
“We needed a new platform and a new spreadsheet for the next decade, not just for the next year.”
“There is no better environment for development than this in the world.”
Key points
- NeXTSTEP is built for the coming era of interpersonal computing.
- Unix provides multitasking, transparent networking, and object-oriented development.
- The system combines high-resolution graphics, multimedia, and easy-to-use software.
- Jobs presents NeXT hardware as fast, expandable, and carefully manufactured.
- He argues that a new spreadsheet and publishing tools need a new platform.
- NeXTSTEP lets people build custom applications much faster than before.
Full transcript
Good morning, today we are going to present four new inventions. We are going to show you some of the best apps for any desktop platform till date. We are going to show you the best color till date, Guri. And we are going to talk about what is going to be the most important new application area of the 1990s, which is called Interpersonal Computing.
People told us that they liked the next step and this was seen by them in the industry that it was 3, 4, 5 years ahead of any other invention. They liked the fact that we made it on Unix because it gave them the multitasking which they were actually looking for. It gave them the transparent networking which they needed. It gave them an object-oriented development environment so that they can make applications in a short time. It gave them postscripts everywhere, not just on the printer, but in the entire system. It gave them multimedia and they told us how much they liked it, that they can teach even beginners to use the system in a very short time. So, this is what people told us that they liked. We heard this again and again and it all came to an end at the next step.
Out of these four new inventions, Motorola 48 was used. Each of these is running at 25 MHz and they proved to be very fast. Let's take a look at a real example. I took out Mathematics and used Mathematics to calculate and plot this chart and everyone was next. 040 machines were ready in 26 seconds. This Macintosh is 10 times faster than the CI. Let's take a look at a real example.
Let's take a look at a real example. This is a slab, monitor, keyboard, mouse and software. This looks like this from the side. We have a new megapixel display which is just like the old one, just 10 pounds lighter. It has an anti-glare screen. It has a built-in microphone in its bezel. So, let's take a look at Sunshape.
It has a 6440 processor running at 15 MHz. It has 8 MB memory which can be increased to 32 in the slab. It has a 2.8 MB floppy, disk, DOS and 105 MB Winchester with all the software which can be increased to 340 MB in the slab. It has a twisted pair and thin Ethernet. It has a megapixel monitor, keyboard and mouse. It has all the sound facilities, DSP, CD sound, microphone, Nexostep 2.0. It has all the bundled applications. The whole system is job friendly. It costs $7.25, whether you use a standard or a network. The best thing for me is that we have been recognized as the cleanest factory in the industry.
Today, every product in Davis is made in the same clean factory. And after making the board, the next station connects it with only 7 screws. Now, we have also updated the cube for 1913. We have added a floppy disk and some new storage options in the 040 board. We have also added floppy disk and DOS. Apart from the 6 MB optical disk, which is exclusive in the cube, we have added full support for CD-ROM in our Nexostep 2.0 release. And you can take CD-ROM drive in the cube. And today, we are also announcing 1.4 GB drive, which you can use as a server.
In this 1-foot cube, you can add 1 or 2, for a total of 2.88 GB. For our existing customers, we are offering them the same 040 board with release 2.0 in $1400. So, no one is falling behind, because we are increasing the speed of these machines by at least 4 times. And we have decided that if we want to succeed, then we have to be the best in each of these 3 stages. So, let's see where we are in terms of Spreadsheet Visualization. Here is an example. Today, Lotus is going to present Improve Improv.
The company that invented the modern spreadsheet with 123, will introduce the spreadsheet again for the 1990s. Improve takes us in a new direction. Why did we choose Nexton Nex for this new product? In simple words, we are not capable of making such a revolutionary new product on any other platform. This is absolutely true. The truth is that Nex gave us the best platform to innovate. Improve could not have been so good or so innovative. We needed a new platform and a new spreadsheet for the next decade, not just for the next year. We wanted a spreadsheet that would give the users new and better ways to view information.
And this is Nexon's new user interface. It has a large screen and high resolution. There is no better environment for development than this in the world. Let's move on to Publishing. We have exciting news in the field of Publishing. WordPerfect is announcing its product today. Just like Lotus, we went to the chief provider of this company. As you know, 70% of WordPerfect's main word processing is shared by the market. And they are announcing a very good product today. QuarkXPress is also announcing a very good product today. In our opinion, QuarkXPress is the number one provider of high-quality publishing software.
And we are very excited to have them on our platform. That's why we think that with these products, we have made a very good start in the publishing market. We are deeply concerned about this. Let's talk about the third topic. People want to make their own custom apps. And we have heard everywhere that NextStep is allowing people to do this much faster than before. Usually, in about a third of the time. And with their customers or internal users, in a much more interactive way. For custom apps, come and take a field. And let's make some of these here. We could have made many, but we only made three. Let's make them a little longer. And we will take this.
And we will connect the customer info to the database. And what do we want to put on this? Why don't we put the customer's phone number here so that we can call them when needed. And we will take this. And we will connect it to the database. And maybe we will put feedback on this. We could have put the ID number. Why don't we put the disk size? And on this. Why don't we move forward? And put the memory size. How will it look? Okay. So now we have these three here. And we will take them down here. Let's make our window a little wider. Even after connecting these, I can arrange them again. I can add new controls.
I can do whatever I want. And now I will take a rich text field. And I will bring it here. We will make it bigger. Because maybe it will be used in customer service applications. And I will connect it to the customer info database. And I saw a comment field in the feedback. So let's connect it. And now let's go back. Let's get the data. It is connecting with the CIA database. And it is getting our desired data. Today, let us talk about electricity.
So let usud a question. Don't lose your caution. There is a
way a
new example.
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.