Steve Jobs on NeXT

Jobs presents NeXT as a company built for higher education, with powerful but affordable computers and software meant to change how colleges and graduate schools teach and learn. He also treats NeXT as a race against time: the company had to define its product clearly, stay focused, and ship on schedule.

“More important than building a product, we are in the process of architecting a company”
“Built from the heart”
“If we don't deliver this by spring 87, we're out of business.”