Steve Jobs on Simplicity
Jobs treated simplicity as reducing barriers, not stripping away capability. Across these talks, he argues for one clear product, one clear version, and interfaces that let people use a computer without first learning it, from the Macintosh to Leopard, iPhone, and Apple TV.
“What we're trying to do ... is to remove that barrier”
“Seriously, we have just one version of Leopard.”
“This is one device.”
1:24:29Steve Jobs on Macintosh Introduction: The computer for the rest of us
1:16:25Steve Jobs on MacBook Air: The thinnest notebook in the world
1:45:29Steve Jobs on Apple's Turnaround: The Hierarchy of Skepticism
23:00Steve Jobs on Apple's Early Vision: Computers for One Person
1:24:42Steve Jobs on Leopard Preview: Time Machine and Spaces
1:40:28Steve Jobs on the 1999 Mac Lineup: Power Mac G3, Mac OS X Server, iMac
35:07Steve Jobs on NeXTSTEP 3.0: A full software demo
40:43Steve Jobs on the White iBook: Built for the Digital Lifestyle
26:51Steve Jobs on iMac: Apple’s consumer breakthrough
4:15Steve Jobs on Apple Store Design: The First 25%
15:02Steve Jobs on iBook and Apple's Turnaround: We Have That Possibility
4:26Steve Jobs on the iMac: Making Great Computers Easy
1:03Steve Jobs on Technology in Search of a Customer
3:53Steve Jobs on Personal Computers: Simple, useful, and everywhere
1:13:28Steve Jobs on Apple and Education: Making Great Computers
1:43:13Steve Jobs on Mac OS X: Aqua and the Digital Hub
12:01Steve Jobs on Interface Builder: Building Apps Visually
1:36:46Steve Jobs on Macintosh Introduction: The computer for the rest of us
11:50Steve Jobs on Apple's Early Story: from garage to growth
1:27Steve Jobs on New iPods: Great, great, great
1:31:26Steve Jobs on Jaguar and the Digital Hub
0:59Steve Jobs on iPhone Apps: A Muslim Community Idea
0:37Steve Jobs on MacBook Air: One-Hand Demo
1:06Steve Jobs on Apple Name: Simplicity and Sophistication
16:06Steve Jobs on Macintosh: The Computer for the Rest of Us
7:44Steve Jobs on Computer Literacy: The Future of Humanity
0:35Steve Jobs on Product Line: Simpler, Better, Focused
6:59Steve Jobs on Lisa: Apple’s personal office system
8:45Steve Jobs on the iPod Shuffle and Mac Mini
3:47Steve Jobs on Touch Interfaces: Hardware Wrapped in Software
9:24Steve Jobs on Apple II: Two Kids in a Garage Made Good
0:49Steve Jobs on Designing the Mouse
3:10Steve Jobs on Faxing: Better Than a Fax Machine
4:43