Steve Jobs on Macintosh: Home and business markets
What Jobs talks about
Steve Jobs introduces the Macintosh with a playful line about finally getting out of the bag, then explains how people might first bring it home through the “garage door.” He imagines families and weekend users discovering how sticky the machine can be.
He also lays out Apple’s positioning for the Macintosh: primarily for desks in medium and small corporations, with the college market also in view. The clip captures Jobs mixing product excitement with a clear sense of market strategy.
Jobs speaks throughout.
In his words
“Hello, I'm Macintosh.”
“It sure is great to get out of that bag.”
“People are going to bring them home over the weekend to work on something.”
“Sunday morning they're not going to be able to get their kids away from them”
“We're positioning it primarily targeting at desks in medium and small sized corporations, and also towards the college market.”
Key points
- The Macintosh is meant to feel exciting and approachable at home.
- Jobs imagines people first bringing it home over the weekend to try it out.
- He suggests the machine will be so engaging that families may compete for time on it.
- Apple is positioning the Macintosh for small and medium-sized businesses.
- The college market is another important target.
Full transcript
Hello, I'm Macintosh. It sure is great to get out of that bag. We think a lot of them are going to get into the home, but we like to say they're going to get there through the garage door. People are going to bring them home over the weekend to work on something. Sunday morning they're not going to be able to get their kids away from them, and maybe someday they'll even buy a second one to leave at home. But we're positioning it primarily targeting at desks in medium and small sized corporations, and also towards the college market. Thanks for watching!
Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.