Steve Jobs on Higher Education: Building NeXT for Learning

In the history of American businessmen, Stephen Jobs is known as a hero. At the age of 22, he started the company called Apple Computer and grew it into a company worth $ 2 billion. In the spring of 1985, he failed in the power competition held by the Apple company and left the company he had created. Thinking about the next step, he decided to start again. In September, he started a new mining company in his own capital. He named it Next Incorporated in his own language. Today, in the basement of that company in Silicon Valley, California, they are showing off their new identity, which is going to be famous all over the world.

The founder of this company is Paul Rand. He is the founder of IPM, Westinghouse, UBS and many other companies. Rand does not usually work for new companies, even if they can pay him a salary. But Next is not an ordinary mining company. What is the purpose of this? Please do not separate this. First, do not look at the back. This is the front. Do not be afraid. This is not a fake. He got it. The reason I did this is that Steve should be ashamed of seeing this. He should feel that he has wasted 1 lakh dollars. I believe he would have thought so. Jobs has already seen the logo secretly. He liked it very much. He waits for the opinion of his sponsor.

He is unable to control his enthusiasm. Even though he is determined, he pays attention to other people's opinions. These are the people who joined Perumbalanor Mekindoshai Group. They left the safe jobs in Apple to follow their leader's new vision. When I saw this for the first time, It is Steve's legacy to change the education system in colleges and universities with a new vision. We decided to start an organization that connects education, especially higher education, colleges and universities. Our vision is that there is a revolution in colleges and universities. It is related to two types of revolutionary revolution. One is called simulated learning environments.

That is, an ERBL student cannot give you a linear accelerator. A living student cannot give you a $ 5 million medical kit. But you can simulate those things. You can create them in a very powerful machine. Because such expensive tools cannot be bought by students. It is not possible to buy them with the help of Perumbalanor advisors. Because we can specialize in bringing it to the price that people can buy it based on the best business model. If we can do the same thing to individual machines, If we can do the same thing to such machines that are 10 times more powerful than them, I think we can make a real change in the next 5 years of learning.

That's what we're trying to do. Organizations are at the top of the wave. In my opinion, IBM was at the top of the wave once. In December 1985, just 90 days after the start of the business, Jobs and 11 of his employees retired from their first organization. Such organizations are a continuation of a tradition created by Steve in April. Seeing him work in this mixed business environment, It is an opportunity to see that he is in his best position to create and manage an organization. Looking to the future, his beginnings reveal his belief and ambition in higher business. This will be an extraordinary milestone for his independence. Indeed, he is sowing the seeds of a new organizational culture.

This is more important than creating a product. We are working to create an organization. We believe it will be even more ambitious. Its overall vision will be more ambitious than its shareholding. In the next two years, we are going to take a total of 20,000 steps. What is our organization going to be? One of the things that made Apple a great organization, It was built from the heart in the early days. It was not created by someone who said, I know how to create an organization. This is what you have to do. Ta-ta-ta-ta-ta-ta-ta. It was not built on that path. It was built from the heart. Unfortunately, we never used our brains. We can do a lot of things.

We have a lot of knowledge and intelligence. We know a lot of things. But one of the most important things, One of my wishes, We have to build the organization from the heart. Those who want to work with us, Those who want to buy our products, Those who want to sell our products, We have to feel that we are doing this with interest. We are doing this because we really care about higher education. We are not doing this to make a profit. We are not doing this just to do something. Jobs may be hard-working and patient. But they know what to expect from this group. And they will not get tired of writing. They are intelligent and they are attentive. And their favorite language is Kannini. When they were really in small groups, They created a united world.

When you tear an icon twice, Or when you put something on the icon, TARS has given you a way to show what happens. We need to create a much more powerful preparation than the self-taught generation Kanninis. For two full days, The group listens to the progress reports from each department. The design decisions made for the purpose of selling in the college classes, The production period and the implementation of the suspicion are the basis for this. Let the problem come. June, July and August are the times when people work. This is the time when researchers and servants do the Kannini work that is required for school holidays and September. That's it. It's like a pilgrimage.

When you are on a pilgrimage, you should not change your fate. Jobs is searching and challenging from the corner. He has the wonderful talent to find hidden endings in what others say. Because the next 90 days are very important. Can we treat the preparations, services and relationships that others have not treated for higher education? Our success or failure depends on that. I think we should spend 100 hours of our time thinking about it. If we can't do that, we have to lose. Someone must be a kind of You must be a guard and a guide. Because the work to be done is like a mountain.

At times, you know, when you have to walk a thousand miles, If you take the first step, it will seem like a long distance. To say that we are one step closer, it will be helpful to have someone there. You know, it's definitely a loss. It's not just a dream. Because in a thousand small and some time, that vision must be repeated in the big ways. I do it often. There was one about the price and one about the time. Business memory and business memory. Yes, George continues to focus his attention on the principles. At the end of the first day, it was determined that the price of education was in the 8th class for students and teachers. And in 1987, it was determined that it was important to bring preparation to the meeting. According to a study conducted in the Kalluri journals, If the price of a new education is less than $ 3,000, it is considered wasteful.

According to a study conducted in the Kalluri journals, If the price of a new education is less than $ 3,000, it is considered wasteful. If we put this out in the 87th semester, we have to leave the business. It is my first priority to bring this matter to the 87th semester. I think we can postpone the semester to the Kodai period. But I also feel that it is very important. Okay. I do not agree with the second thing about the price. But they...

Yes. Yes. That's right. If we truly believe that this should be released by the 87th semester, How are we going to bring it forward? Yes. There is another way. You can go until the 88th semester. Yes. We can. But the problem is that if we do that, then it will go against us. Wait. I think. No. That's not a bad thing. The bad thing is that the world is not standing still. Because we need color in the 88th semester.

The business opportunity will leave us. We have to start all the work we have done from scratch. Why should we believe that we can do it after a year after proving that we can't do it in 18 months? I do not care what you say. It is right to destroy the truth. I do not have a strong opinion on that. I think there is a very important value in it. Yes, when the preparation of the date is affected, that is when we get stuck in a problem. A very big problem. Because if we are true to this date, we have to change the decision-making that we make. We have to start anew. We have a past, as you said yesterday. Unfortunately, some of us have not been able to forget that past.

I remember the time when we made a long list of products that were ready to come to us. You may remember, that list is great. We all thought that we could do it in 12 months. Fifteen products. What we have to do is, I think we have to make a firm decision somewhere. If we miss this opportunity, I think there will be many consequences. In 1987, we could not sell enough to cover our operating expenses. Right? There will be a lot of talk that we are not doing well. Trust will begin to decline. I don't know. You know. You can create such imaginations. We have to be there. Because if we don't do this, we won't have a firm.

Whether I say it or someone else says it, this is my deep belief. If we don't do this, we can't have the best people. Now, we can't keep people close to us. You know that it won't be us. Moreover, I am preparing a list of things that we don't know. Then, I remember that our firm started only 90 days ago. When we look at the things we know, it is strange how far we have come in 90 days. I forgot how hard it is to start a firm. It's a lot of work. You have to do everything. You have to create a name. You have to create a logo. You have to know how to make it. You have to know how to sell it. You have to create a part number system.

You have to start accounting. You have to start a business, a media company, a small kitchen, and a coffee shop. All of these have progress. It is in the box that Steve takes like the first model of a new machine. But the enthusiasm from the early days leads to the pressure to solve the real problems in the important period. It is clear that the moment Steve starts the traditional work of being a leader, the state of mind of this meeting will change from the first one. Okay, my first reading. The honeymoon period is over. All the wonderful things that we got just to be are now... Old news. Old news. Like other start-ups, we started as a firm six months ago.

Yes, you can say that we had a business in those four months. But in the end, the world does not worry about this. If the world is worried about this, what do we do? We have been a start-up for six months. We have been spending like a start-up for six months. We have achieved a lot in some industries. We have a lot to show in six months. We do not have much to show in other industries in six months. Because we have to be real at this meeting. I believe that we should be respected like other start-ups in the future. That is, it depends on how far we bring our preparation. It is not that we are next or that we have been trained. It is not that we are good people who have a lot of contact with Mahindra. These things are different now.

What we want to do is to take a step back from the point of being able. We should leave that. In December, Kuzhuvinar decided to send the preparation in 18 months. And he agreed that they can be prepared. It has been three months, and it seems questionable, and there is a lot of frustration in the room. I don't know what you want to do, and I don't think there is any point in talking about how to do it. Yes, that's what I don't understand. I didn't get it from the doubtful department. I didn't get a clear idea of what we are talking about and what we are doing. It's not my job. If I had been him, it wouldn't have been my job. It would have been your job. You know this is nothing new.

We are in a very difficult time. I don't know. Another month will pass. But I don't think anything will change in the sun. It's very pleasant. Another month will pass. Still, nothing will change. I think this is the way it should be. There is no other way. I think we should do it. No, forget the waste of time. Don't worry about anything after the shipment. Just pay attention to the shipment. You know that marketing is out of date. There are a lot of people in marketing. Calculate $250 a month for health and oil. Before the budget was reduced, it was $1000. But the money did not spend. Money is also a problem. George has invested $7 million in his own money to bring the company out of production in 70 shares.

I don't think that's enough. We need to do something to reduce expenses. In the end, the only thing that matters to us is money. We don't have a million dollar opportunity to reduce expenses. We have a million dollar opportunity. Everyone in this room needs to change their mindset. We are buying new Macintoshes and new hard disks. It doesn't need to be clean. I don't think we're going to get a good deal on those things. We're not in trouble. Mac owners bring their Macs. We used to buy things on the side of the workers. But we stopped it. We don't pay attention to small things. It's a big help in the end.

Another thing is that others think we have a lot of money. Everyone who comes to us thinks we have 20 to 30 million. But that's not true. It's not going to be there. You can be frustrated. But this is the right time for change. This is the right time for change. One thing I didn't notice is that I didn't see it myself. I don't think we have that startup speed. In other words, if you think about it, winning in some wars and losing the whole war will be a shame. I and some of us pay more attention to small wars. That's what I think. But we didn't see the war in the big picture. The name of the war was survival.

The war didn't change until the preparations were made. Steve Jobs established a big company at the age of 28. According to some, he created his own accounting firm. In any case, he was recognized as a rich man and a great entrepreneur. What motivates him to start anew at the age of 31? He needs to realize that a part of it is shared in history. When I first saw a school, I realized this. In the class of 3rd and 4th graders, there were apples minus two pears. I spent a few hours there. With this machine, I saw those students grow up to be completely different from the way I grew up. What made me go crazy when I saw it was this machine created by a few people.

There were four people in two things, apple minus. Then they gave it to people who didn't know how to make it, but knew how to make it. They were able to create it in many ways. They gave it to those who didn't know how to make it, but knew how to make it. They gave it to those who didn't know how to make it, but knew how to make it. This machine was born and grew. Finally, when it reached the hands of many, it grew from that small seed. It seems to have destroyed an unbelievable amount of wisdom. It all started with just one thought. This thought has gone through many stages, and to a certain extent, many children grew up with some prejudices and fundamentally different experiences.

A small thought that was formed a few years ago I thought it would be beneficial. Knowing that you have a share in it is a wonderful feeling. Knowing that A and A can do this, knowing that you can sow something in the world, knowing that it will grow and change the world to the smallest extent. Time will tell if NEXT can be a profitable way. But Steve Jobs' radical commitment to his vision of the future is clear. It is his belief that it can be achieved and it is fit to be achieved, and it is a belief that must be seen by all successful entrepreneurs.