Steve Jobs on the App Store: How Apps Reach Every iPhone User
What Jobs talks about
Jobs explains the App Store as the way to get applications onto the iPhone, making it easy for developers to reach every user. He walks through featured apps, categories, top lists, search, screenshots, and one-tap installation.
He also describes how the App Store works in iTunes and on the iPhone, including updates and automatic syncing. The point is to make app discovery and installation simple for users.
Jobs closes by laying out Apple’s business terms for developers: 70% of revenue goes to developers, Apple keeps 30%, and Apple handles hosting and credit card fees. He also notes that some apps will not be allowed.
Scott introduces Jobs briefly; Jobs speaks for the segment.
In his words
“We call it as App Store.”
“The application that we have created to provide apps to iPhone.”
“The app store is the only way to send iPhone applications to every iPhone user.”
“70% of the profit goes to developers.”
“We keep 30% for the app store.”
Key points
- The App Store is the way to distribute iPhone apps to every iPhone user.
- Users can browse featured apps, categories, top lists, and search results.
- Apps can be viewed with screenshots and descriptions before installation.
- Updates are handled through the App Store and can be installed easily.
- Apple’s developer deal is 70/30, with no credit card fees for developers.
- Apple covers hosting and payment processing costs.
- Some apps are not permitted, implying Apple will enforce rules and review.
Full transcript
From Verticals to Vistruta Vanijya applications. Now the question is, how to get all these wonderful applications to your phone? To answer this question, I am giving back the opportunity to Steve. Thank you. Scott. So, you are a developer. To create this wonderful app, didn't you spend 2 weeks or more? So, what is your dream? Is it your dream to provide this app to every iPhone user and make them buy it? Is it? It is not possible today. Developers, many developers don't have such owners.
It is very difficult for big developers to reach every iPhone user. Okay, we are going to solve that problem for every developer from adults to kids. So, how are we going to do this? We call it as App Store. This is the application that we have created to provide apps to iPhone. We are going to keep this in every iPhone by the release of Tadupari software. So, our developers can reach every iPhone user through App Store. This is the way to send apps to iPhone. Let's see what are the apps in this App Store.
There are 5 buttons. We have featured section. There are the apps that we have created. Here are the categories that we have created. If you want a game, a business application or a financial application, it is easy to browse the various categories. We have the top list of apps. If I want to know what I want, I can easily search for it. For example, I can search for Backgammon game. I can click on it and see some screenshots and read about it. If I want to use it, I can click on install button and download the app It is very easy to install the app in the phone.
Now, we have created a section in iTunes. You can browse all the apps there. You can download them to your PC or Mac or to your iPhone. But many people use their iPhone and update it over the air. If you download an app and update it, the app store will update it automatically. If you want, you can tap on the app store and it will take you to the update section. You can see the updated app and see what has been updated. If you like it, click on the update button and it will be updated automatically.
The app store is the only way to send iPhone applications to every iPhone user. Now, developers will ask you what is the business agreement for the app store? We have created a great business agreement for our developers. First, developers decide what is the business agreement for the app store. When we sell the app through the app store, 70% of the profit goes to developers. We keep 30% for the app store. Developers do not have any credit card fees.
We take care of the hosting fees and credit card fee. We have a great business agreement for the app store. We have a great business agreement for the app store. We talk about the 70% profit. But, developers do not have any credit card fees. It is a business agreement for developers. A developer can send a lot of apps to many iPhone users. Now, are there limits?
Yes, there are. There are some apps that we do not send. There are some apps that we do not send. There are some apps that we do not send. There are some apps that we do not send. There are some apps that we do not send. There are some apps that we do not send. Security appearance and guy
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Transcribed from the audio with OpenAI Whisper. Timestamps link to the video above. Errors are possible.