Steve Jobs on the iPad 2: Faster, thinner, smarter

iPad 2 introduction keynote at Yerba Buena Center · March 2, 2011
Video thumbnail: Steve Jobs on the iPad 2: Faster, thinner, smarter
60 minKeynote2.4M views across 44 uploads6,247-word transcriptWatch on YouTube ↗

What Jobs talks about

Jobs frames iPad 2 as the next step in Apple’s post-PC lineup, following iPod, iPhone, and the original iPad. He emphasizes that the original iPad already proved the category, and that iPad 2 builds on that momentum with meaningful improvements.

He walks through the new design, faster A5 processor, dual cameras, thinner and lighter body, and the same 10-hour battery life and starting price. He also introduces accessories like HDMI video output and the Smart Cover.

The keynote also covers iOS 4.3, including Safari speed, Home Sharing, AirPlay improvements, the customizable side switch, and new apps like FaceTime, Photo Booth, iMovie, and GarageBand for iPad. Jobs closes with the broader point that technology alone is not enough; the best products combine technology with the liberal arts and the humanities.

Jobs speaks throughout, with Scott Forstall and Randy Ubillos presenting demos and features.

In his words

“Technology alone is not enough”
“It has become Apple's DNA”
“The right approach for this”
“That our hearts sing”
“We think we are on the right track”

Key points

  • iPad 2 is a true redesign, not a minor update.
  • The A5 chip brings much faster CPU and graphics performance.
  • Apple adds front and rear cameras plus a gyroscope.
  • The device is thinner and lighter, yet keeps 10-hour battery life.
  • Apple holds the same starting price while improving the product.
  • Smart Cover and HDMI output expand what the iPad can do.
  • Jobs argues Apple wins by combining technology with liberal arts and humanity.

Full transcript

Selamat pagi. Terima kasih sudah datang. Terima kasih. Terima kasih. Terima kasih. Terima kasih. Terima kasih. Kami telah mengerjakan produk ini cukup lama dan saya tidak ingin melewatkannya hari ini. Jadi, terima kasih telah mengundang saya dan kami punya sesuatu yang hebat untuk diumumkan hari ini.

Sebelum kita mulai, saya punya beberapa pembaruan untuk Anda. Hal pertama yang ingin saya bicarakan adalah iBooks. Anda tahu, kami meluncurkan toko iBook kurang dari setahun yang lalu, dan salah satu tonggak sejarah yang kami capai adalah pengguna telah mengunduh lebih dari 100 juta buku dalam waktu kurang dari setahun dari toko buku audio. Dan hari ini kami mengumumkan bahwa Random House, penerbit perdagangan terbesar, akan menghadirkan lebih dari 17 ribu buku mereka ke toko iBooks. Mereka akan bergabung dengan 5 perusahaan besar lainnya. Dan sekarang kami memiliki lebih dari 2.500 penerbit yang mendistribusikan melalui toko iBooks.

Jadi, kami sangat senang bisa bekerjasama dengan Random House. Nah itulah iBooks. Ada banyak hal bagus yang terjadi di sana. Seperti yang Anda ketahui, iBooks adalah salah satu dari tiga toko kami, bukan? Kami punya iTunes, App Store, dan iBooks. Semuanya menggunakan ID Apple yang sama untuk mengaksesnya. Anda harus punya akun di Apple. Baru-baru ini, kami baru saja melampaui 200 juta akun. Akun-akun ini memiliki kartu kredit dan pembelian sekali klik. Amazon tidak mempublikasikan angka mereka, tetapi kemungkinan besar ini adalah akun dengan kartu kredit terbanyak di internet.

Jadi, kami sangat-sangat gembira dengan ini. Dan itu adalah tonggak sejarah yang besar bagi kami. Tonggak sejarah lainnya adalah, mari kita lihat salah satu toko ini. Toko aplikasi, kami baru saja membayar lebih dari 2 miliar dolar kepada para pengembang secara kumulatif. Pengembang telah memperoleh lebih dari 2 miliar dolar dari penjualan aplikasi mereka di toko aplikasi. Sekali lagi, banyak orang telah mencoba meniru ini. Saya pikir kami jauh di depan, dan Anda dapat memahami mengapa pengembang ingin menulis aplikasi mereka untuk toko aplikasi.

Jadi, kami sangat gembira akan hal itu. Dan... Terakhir, iPhone. Kami baru saja mengirimkan iPhone ke seratus juta. Jadi... Banyak hal yang terjadi, dan semuanya baik-baik saja. Sekarang, hari ini, kita di sini untuk membicarakan produk blockbuster ketiga Apple pasca PC, bukan? Begitulah cara kami memandang hal-hal ini. Kami memulai pada tahun 2001 dengan IP iPod, bukan? Produk pasca PC pertama kami, dan kami terus melakukannya sejak saat itu.

Pada tahun 2007, kami menambahkan iPhone, dan pada tahun 2010, kami menambahkan iPad, dan semuanya menjadi blockbuster. Jadi, kami sekarang berada pada posisi di mana sebagian besar pendapatan kami berasal dari produk pasca PC ini. Dan ketika kami memperkenalkan iPad kurang dari setahun yang lalu, kami mengatakan bahwa itu adalah teknologi kami yang paling canggih dalam perangkat yang ajaib dan revolusioner dengan harga yang luar biasa. Sekarang orang-orang menertawakan kami karena menggunakan kata ajaib, tetapi tahukah Anda? Ternyata itu ajaib, bukan? Dan, orang-orang tidak yakin bahwa itu adalah harga yang luar biasa.

Baiklah, coba saya jelaskan tanyakan saja kepada para pesaing kita sekarang. Mereka akan menjawabnya... Tahun. 2010 ternyata menjadi tahunnya iPad. Saya akan memberikan beberapa statistik mengenai hal itu. Kami menjual hampir 15 juta iPad pada tahun 2010. Dan ingat, itu hanya dalam waktu sembilan bulan. Itu dari bulan April hingga Desember. 15 juta iPad. Itu lebih banyak dari semua tablet PC yang pernah terjual. Anda tahu, tablet PC tidak menciptakan tablet PC modern. Tablet PC itu rusak dan hancur.

Tablet PC modern adalah iPad. Dan itu menghasilkan pendapatan hampir 10 miliar dolar bagi Apple. Pendapatan 9,5 miliar dolar selama sembilan bulan. Kami tidak pernah memiliki produk yang melejit secepat itu. Faktanya, banyak yang mengatakan ini adalah produk konsumen paling sukses yang pernah diluncurkan. Lebih dari 90% angsa pasar... ...dan para pesaing kami benar-benar bingung. Mereka kembali ke papan gambar. Mereka merobek-robek desain mereka karena tidak kompetitif. Dan oh, jadi ada satu aplikasi yang dirilis Samsung tahun lalu dan... Oh, Anda mungkin pernah mendengar kutipan yang mereka katakan saat Anda mendengar penjualan kami cukup agresif sekitar 2 juta.

Dalam hal penjualan, kami yakin jumlahnya cukup kecil. Jadi, banyak dari aplikasi ini mungkin sudah ada dirak pada akhir tahun. Sekarang, toko aplikasi kami memiliki lebih dari 350 ribu aplikasi di dalamnya. Lebih dari 65 ribu diantaranya kini memanfaatkan sepenuhnya iPad. Layarnya lebih besar, pemrosesannya lebih cepat, DLL. Dan beberapa aplikasi ini merupakan aplikasi fantastis dari Autodesk... Dan beberapa aplikasi ini merupakan aplikasi fantastis dari Autodesk, berbagai macam majalah, surat kabar, dan aplikasi penerbitan. Aplikasi yang luar biasa? Aplikasi konsumsi, aplikasi kreasi, permainan fantastis, dan banyak aplikasi untuk bisnis di pasar vertikal seperti Medis.

Hal-hal yang dilakukan orang-orang di sini luar biasa. Dan sekali lagi, mereka memanfaatkan antar muka pengguna ajaib yang luar biasa ini pada kanvas yang jauh lebih besar dengan lebih banyak sumber daya. Dan aplikasi yang mereka tulis sungguh fantastis. Tidak pernah ada yang seperti ini sebagai contoh untuk fotografi sebelumnya. 65 ribu aplikasi yang dirancang khusus untuk iPad. Nah, itu sebanding dengan pesaing kami, yang saat ini mencoba meluncurkan paling banyak 100 aplikasi. Dan saya rasa kami agak terlalu murah hati di sini. Jadi, ini adalah keuntungan besar yang kami miliki dan terus berjalan seperti ini?

Salah satu hal yang memungkinkan kami meluncurkan teknologi ini dengan sangat cepat adalah toko retail Apple kami. Toko-toko itu dibangun untuk momen-momen seperti ini. Toko-toko itu dibangun untuk mengambil teknologi baru dan meluncurkannya serta mengedukasi pelanggan tentangnya dan selalu siap membantu saat mereka memiliki pertanyaan dan masalah. Dan, sekarang kami memiliki ratusan toko Apple seperti yang anda ketahui. Ini adalah salah satu toko terbaru kami di Chicago. Dan tanpa toko-toko ini, saya rasa kami juga tidak akan sesukses ini. Jadi, kami membuat video tentang tahun 2010, tahun iPad. Dan saya ingin menunjukkannya kepada anda sekarang. Jadi, mari kita putar videonya. Sampai jumpa.

Sampai jumpa. you you you you

you you you you you

you you Yadi moon is moved Kamitilla momule tahun pertama yang la Tima young lawyer be Asa and kami ingin membangunnya bagaimana dengan tahun 2011 Semua orang punya tablet Apakah tahun 2011 akan menjadi tahun para peniru nah menurut saya jika kita tidak melakukan apa-apa Mungkin sedikit mungkin tidak terlalu banyak karena sebagian besar tablet ini bahkan tidak bisa mengejar ipad pertama Namun kami tidak berpuas diri karena dalam waktu kurang dari setahun kami akan memperkenalkan ipad 2 ipad generasi kedua Jadi apa itu ipad 2 apa yang telah kita pelajari apa yang dapat kita tingkatkan Desainnya benar-benar baru desainnya tidak diubah-ubah tidak ada peningkatan yang berarti Desainnya benar-benar baru dan yang pertama adalah kecepatannya jauh lebih cepat Kami memiliki chip baru yang kami sebut a5 Ahli chip kami telah menemukan ini dan ini hebat

Prosesornya dual core bukan dua prosesor di dalamnya Jadi kami mendapatkan performa CPU dua kali lebih cepat tetapi kami benar-benar mengerahkan seluruh kemampuan untuk performa grafis Grafisnya sembilan kali lebih cepat Grafis pada perangkat ini luar biasa Daya rendah yang sama seperti a4 kami tidak ingin mengorbankan semua itu daya tahan baterai yang legendaris dan meskipun yang lain mulai mengirimkan saya pikir ini akan menjadi tablet dual core pertama yang dikirimkan dalam jumlah besar Jadi a5 benar-benar pencapaian yang luar biasa dan akan memberi kita sesuatu yang dua kali lebih cepat dalam kinerja CPU hingga sembilan kali lebih cepat dalam grafis dan ipad pertama tidak kalah Jadi jauh lebih cepat dengan a5 Kedua kami telah memasang beberapa kamera untuk video Kami memiliki kamera belakang di belakang dan kamera depan di depan Kami akan membicarakannya lebih lanjut dalam beberapa menit Kami juga memasang giroskop yang kami miliki di iphone dan ipod touch Sekarang setelah memasang semua hal ini Salah satu hal yang paling mengejutkan tentang ipad 2 adalah ia menjadi jauh lebih tipis Tidak sedikit lebih tipis, 1.3 lebih tipis 33 persen lebih tipis

Seperti itulah tampilannya Jadi jika anda melihat Angkanya Ketebalannya turun dari 13.4 mm menjadi 8.8 mm Ini dramatis Dan bagi anda yang memiliki iphone 4s, ipad 2 yang baru sebenarnya lebih tipis dari iphone 4 anda Jadi kami sangat senang dengan ini Dan saat anda memegangnya Rasanya benar-benar berbeda Dan semua tablet lainnya keluar sebagian besar bahkan lebih tebal dari ipad asli Tidak ada yang mendekati ini Selain lebih tebal, bobotnya juga lebih ringan Peratnya turun dari 1.5 lb menjadi 1.3 lb Dan anda mungkin tidak berfikir itu banyak Tetapi ketika anda mencapai 1.5 lb, 1.3 lb itu banyak Dan rasanya sedikit lebih ringan dan memiliki desain yang benar-benar baru Sangat cantik Jadi seperti inilah tampilannya Sangat tipis Dan tersedia dalam 2 warna, hitam dan putih Kami akan mengirimkan warna putih sejak hari pertama Dan untuk memberi anda gambaran Seperti inilah tampilannya Sekali lagi, anda bisa mengangkat benda ini Benda ini hampir mengambang Hitam dan putih

Hitam atau putih disini Nah, selain memiliki kedua warna Kami juga memiliki model yang bekerja dengan jaringan tinggi AT&T dan Verizon sejak hari pertama Jadi, kami mendukung AT&T dan Verizon Sekarang, disini kami menambahkan beberapa hal ke dalam iPad Uh, a camera and a faster processor, and a gyroscope, and all the rest. Uh, and we make it much thinner. Something has to be sacrificed. And, uh, you might think that we have to sacrifice part of the legendary iPad battery life, but our technical team has found a way and we have the same legendary 10-hour battery life as the original iPad with all these additional things in it and also much thinner.

And once again, it's more than a month in storage, so the battery life is 10 hours. Once again, many of these people come out with a much shorter life, and this has been tried and tested by every reviewer. Uh, the iPad has a battery life of up to 10 hours. So, we are very happy to maintain it and will never let it go. Now, in addition to maintaining the battery life, when we add all these things, we also maintain the price. So we will maintain the exact same price starting from only 4.99, Hana. The exact same price as the iPad at this time, but with all these new features.

A much better product. Now, some people out there say, yeah, the price is just a little more expensive than us. The price is 7.99. When you look at the matrix of these 6 models, 5 of these 6 models, it's cheaper than $790. Okay? So, the price really goes up to a higher position. We only have one model that is more expensive than $790. And if you add all this together with more than 65,000 applications that are suitable for the iPad, and we think 2011 will be the year of the iPad 2. So, a very beautiful product.

So, when are we going to ship it? April, May, June? No. On March 11, a week after this Friday, we will ship it in large quantities at AS. And two weeks later, on the 20th, at AS. And two weeks later, on March 25, we will ship it to at least 26 more countries, including all countries with high volumes, except for a few countries where we still have a regulatory agreement. So, 26 countries, or more, on March 25. This product will be everywhere in March.

And that is the iPad 2. Thank you. Okay, we have some very cool accessories. So, there are two things I want to tell you today. First, we have received a lot of requests for HDMI video output. The teacher wants to connect the iPad to their TV screen in class, so everyone can see. DST. E-D-S-T. Do we now have an accessory cable that does that? No. This cable gives HDMI video output. So, just like what you see on the iPad, you see on the HDMI cable, this gives output up to 180p.

Wow, this works with all applications? So, whatever you see on the iPad screen, you see on the HDMI. Just like what people want. Supports rotation. There is no setting or configuration. And you can even charge the iPad when you use it. So, if you give a presentation, your battery is almost empty, just plug in the transformer and plug it in. And this is what it looks like. A place to plug in the HDMI cable and a place to plug in the 30-pin connector to flow power to charge power if you want it. And here it is. TV HD. This is very simple and works well, and the price is only $39.

So, for people who need it, do we have a great accessory now? Something that will be more popular, even though we call it a smart cover. For the original iPad, we made a casing. The casing is pretty cool. This casing can support the iPad to type or watch movies. Works quite well, except we had a hard time making a beautiful design, and we covered it with this casing, didn't we? But more than that, we added thickness and weight to the product, and made it more difficult to use with some accessories. So we thought we could do something better than this for the iPad 2, and we started from scratch to design the right casing next to the product, and we did it, but it's not a casing anymore.

It's a cover to cover the glass. It's a smart cover. This is what it looks like. And it can be bent and folded like this as a typewriter, and to watch movies like the old one. Looks great in black. Looks great in white. And it even automatically immediately develops the iPad from sleep mode when you open it, and automatically switches the iPad to sleep mode when you close it. Now, how do we hold this? Do we have a screw that can be screwed? What do we do?

No, we use a magnet. Our technical team and ID came up with the idea of using a magnet to clamp it and automatically straighten it so that it's always in the perfect position. And I'm going to show you a little video about this. You won't believe it, it's really cool. And it can be removed in a second. It can be reattached in a second. The weight and thickness is minimal because it only covers the top. The microfiber layer cleans the screen every time you move, open, or close it. Once again, it's automatically active when opened, and the iPad will sleep when closed. It's very easy to remove or replace the cover.

So you can have a lot of covers and choose the cover you like today, then install it easily. This cover is made of polyurethane which is used to make interweaving clothes or leather. So, I have a short video that shows how this thing works. Let's play the video. Thanks for watching. This is one of my favorite short videos. Actually, this reminds me of the short film Pixar or something.

As you can see, we really put the magnet directly on the iPad itself. Then there's a magnet on the smart cover. And it not only holds the cover, but also automatically releases it. Very cool. Of course, what happens to this casing if it's not available in color? So, we have 5 polyurethane colors and 5 skin colors, and both are really beautiful. Both look good with the black unit. Both look good with the white unit. Polyurethane casing for $39. Skin casing for $69. We think people will like this casing.

Well, those are the two accessories I want to tell you about. Now, let's go back to iPad 2 and talk about the software that runs it, because we have a new iOS release called iOS 4.3. To explain some of its features, I will ask my colleague Scott Foresto to go ahead and explain it. Thank you, Steve. Thank you. Good morning. Together with the new iPad 2, we released the next iOS version, iOS 4.3. iOS 4.3. U3 presents a number of great improvements and a few new features. Well, I will explain a few things.

Starting with a significant increase in Safari performance. Now, we're using the JavaScript Nitro engine for Mac OS X and moving it to iOS. Now, with this engine, iOS runs JavaScript twice as fast as before. This is fantastic. Next, various iTunes brands. Various iTunes brands allow you to access all music, movies, and TV shows stored on iTunes on the computer directly from the iOS device. You just need to do streaming wirelessly via the home Wi-Fi network, directly from the computer to the iPad, iPhone, and iPod Touch.

So, various iTunes brands. Next, we have some very good AirPlay improvements. You know, we just released AirPlay a few months ago, and this is really the best way to move photos, music, movies, and TV shows from iOS devices to TV using Apple TV. For example, you're watching a movie. This new icon appears, which is the AirPlay icon. When you tap it, iOS automatically searches around the network and finds your Apple TV. No configuration is required. And when you choose Apple TV, now you can stream movies directly to your TV. That simple. Now, we've made AirPlay better on iOS 4.3.

If you're sharing photos, now you can use all the cool slideshow transitions from Apple TV directly on your iPad or any iOS device. And now, on iOS 4, apps from the App Store and even websites can now play videos through AirPlay besides audio. So, there are some very good AirPlay improvements. Good. Now, the next one is a very popular request from our customers. Some customers say they want, and this has to do with the move button on the right side of the iPad. Some customers say they want to use that button to deactivate their iPad very quickly, which is great. And that's how we send it today.

Other customers say they want a very quick way to lock orientation, not to lock iPad rotation. For example, you're sitting on the sofa reading a book on iBooks, then you tilt your head, and they don't want their appearance to change into a landscape. So, they want a very quick hardware lock to do it. So, on iOS 4.3, we activate preferences for users, so they can choose to set any function they like to that move button. The next one is Personal Hotspot. This is a feature for our iPhone 4 customers. Personal Hotspot allows you to share your iPhone's 3G internet connection via Wi-Fi to other devices.

So now, you can access the internet from, for example, your laptop as easily as using Wi-Fi to connect to your phone's personal Wi-Fi hotspot. Next, as you can see, iPad 2 comes with a new camera on the back and front. And to complete this new camera, we've built a few new devices, starting with Photobooth. Now, for those of you who have used Photobooth in Match, you know how fun this feature is, and you're going to love it on your iPad. Okay, I'm going to give a demo. Here, I have an iPad 2, which is displayed over there. Now, I'm going to launch Photobooth.

The first thing you're going to see here is that iPad 2 is very fast with the A5 chip, so we can watch 9 streaming videos at once. We can do this, and we have a lot of CPUs and GPUs that can be used. Okay, I'm going to choose one. I'm going to choose a mirror. Okay, let's see if I can straighten it like this. You can, you know, hold your head and pull it. You can take a picture of yourself when you do it. So, let me see if I can do it. Now, here I am. I took two pictures, and you can share them with your friends. Let me go back. This is a thermal picture. So, you can see what Predator looks like to me.

Okay, and I'm going to take another picture. For example, you're in a mood like Picasso, or you're having a really bad surgery. So, you can also take your finger and move it around you. So, I can do it there. There. Good. That's what I used when I met my wife, right? So, you can see that Photobooth is also very fun on the iPad. And I know my kids have spent hours playing it on the Mac. And I know they're going to love it on the iPad. That's Photobooth. The next one is FaceTime. FaceTime is the best and easiest way to have a video conference.

We support it on the iPhone and iPod Touch, and now we're bringing it to the iPad. You can do FaceTime between your phone and your iPad. You can do FaceTime between two iPads, between iPad and iPhone or iPod Touch, and between iPad and Mac. Let me continue and give you a demo. Okay, I'm launching FaceTime here. You can see my friend's registration on the right. So, I'm going to the right. So, I'm going to continue and choose Michael. So, he's calling. And in a second, he's going to answer. How are you? I'm fine. Scott, how are you?

Oh, I'm fine. I just gave a demo of FaceTime to everyone here. You can see that the size of the iPad is ideal for a video conference. I mean, the face of the person is very large. You can see all their expressions. It feels very personal. You can also use the front camera and the rear camera. So, Michael, why don't you move to the rear camera and show us what you see? Of course, Scott. Okay. Michael has been locked up in a very sad cafe. I'm very sorry. Now, you can imagine, you know, if Michael had a child or something, it would be fun to see. Thank goodness. I've asked him to bring a box of puppies. But it looks like he's not doing it.

By the way, you can also move the PIP to delete it. So, this is like Pong. You can move it anywhere you want. However, FaceTime here is a really great experience. And we can't wait for people to try it. And of course, since the first day, you get FaceTime from your iPad 2 with all iPhone 4 customers out there. Thank you very much, Michael. Thank you, Scott. And that's FaceTime. Thank you. So, these are just some of the great improvements and features that we present at iOS 4.3. iOS 4.3 will be available for free on March 11. This application supports all iPads.

Supporting GSM, iPhone 4S, and iPhone 3GS, as well as the third and fourth generation iPod Touch. And that's iOS 4.3. Thank you. That's great. Thank you, Scott. Now, aside from these two new applications, which are installed directly on iOS 4.3, we have two more applications that we present here today. And we love making applications. We love making applications because applications give us input. You know what it's like to be an application developer. So we can make the system better and better for all developers. However, this application can also set standards.

This application gives developers something to say, Wow, if Apple can do it, I can do it better. So, this application sets a fairly high standard for developers out there. So, there are two applications that we present today. The first is iMovie for iPad. We have a long history in video editing. We are the world's largest video editing software provider, in our opinion. And iMovie for iPad follows that tradition. This application has a precision editor. Audio multi-track recording. This is not a game. You can really cut a movie in this application. This application has a new theme. You can play videos directly to Apple TV from the application.

You can share videos in HD with some very popular sites. This application is universal, so this application can also run on the iPhone. To demonstrate it, I want to ask Randy Ubelos, who is the head architect of our video application to give us one of his great demos. Randy, thank you. Thank you, Steve. So, last summer, we brought iMovie to iOS and our customers really liked it. Today, we have a new version that really uses the large iPad screen and the extra power it has. I want to show it to you. When we start the application, you can see our new desktop screen that is very good with the old theater.

The display is very beautiful here. You can see that each project has its own small poster. There are mini films and posters based on the themes in the project. You can scroll back and forth between the two. It works well in portrait mode. It also works very well in landscape mode. And it looks very good on the Retina iPhone 4 and iPod Touch screens too. We can scroll back here. I will tap on one of these projects and we can edit it. You can see that we have a good split screen here. My timeline is below. This is fully multi-touch so I can zoom in and out. I have a good video box. I can see all my videos and a large display to see my videos. Let's continue and do a little split. So I'll scroll down here. Now, I can actually use the camera button on the right, which I can use to use the iPad 2 camera to record directly on the timeline.

Or I can open my video box. I just press and hold the clip and I can move my finger back and forth to see the video before it is placed on the timeline. Or I just tap the clip and then I get two holds. So, I can actually choose the video segment I want to put in. Now, we have two different clips here. I'm going to put some of that clip in. Select the second clip. We have another view of the girl going into the water. So, we're going to choose the right position there. Tap it. It will fall into the timeline. And we'll get a line in between. If we want to do a more precise editing for the iPad 2, we have a precise editor. So, I can do the opposite. A precise editor appears. And now I can see all the content clips on the left before and after editing. And all the content for the clip on the right.

I also have full control over the transition. I can tap twice and we can set it to be nonexistent. So, it's going to make a cut. I can press and hold the top point and it allows me to choose the point in the video where we want to end. So, we're going to choose where it comes out of the water. Now I can press and hold the bottom point and do the same thing. So, we can make this look like a cut in the same view. I can press and hold the middle point too and I can scroll through the editing. I can add and reduce the frame from both sides at the same time. When I want to see it, we just have to go back a little and press the rotate button. It's very easy to continue and adjust your editing to suit your wishes. And with a little effort, we close it. Now, one of the big feature requests we receive from users is audio.

We have done a lot of work in that area. I have a good audio button here that I can press and I can see the shape of the audio wave for all my clips. All of these clips, some of these clips have been blurred, which you can see from the reduced audio. If I want to activate the audio in the clip, I just tap twice. My clip settings appear. I can activate the audio. I can also increase the volume and you will really see the shape of the wave become bigger. This really shows me the change in the level of volume that I have done. The next clip here, we see this person doing a zip line. It will be very good to add sound effects there. I will switch to my audio place and we have sound effects here. There are more than 50 sound effects that are included with iMovie to be used in your film. Big here. We have this great jet flyby. Please add that. And when added, using the shape of the audio wave, I can see that the shape of the audio wave is not fully aligned with the clip.

I will press and hold my finger on top of the audio and drag it back. Align with the clip. Now I know it's right in place. Let's take a look. Very easy. We have 3 audio tracks, in addition to the background audio track to be used as sound effects. And we have a voice recording system that allows me to record the voice directly on top of my film. Now, we have seen one of our new themes. We have 3 new themes that give us a total of 8, which is called simple. And as you can imagine, this is simple. This has a plain white text and a blurry black transition. Looks very good. We also now have a title on top of a still image.

Speaking of still images, we also do face detection on still images. So, when you put it on the timeline, the Ken Burns effect is automatically adjusted so that all the faces remain on the frame. Go back to the beginning here, and I will open my project settings. And we will switch to one of my other new themes called Neon. This is a very bold theme. We also have a black fade out effect. When I tap, you can see a very bold and good opening title. We also have a good theme transition. Like 3 very good bottom parts. The music automatically changes when I change the theme, which is the default, but I can mix and match. So I can go back to my audio place. I can choose a song from my iTunes library. Or I can choose one of the 8 other themes. For the other theme, we will choose Modern.

Put it in the background, and as easy as that to change the music. Now, after I finish the project and want to see it, I can go back to the tent. You will see that the frame has changed to reflect the neon theme that we use. I can use the share button below. If I tap it, you can see many new options for us. YouTube, Facebook, Vimeo, CNN, my reports are directly shared from iMovie. And everything is done in high quality HD. I can also use the rotate button to rotate directly to the AirPlay. Or I can rotate on the device. Let's see. And that is the new version of iMovie on iPad 2.

Thank you. Thank you, Randy. Amazing. 1.3 Pounds. This makes me amazed. This thing. Precision editing. Sending HD videos to all these sites with one tap. There are many great features in the app that we will give a price of only 4.99 cents. And will be available in the App Store on March 11. That's iMovie. 2. GarageBand for iPad GarageBand for iPad is amazing.

This app has a touch instrument. You can plug in a guitar and play a real instrument if you want. But this app has a touch instrument that I think will be very popular among our users. Ampli and guitar effects. Recording and mixing 8 tracks. More than 250 loops that you can add to your song. You can send your song file via email to anyone. This app is also compatible with the Mac version. So if you want to start something on the iPad and finish it on the Mac, no problem. So to give us GarageBand demo on the iPad, I want to invite Sander Saurin, who is our music marketing director, to do it now. Thank you, Steve. I'm fascinated by this.

You know, playing your own instrument or using a smart instrument. Anyone can now make music with something this thick and weighs 1.3 pounds. Really amazing. So, GarageBand for iPad. A great feature device. Once again, this is not a toy. This is something that you can really use for real work. This is something that I can't say how many hours it will take a teenager to make music with this and teach themselves about music with GarageBand for this iPad.

4.999 cents? This will be available in the App Store on March 11th. So, do you want to buy it? iPad 2. An amazing product. Faster, lighter, thinner, camera, and gyro, iOS 4.3 with FaceTime and iMovie photo room, and GarageBand for 4.999 cents each in the App Store. More than Rp. 65,000. An app that has been set up for the iPad to take advantage of all of its resources.

3G in AT&T and Verizon since March. First, the battery life of 10 hours is the same, the price is the same, starting from $4.99. Smart black and white sarong. We feel that 2011 will definitely be the year of the iPad 2. Now... We made a video that I want to show you, so let's continue and play the video. iPad 2.

iPad 3. iPad 4. iPad 5. iPad 6. iPad 7. iPad 8. iPad 9. iPad 10. iPad 11. iPad 12. iPad 13. iPad 14. iPad 15. iPad 16. iPad 17. iPad 18.

iPad 19. iPad 20. iPad 21. iPad 22. iPad 23. iPad 24. iPad 25. iPad 26. iPad 27. iPad 28. iPad 29. iPad 30. iPad 31. iPad 32. iPad 33. iPad 34.

iPad 35. iPad 36. iPad 37. iPad 38. iPad 39. iPad 40. iPad 41. iPad 42. iPad 43. iPad 44. iPad 45. iPad 46. iPad 47. iPad 48. iPad 49. iPad 50.

iPad 51. iPad 52. iPad 53. iPad 54. iPad 55. iPad 56. iPad 57. iPad 58. iPad 59. iPad 60. iPad 61. iPad 62. iPad 63. iPad 64. iPad 65. iPad 66.

iPad 67. iPad 68. iPad 69. iPad 70. iPad 71. iPad 72. iPad 73. iPad 74. iPad 75. iPad 76. iPad 77. iPad 78. iPad 79. iPad 80. iPad 91. iPad 92.

iPad 93. iPad 94. iPad 95. iPad 96. iPad 97. iPad 98. iPad 99. iPad 10. iPad 12. iPad 13. iPad 14. iPad 15. iPad 16. iPad 17. iPad 18. iPad 19.

iPad 20. iPad 21. iPad 22. iPad 23. iPad 24. iPad 25. iPad 26. iPad 27. iPad 28. iPad 29. iPad 30. iPad 31. iPad 32. iPad 33. iPad 34. iPad 35.

iPad 36. iPad 37. iPad 38. iPad 39. So, I have said this before, I think this needs to be repeated. It has become Apple's DNA that technology alone is not enough. Technology combined with liberal arts, combined with humaniora, which produces results that make our hearts sing. And there is nothing more true than this computer. And many people in this tablet market rush in, and they see this as their next PC.

Hardware and software are made by different companies, and they talk about speed and storage like what they do with PCs. And our experience is that, in every bone in our body, says that this is not the right approach for this. That this is a PC-based device that should be easier to use than a PC, that should be more intuitive than a PC, and where software is a hardware, and applications should be more smoothly connected to each other than on a PC. And we think we are on the right track with this. We think we have the right architecture, not just in silicon, but also in the organization to build products like this, and so I think we have a good enough opportunity to be quite competitive in this market, and I hope what you have seen today, gives us a good opportunity to be competitive in this market, and I hope what you have seen today, gives us a good opportunity to be competitive in this market, and I hope what you have seen today, gives you a good image of it.

Now, I would like to take a moment at the end, I would like to ask everyone working on the iPad 2, from technology to operations to marketing to finance, from Apple, if you could stand up so we can give you a round of applause. And as usual, I would also like to thank everyone's family, because they support us and let us do what we love. And as usual, I would also like to thank everyone's family, because they support us and let us do what we love. So, thank you very much to our big family out there, for allowing us to work hard to make these great products for you.

So, thank you for coming this morning. We have a good practical area, and I highly recommend you to try one of these things. You won't believe it. Thank you very much.

Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.