Steve Jobs on Apple Store Opening: All Systems Are Go
What Jobs talks about
In this brief opening-day recording, Steve Jobs is on site at the Palo Alto Apple Store while staff handle last-minute setup and operations. The conversation is mostly about logistics, timing, and making sure everything is under control.
Jobs sounds energized and hands-on, checking progress with the team and asking how the store is doing. He repeatedly confirms that the network and other systems are working and praises the people around him.
The footage captures Jobs in the middle of a major Apple retail milestone. Even without a formal speech, it shows his focus on execution, detail, and making the store opening feel seamless.
Jobs speaks with Apple staff and others on site during the store opening.
In his words
“Here I am on call waiting for anything to happen.”
“My dream that everything go perfectly here.”
“All systems are go.”
“You guys are the man.”
“These are the men.”
Key points
- Jobs is closely monitoring the Apple Store’s opening-day operations.
- He checks on logistics, staffing, and whether everything is under control.
- He asks about the network and confirms that systems are working.
- He praises the team’s effort and calls out their hard work.
- The moment reflects his hands-on approach to product and retail execution.
Full transcript
But it's like not having... You know, it's it's it's farther than you think. Yeah. It is a little farther. So it's within it's within it's within a mile and a half, but walking distance is not... I walked this morning, and it was and now it was because you have to cross, like, a major, like, expressway. Okay.
How's it going? Okay. Good. Just on the door. We said Can we need control of all these people? To nine tomorrow. Good job. Well, under control. No. We have a five Yes. They are. So seven and then water. Okay. Be checking Checker. The Water. Water off. And then inside the back of the key, I'm just making sure that they go and check with them. Okay. Yes, ma'am. Oh, it's been cool. Okay. So... I'm on call. Yeah. Yeah. Here I am on call waiting for anything to happen. So are you happy this store is open and everything's Yes. Going Okay. My dream that everything go perfectly here. Hey. I'm monitoring this. What's up? This is Tom. Of long time. Yeah. Hardworking AKA. Supers along with Brian.
You wanna talk about hardworking supers? Look at these GQ here in about an hour for a shoot. Eugene. Okay? Great question. How's it going? How's the network? Perfect. Because I did. And Russ? Yeah. You did, Gene. Yeah. You're... All systems are go. Yep. Right on. Way to go, Morgan. You did a great job. No. You guys are the man. These are the men. What's up? Are you glad that this is open? That way, Morgan. Alright. Hold I'll be back in a second.
Transcribed from the audio by speech recognition (Deepgram). Timestamps link to the video above. Errors are possible.