Steve Jobs on Apple TV and YouTube: Living-Room Video

Got an Apple TV over here and, uh, where's the remote? Here's the remote. So, your screens are here, okay. How many of you have seen this, by the way, in Apple TV? Well, not so many. Okay, well let me—I'm just not going to take too much time here, but let me take a little bit of time. This is the photo screensaver here. Just takes all your photos and puts them up on your nice TV, uh, and so this is what it looks like when you go into it. You can go into movies here if you want, uh, and we show, uh, we actually do stream a few things off the Internet directly to this Apple TV box here, uh, without going through your PC, and we, of course, hook up with an Ethernet cable or

we hook up wirelessly with 802.11n networking. And one of the things we stream directly is theatrical trailers. We stream these from Apple.com, so you can go in here and, uh, you know, just take a look at a trailer. Like, there's one that I happen to love, which is for a little movie that's coming out at the end of June, uh, called Ratatouille. Here we go. And, uh, this has turned out really well. Ah, Paris, France, home of the finest restaurants and the greatest chefs in the world. All my life. This is streaming live. You may think that's a strange dream for a rat, but I always believe that with

hard work and a little luck, it's only a matter of time before I'm discovered. Do you know what would happen if anyone knew? We are the rats in our kitchen. Go take it away from here. Garbage boy, don't anyway. And the K. And, by the way, uh, the connection—I mean, you have a line back here that's ultra-fast, much faster than anybody's house or anything? No, it's just streaming. Well, this works just fine off cable modems and stuff. Okay, all right. And works even fine off, even better on 100 megabit per second fiber optic

networks that I hear some people have. I wouldn't know about that. Yeah, okay. Um, and you know, you can buy movies off iTunes as well, uh, so we can go back here and I can just, you know, there's The Sixth Sense right here. This is just bought off iTunes, and you can just see what the quality is. Grandma says hi; she says she's sorry for taking the bumblebee pendant. She just likes it a lot. What grandma? She comes to visit me sometimes. So you can see the quality there; it's pretty good. Yeah. Now the device can do high-def output but you're not selling

high-definition—we aren't selling high-def at this point just because of the trade-offs between download time and quality. But I think in the future that might change. Okay, yeah, all right. And, uh, the other thing you can do is, uh, we sell a lot of TV shows. Uh, we've, you know, we're going to sell our 100 millionth TV show, I think, probably this year. So it's, it's, uh, it's fun. And, uh, let's see where's a good one. The Office has some good ones here, just looking at one. This one's fun. First off, Michael, this is a salary negotiation. All matters regarding our personal relationship have to be set aside. Are we

clear? Bippity boppity. Right now we can offer you a six percent raise. Six percent. After all we've been through. I got you jade earrings. You play it like this, you give me a good raise or no more sex. Just preparing for the deposition. So you get the idea. And, uh, so we've got movies and TV shows, and again, the movies that you buy are stored on your PC. The TV shows you buy are

stored on your, your PC and you can stream them wirelessly or you can download them to the hard drive inside Apple TV. So if you have a notebook and your content, you know, close the lid and your content walks off, you still have some stuff to watch on the hard drive of Apple TV. And you've got all of your music and you've got your podcasts and your photos. Your photos are great because photos, of course, are in hi-def and, uh, you can look at all your photos and just again stream them over, uh, boom boom boom. So here you have photo slideshows like this and the device just does this automatically, or do you have to arrange these things and pick the music and, you know, do a lot of, do work on the computer? You can pick

them. You can just pick the music on the computer and it just plays it whenever you play it on here. It's very easy to do. But this is all P's. This is all the—this is not the main entrée. You've decided getting stuff off your computer is not what you think may be the main deal here. We'll see over time. We'll see over time. I think it's really cool but I'm not so sure that, uh, I'm not so sure it is. We'll see. Um, so what we're going to do today is just introduce something. What we introduced this morning was, uh, something really cool and that is people want to watch a lot of video. A lot of people haven't bought a lot of movies,

haven't bought a lot of TV shows, and, uh, one of the most incredible things that's happened over the last few years is YouTube, right? Yeah, we have the YouTube, yeah, founders here, yeah, original generated content, right? And, uh, wouldn't it be great if you could see YouTube in your living room? If you see YouTube on your TV? Uh, I mean, YouTube we can see YouTube on our computers right now, uh, but we can't see it in our living room. So we've had a real great opportunity to work with the YouTube folks, and, uh, we just put YouTube right in the main menu there and that's an actual feature now of Apple TV. Yeah, uh, we're announcing it today and we're gonna give it as a free upgrade, free software download upgrade, mid-June. Okay?

So it's coming in just a few weeks. Normally, I would have waited to announce it, but hey, it's D. Yeah, it's D. So, and uh, so we can just go into YouTube now, just like we can go to movies or TV shows, and uh, you can see, you know, the parade of videos here. And we have tried to implement most of their features here. We have featured most viewed, most recent, top rated. You can search, and so, uh, uh, you know, let's go into most viewed here, and again, we can, you know, see a parade of images. And so let's go inside and, uh, oh, there's a cool one here actually, where is it? You might have seen some of these, but they're, they're pretty amazing. So here's one.

She's like, it's like they just saw a Cold Fusion or something and they can't—I don't know, I actually don't know how

they do this. I don't either. Oh, I've never, I've never seen it. So, I know this is fascinating but, so when you're done, when you're done you get to see all the related videos here. I could play you some of those too, if you want. But, uh, actually there's one that's very cool. All right, this is very cool. I like the treadmill dancing guys. They're good. Forget this guy, it's the second guy up, it's really good. More

it's this next guy. You get the idea.

So, did you ever think you'd be associating the Apple brand with that quality entertainment? It's really funny. Since we got this working, we've watched a ton of this stuff, right? And does that mean Leopard is slipping again? Yeah, probably. Okay, it's turned out to be really cool. And, uh, let me just, you know, oops, let me go back in. Let me show you one other thing here real quick. Uh, you can search for stuff really easily, and we've got a live search here. So let me search for a girl, and it just starts finding stuff right away. Whoops, what'd I do? Oh, well, you know, let me go back here and try

again. I'm nervous up here, I'm hitting the wrong keys. Uh, yeah, because you're really bad at stage presentations. But like, you know, look at some of the stuff I found. This the other day, this is kind of cool. For a year, this girl took a photo of herself. It actually is oddly interesting, I don't know why. Anyway, and I got one last one for you that's, uh, actually amazing. Oh, look, that guy copied

her. Yeah, watch this though. This, this, this is like the Darwin Awards. All right, you imagine ever getting your wife to do

that. Holy. So there you go. Only a D YouTube on a 100-inch screen. You know, that's right. But that's the question. That's, that was my next question. I mean, I don't, to be honest, I don't know what the resolution is of this, uh, video setup we have here. But, you know, I imagine you have a big screen TV. I have a big screen TV. It's not being a particularly poor audience. Probably all has a big screen TV. I mean YouTube clips sometimes they don't look great in a

small window on your, on your laptop. Oh my God, how are they going to look? Do you do anything to them inside the Apple TV or, you know? The biggest thing limiting the quality of the YouTube clips is actually the source material that YouTube gets, right? And, uh, slowly but surely, people are figuring out how to use better, you know, camcorder techniques and lighting and encode them better. But you get what you get. And what's really funny is, you know, I mean like you, I'm a stickler for quality, but it's amazing how fun these things are to watch even in the quality they're at.